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FA102a, Research and Brand Development Jessica Valiente Virtual Taste Testing
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Page 1: Fa102 assignment05

FA102a, Research and Brand Development

Jessica Valiente Virtual Taste Testing

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“Are you ready for virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Assignment One, Research

Jessica Valiente Virtual Taste Testing

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Use of electrical and thermal stimulation on the tip of your tonguehttp://www.kurzweilai.net/are-you-ready-for-virtual-taste

Assignment One, Research

Jessica Valiente Virtual Taste Testing

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Varying levels of electrical currents and temperature of the electrode produce sour, salty, bitter, and minty tasteshttp://www.ign.com/blogs/dtakes23/2014/01/18/techie-hound-virtual-meat-tasting

Jessica Valiente Virtual Taste Testing

Assignment One, Research

Jessica Valiente Virtual Taste Testing

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Practical uses include creating a new reward system for gaming and healthcare applications for diabetics or cancer patientshttp://news.nus.edu.sg/highlights/7198-simulator-recreates-virtual-taste-online

Jessica Valiente Virtual Taste Testing

Assignment One, Research

Jessica Valiente Virtual Taste Testing

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Virtual Taste Testing Using Simulator

Jessica Valiente Virtual Taste Testing

Assignment One, Description of Future Product or Service

Jessica Valiente Virtual Taste Testing

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Jessica Valiente Virtual Taste Testing

Assignment Two, Naming Process

Selected name: SimuShock

Justification: • Slightly literal and not • The product itself uses electrical currents to

simulate tastes, but it’s “shocking” in the sense that it is not something that’s ever really been used

Jessica Valiente Virtual Taste Testing

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Jessica Valiente Virtual Taste Testing

Assignment Two, Brand Character Diagram

Jessica Valiente Virtual Taste Testing

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Jessica Valiente Virtual Taste Testing

Assignment Three, Logotype Research, Word From Diagram

immersive

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Jessica Valiente Virtual Taste Testing

Assignment Three, Logotype Research

http://www.nintendo.com/wiiu http://www.apple.com

http://www.twitter.com

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Jessica Valiente Virtual Taste Testing

Assignment Three, Finished Logotype

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Jessica Valiente Virtual Taste Testing

Assignment Four, Social Media Branding Research

GrubHub• https://www.facebook.com/grubhub/info

Seamless• https://www.facebook.com/seamless/info

Food Network• https://www.facebook.com/FoodNetwork/info

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Jessica Valiente Virtual Taste Testing

Assignment Four, Social Media Branding, Creating Community

• Posted on personal Facebook• Posted on personal Tumblr• Posted on personal Twitter• Texted friends• Called family

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Jessica Valiente Virtual Taste Testing

Assignment Four, Social Media Branding, Facebook Pages

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Jessica Valiente Virtual Taste Testing

Assignment Four, Social Media Branding, Facebook Pages

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Jessica Valiente Virtual Taste Testing

Assignment Four, Social Media Branding, Facebook Pages

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Jessica Valiente Virtual Taste Testing

Assignment Five, Webpage Layout Research for Wireframes

http://www.wineofthemonthclub.com/

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Jessica Valiente Virtual Taste Testing

Assignment Five, Webpage Layout Research for Wireframes

http://www.foodnetwork.com/

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Jessica Valiente Virtual Taste Testing

Assignment Five, Wireframe

LogotypeInfo Tech specs Buy FAQ Contact

Short description

Photo with tagline text

Fb

Tw

Pi