It’s time for someone to take more responsibility for their clients total business outcome … … we are that someone.
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It’s time for someone to take more responsibility for their clients total business outcome …
… we are that someone.
IPG MEDIABRANDS
INITIATIVE MEDIA - Simply Done Better
UNIVERSAL MCCANN (UM) - Curiosity Works
MAP - The Audience Management
DECISION SCIENCES - ‘Cause We Know
MEDIABRANDS ANALYTICS - Econometic Modeling
MAGNA - Media Investment Strategies
ORION - Smart Business Solutions
CAREER
INDEX
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12
20
28
34
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42
46
50
6
7LET MEINTRODUCE US
IPG Mediabrands as umbrella brand represents a comprehensive set and portfolio of media and marketing services. We offer and deliver to our clients full service including all disciplines as well as very individualized specialty services - according to what is needed for your business success.
Our services range from media planning and buying, data driven digital special services such as targeting, RTA, creative services and attribution modeling to big challenges like modern business design, communications consultancy, media strategy and ROI driven analytics and media investment.
Please Note
8
MICHAELDUNKECEO IPG Mediabrands Germany
MEDIABRANDS…
The most integrated agency group. Mediabrands - best agency for special-and cross-disciplinary cooperation for our customers.
MILESTONES…
> 15 years at Universal McCann (UM), 9 years as CEO.
> After rich experiences and a successful time at UM, another dream came true with Mediabrands.
> A wider scope of design options and responsibility with the
consequent transformation from media to a creative data driven marketing consultancy.
> After the founding of MAP in 2012 follows Decision Sciences in 2013.
FAVOURITE QUOTE…
“Every person is a new door to a different world.”
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IPG Mediabrands was founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media-related assets. Today that means over 7,500 diverse and daring marketing communication specialists worldwide in more than 130 countries.
In 2013 IPG Mediabrands Germany was founded. As an umbrella IPG Mediabrands enhances offering and performance across a portfolio of media
and marketing agencies as UM, Initiative and coming soon, BPN. This is all alongside its roster of speciality service agencies including the Mediabrands Audience Platform (Cadreon, Reprise Media, Ansible, Spring Creek), Magna Global, Orion, Decision Sciences, Mediabrands Analytics and IPG Media Lab.With about 400 employees in Germany, we advise and server our clients in their communications and business activities.
H O L D I N G S
MEDIABRANDS FAMILY
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We believe that data driven marketing infused with creativity is the best driver of business results for our clients. We have the right talent and resources to leverage the power created by brilliant media activation through:
A MEDIABRANDS MANTRA
Our investment in propriety data and tools.
The most comprehensive media buying in the industry.
The most transparent agency business model
Ultimate goal:OUR CLIENTS’ BUSINESS SUCCESS
An agency structure that embedding content experts with each client team.
ROI optimized balance coordination of paid, owned and earned-in Real Time.
11CONTACT
MEDIABRANDS
Schloßstrasse 8e22041 Hamburg
Speicherstraße 57-5960327 Frankfurt am Main
Michael Dunke - [email protected]
Dirk Schröder - CFOdirk.schrö[email protected]
P 040 / 431 96 - 0F 069/ 79 404 - 0
www.ipg-mbww.de
13THE FASTEST GROWING AGENCY IN THE GERMAN MARKET
Initiative is one of the world’s leading media, marketing and communication agencies. We employ more than 2,500 talented professionals across 94 offices in 75 markets worldwide.
We believe that all marketing should be performance-driven. Data, analytics, insights and innovations are central to all our services, and we hold ourselves fully accountable to client business goals.
14INITIATIVE…
Simply Done Better.
MILESTONES…
> According to RECMA, we are currently the fastest growing media agency in Germany.
> Initiative has won all important media awards, Deutscher Media Preis, Cannes Lion and the Effie Award within the last two years.
> Lead agency of Reckitt Benckiser: since 2012 for media planning and since 2013 for both media planning and buying.
FAVOURITE QUOTE…
“Talent wins games, but talent and teamwork wins championships.”
THORSTENSCHULZCEO INTIATIVE Germany
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> Marketing and Communication Consulting.
> Strategic consulting, planning and buying of traditional, regional and digital media, including search, mobile and social media.
> Creative special advertising formats, media innovations, branded content, sponsorship and product placement.
> Media/Consumer research, advertising success and ROI optimization.
SERVICE PORTFOLIO
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With 145 relationship managers we successfully connect consumers and with our client’s brands for better marketing results.
