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FA102a, Research and Brand Development Jessica Valiente Virtual Taste Testing
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Fa102 assignment02

Aug 03, 2015

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Page 1: Fa102 assignment02

FA102a, Research and Brand Development

Jessica Valiente Virtual Taste Testing

Page 2: Fa102 assignment02

“Are you ready for virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Jessica Valiente Virtual Taste Testing

Assignment One, Research

Page 3: Fa102 assignment02

Use of electrical and thermal stimulation on the tip of your tonguehttp://www.kurzweilai.net/are-you-ready-for-virtual-taste

Jessica Valiente Virtual Taste Testing

Assignment One, Research

Page 4: Fa102 assignment02

Varying levels of electrical currents and temperature of the electrode produce sour, salty, bitter, and minty tasteshttp://www.ign.com/blogs/dtakes23/2014/01/18/techie-hound-virtual-meat-tasting

Jessica Valiente Virtual Taste Testing

Assignment One, Research

Page 5: Fa102 assignment02

Practical uses include creating a new reward system for gaming and healthcare applications for diabetics or cancer patientshttp://news.nus.edu.sg/highlights/7198-simulator-recreates-virtual-taste-online

Jessica Valiente Virtual Taste Testing

Assignment One, Research

Page 6: Fa102 assignment02

Virtual Taste Testing Using Simulator

Jessica Valiente Virtual Taste Testing

Assignment One, Description of Future Product or Service

Page 7: Fa102 assignment02

Jessica Valiente Virtual Taste Testing

Assignment Two, Naming Process

Selected name: SimuShock

Justification: Slightly literal and not. The product itself uses electrical currents to simulate tastes, but it’s “shocking” in the sense that it is not something that’s ever really been used.

Page 8: Fa102 assignment02

Jessica Valiente Virtual Taste Testing

Assignment Two, Brand Character Diagram