FAST, BRAVE, DECISIVE, SIMPLE
We believe in four basic principles when solving our clients’ business challenges: fast, brave, decisive and simple. Fast and responsive to the changing world of business; brave in tackling serious issues; decisive with insights, opinions and recommendations; committed to making the complexities in marketing simple. This approach is conveyedby Initiative’s talented team, industry leading tools, processes and behaviors.
BUSINESS CULTURE
17OUR MISSION
We develop and manage Insight-based communication solutions that move audiences demonstrably and sustainably.
Deep consumer understanding: With our own research panel, we are indirect contact with more than 6,000 consumers in Germany and more than 220,000 worldwide. Our recommendations are based on this knowledge.
Innovative forms of advertising: “What is the best way for our message to
reach the target audience?”.The answer to this is always by breaking new ground.
Individual consulting: We don’t work with media off the shelf. We develop and implement the right strategy to meet your goals.
Performance fee: Our philosophy is pay for performance. We want to be measured and paid by our clients’ success.
18CONTACT
INITIATIVE MEDIA
Schloßstrasse 8e22041 Hamburg
Thorsten SchulzCEO
Mathias GlatterManaging Director
P 040 / 431 96 – 0F 040 / 431 96 – 720
www.initiative-newsroom.de
21LEAD THE VALUE CHANGEIN MEDIA AND MARKETING
Universal McCann (UM) is a global media agency that fuses curiosity and creativity to unlock competitive advantage for brands through media.
Our philosophy of curiosity is driven by the power of story-telling fueled by intelligence, insight and ideas.
As a division of IPG Mediabrands, UM has more than 130 offices in 100 countries and over 4,800 employees committed to developing creative, strategic and customized campaigns for every client.
UM Germany has about 200 employees located in Frankfurt, Düsseldorf, Hamburg, Nuremberg and Munich.
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SVENWEISBRICHCEO Universal McCann Germany
UNIVERSALMCCANN (UM)…
Curiosity Works
MILESTONES…
> UM’s global new business wins and retention received an A grade from RECMA in 2012.
> UM has increased its turnover within the last three years by 50%.> UM welcomes its new clients, “The Hershey Company” and “Zurich Insurances”.> Market leader in retail marketing
and geo strategy> Growing its thought leadership
through new talents coming from marketers, media, technology and
creative industries.
FAVOURITE QUOTE…
“We know what works. Curiosity Works. And we can prove it.”
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> Communications Planning, Strategic Planning, Custom Solutions.
> Media Planning & Buying, Consumer Research, ROI Analytics.
> Insights & Research, Market(ing) Analytics, Audience Analytics.
> Branded Entertainment.
> GeoMarketing.
SERVICE PORTFOLIO
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Biggest Retail Client Portfolio
> Inhouse Geostrategic marketing unit with 40 qualified economic geographers.> CRM Specialists.> Inhouse geographic databases.> Detailed Level of Analysis.> 1,5 billion inserts.
UM RETAIL
Your strategic partner for emotional & efficient brand experiences in the strategic business segments:
> Partnerships/Sponsoring.> Live-Communication.> Branded Content.
UM BRAND EXPERIENCE
UM WAVE 7
World’s only social media study that explores thechanges in social media behavior over a period of 7 years.
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“We use the intelligence, insights and ideas that come from Curiosity to give our clients competitive advantage through media.”
UM connects consumers, brands, technologies and media.
OUR MISSION
26CONTACT
UNIVERSAL MCCANN
Speicherstr. 57-5960327 Frankfurt a.M.
Sven WeisbrichCEO
Anusch MohadjerCOO
Wolfgang NägeleManaging Director
P 069 / 79404 339F 069// 79404 401
29IT’S ALL ABOUT (CROSS-CHANNEL) TARGETING
MAP is an evolution of Reprise Media,Cadreon, Ansible Mobile and Spring Creek.The focus is on all addressable platforms:search, display, mobile, social, video,
applications and e-commerce. MAPimproves insights and results for clients byhelping agencies find, buy and engage theirmost valuable audiences in real time.
SEM, SEO Affiliate, FB Performance, Feed Management,eCommerce
Social Data Marketing,Social Distribution,App Marketing, eCommerce
Targeting, PerformanceDisplay, Real Time Bidding,eCommerce
Mobile, Mobile Performance,App-Marketing, Location BasedServices, Video Advertising,eCommerce
AUDIENCE BUYING AUDIENCE ENGAGEMENT
30KOLJABROSCHEMAP GermanyManaging Partner,Audience Buying
ROLANDFIEGEMAP GermanyManaging Partner, Audience Engagement
FAVOURITE QUOTE…
„The extraordinary will not happen on a smooth and common path.“
FAVOURITE QUOTE…
„Although I know a lot, I would like to know everything.“
31MAP…The Mediabrands Audience Platform (MAP) improves insights and results for clients by helping agencies find, buy and engage their most valuable audiences in real time.
WE USE DATA TO MAKEBETTER DECISONS!
Predictable, Scaleable, and repeatable results.
SERVICE PORTFOLIO> Helping our clients make the right
decisions across all digital channel.> Refining audience pools through holistic
digital channel integration.> Extending TV reach.
> Attribution modeling.> Programmatic buying approach.> Buying audience in Real Time (RTA).> Creative and dynamic Banner
optimization.
32AUDIENCE INSIGHTS,STRATEGY AND ANALYTICS
TECHNICAL USP
TotalTag 2.0 is the smartest way to discover audiences through one platform and to use archieved data for future campaigns.
Display Video Search Mobile Apps Social
SPECIALISTS
STRATEGY
TECHNOLOGY
LEVERAGE DATA
AUDIENCE BUYING AUDIENCE ENGAGEMENT
33CONTACT
MAP
Speicherstraße 57-5960327 Frankfurt a.M.
Kolja BroscheManaging Partner, Audience Buying
F 069 / [email protected]
Roland FiegeManaging Partner, Audience Engagement
F 069 / [email protected]
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35IT’S ABOUT DATA DRIVEN MARKETING DECISIONS
Decision Sciences is THE technology and data analytics service provider. We provide and manage industrywide the best-in-class and most comprehensive data management tool and dashboard system called Sophysee.
What are we doing for you? Tracking, merging, enriching, vizualizing and analyzing of complex data - with the clear aim of ensuring fast, safe and mainly effective and efficient marketing decisions.
36MARKETING INTELLIGENCE PLATFORM - ’CAUSE WE KNOWDATA CONSOLIDATIONOur web based MIP provide comprehensive data tracking from all kind of defined data sources. An incredible attractive and understandable layout makes insights easy to find.
AD OPERATIONSA dedicated European AdOperations team with several years of AdServer experience guarantees a campaign set-up across all markets, brands and products. We work with best tracking solutions and develop our own products to fill gaps in the market. We offer: Integration into different ad serving systems, Real-time optimization of placements and advertising for best ROI, Search Ad Trafficking, Research Integration (AdPackages), Website Optimization via A/B Testing and Consulting.
ECRMTo identify potential new customers,to attract existing customers with better and more relevant information, they should be segmented and grouped. The segmentation is based on behavior, needs and profitability. In order to exploit the customers CLV, you’re able to interact with him and build a learning relationship. Communicative events are created, where every customer has the opportunity to leave “Profile data”.
MARKETING INTELLIGENCEBy merging data from marketing plans, off- and online data as well as from booking systems and real time information we are able to provide you with a comprehensive marketing platform. Automated KPI measurement, analytics, research data, insights and learnings as well as possible implications can be integrated.
37CONTACT
DECISION SCIENCES
Udo ReuschHead of Decision Sciences EMEA
P 069 / 794 04 – 200F 069 / 794 04 – 401
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39IT’S ABOUT YOUR ROI
Mediabrands Analytics, IPG Mediabrands’ specialty service, helps our agencies produce more effective advertising for their clients.
Using bespoke systems and tools we analyze the impact and efficiency (ROI) of advertising
on consumer behavior. Based on our results we recommend optimized budgets, timing strategies and media mixtures. From this UM and Initiative planners can maximize campaign effectiveness against business KPIs.
PERFOR-MANCE
AWARE-NESS
SALESINTEREST
40SERVICE PORTFOLIO
Performance Modeling: is used in a direct response enviroment where the advertising drives response behavior relatively quickly, like inbound calls or web applications. It uses daily data and is run faster and more frequently than Sales Modeling.
Sales Modeling: is our lead product and is closest to traditional econometrics. We consider the entire market and all influences on it including price, promotions, advertising, distribution and weather.
Interest Modelling: looks specifically at the relationship between advertising and consumer behavior that indicates interest in the brand, usually measured by brand search but also possibly by social buzz.
Awareness Modeling: analyzes the connection between advertising,brand awareness and advertising recall.
41CONTACT
INITIATIVE RESEARCH
Meike SchnoorUnit Head Analytics
T 040 / 431 96 – 542F 040 / 431 96 – 95542
Hans-Jürgen BauerAnalytics Director
T 069 / 794 04 – 110F 069 / 794 04 – 401
UNIVERSAL MCCANN ANALYTICS
43IT’S ABOUT STRATEGICMEDIA INVESTMENT
“For our customers we develop targeted strategies to their objectives. We develop for each client an individual target strategy for his brand message, the right media and gross media spending and negotiate the best discount model to guarantee an optimized implementation across all channels.”
- Michael Dunke
Magna Global is the strategic global media unit of IPG Mediabrands, driving forecasts, insights and negotiation strategy across all media channels.
The Magna Global Investment Unit harnesses $36 billion of IPG Mediabrands global media billings.
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The Magna Global Intelligence Unit delivers the industry’s most accurate and authoritative forecast of media value.
Please download:
> MAGNA GLOBAL FORECAST
SERVICE PORTFOLIO
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Andreas RommelInvestment Partner
T 069/ 79 404 149F 069/ 79 404 - 401
MAGNA GLOBAL
CONTACT
H O L D I N G S
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Orion, a solutions-oriented collection of media companies that support and complement what traditional advertising agencies can offer to clients. Orion in Germany includes: Orion Capital (media investments), Orion Trading (barter) and Orion Printing (print management).
IT’S ABOUT SMART SOLUTIONSAND CLIENT VICTORIES
Established in 1996, the company has over 300 employees in offices in Asia, Australia, Europe, North America and South America. Orion is a member of the constellation of companies within Mediabrands and is wholly owned by Interpublic (NYSE:IPG).
Mediabudget=
€ 5 MM Cash
Mediabudget= € 4 MM Cash€ 1 MM
Credits fromOrion
€ 1 MMCredits
€ 200kLoss€ 800k
€ 1 MMAssets atfull value
€ 1 MMAssets atfull value
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ORION Trading: takes undervalued, unmarketable assets at their current value in exchange for trade credits on future advertising spending. Customers can use
this trade credits for up to 20% of their advertising investment. ORION works in partnership with media agencies, which plan and calculate all activities.
ORION’S MISION IS SIMPLE
to provide smart solutions, which produce client victories. It’s in our DNA and it’s how we do business every day.
We are the only media Bartering agency under the umbrella of a stock corporation and media agency group. The invoicing is carried from one source, the agency.
Orion Printing: will focus on supplying print management solutions to companies globally with the mission of leveraging print volume to create savings and increased value for clients.
Orion Capital: delivers clients media savings on buys negotiated by their agency. Orion Capital is able to provide these savings by investing significant capital with media partners in exchange for future media.
SERVICE PORTFOLIO
49CONTACT
ORION TRADING VIA
Schloßstrasse 8e22041 Hamburg
Speicherstraße 57-5960327 Frankfurt am Main
www.oriontradingworldwide.com
Michael Dunke [email protected]
Dirk Schröder - CFOdirk.schrö[email protected]
P 040 / 431 96 - 0F 069/ 79 404 - 0
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IF YOU’RE LOOKING FOR A CAREER WITH MINIMAL ASSIGNMENT, TIME INVESTMENT AND RESPONSIBILITY? Stop reading!
IF YOU’RE INTERESTED IN WORKING IN AN INNOVATIVE FIELD WITH MAXIMUM RESPONSIBILITY AND INSIGHTS? Welcome to the IPG Mediabrands Family!
IPG Mediabrands is a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset creates a flourishing environment for new thinking and ideas. We grow and evolve every day through not only our interactions with our clients and our partners, but also through learning from and listening to the amazing people within our own organization.
There are many types of education, academic, real world, global, experiential. We foster and nurture our talent by creating an environment that supports growth and development through the most effective channels possible. We provide training and access to emerging technology for all. We offer intra-agency career opportunities around the world. We ensure that our team benefits from all of the potential experiences at our disposal because we believe that we are nothing without our people. As individuals grow, as passions are fulfilled and new territories explored, our team becomes stronger and more robust.
THE WORLD OF MEDIA MOVES FAST. YOUR CAREER SHOULD TOO
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INITIATIVE HR
Christa PfennigschmidtDirector HR
T 040 / 431 96 – 504F 040 / 431 96 – 720
Barbara GüntherDirector HR
T 069/ 79 404 - 135F 069/ 79 404 - 408
barbara.gü[email protected]
UM HR
Barbara GüntherCadreon, Reprise,SpringCreek
Christa PfennigschmidtAnsible
MAP HR
CONTACT
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EN
SE
MB
LE
MA
GN
AM.A.P.
www.ipg-mbww.de
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