Ezone creative pitch

1

Retail MobilityTransforming the digital arena

2

Contents

The Great Indian Mobile Revolution

Customer’s power of digital

Retail ‘Mobile’ Therapy

Solution | We Propose

Proof of Concept

How do we make it happen?

Future Ready - Are We?

3

The Great Indian Mobile Revolution

Mobile(R)evolution

A quick stroll in the streets of Mumbai and you will be convinced that you are in a fully connected community.Cutting across socio-economic, cultural and political classifications, the mobile phone is the one common feature to everyone in India.

Currently, India has 554.8 million mobile users -the fastest growing market in the World!

As per the latest statistics, India has a total 150 million internet users of which there are 87.1 million mobile internet users .

Truth be said- we are slowly moving from the mobile

revolution to the Mobile Internet Revolution!

Sourcehttp://blog.bcwebwise.com/tag/mobile-internet-trendshttp://www.indiadigitalreview.com/news/india-has-5548-mn-mobile-users-1432-mn-internet-users-study/14350

http://blog.bcwebwise.com/tag/mobile-internet-trends

http://www.indiadigitalreview.com/news/india-has-5548-mn-mobile-users-1432-mn-internet-users-study/14350

4

• Indian Consumer has become Conversant, Mobile and is consistently looking for better experience.

• Multi Touch-points like websites, mobile apps and social media have empowered the Indian consumer.

• Consumer Interaction with the brand has gone to another level with the advent of social media, blogs, reviews etc.

•Device Agnostics- It might be that the user started watching a film at home on their TV, continued watching it on their Smartphone on the way to work, and finished watching it in bed at night on their tablet.

Customer’s power of digital

5

An increase in Smartphone adoption and usage is giving retailers and brands with substantial new opportunities to target shoppers - at any time or any place.

Retail ‘Mobile’ Therapy

Research concludes• Total number of Mobile Internet users will increase more than fivefold to 450 million in India.

• People don’t just shop on their phones because of the convenience of mobility; one of the survey results indicated that 74% of shoppers do mobile shopping at home.

Indian e-commerce market is likely to double in size to more than $3 billion within three years.And is estimated to reach to reach a whooping $76 billion by 2021.

Retail Market

Hence providing multiple touch points for the customer to interact with the brand will be a huge differentiating factor.

Sourcehttp://articles.timesofindia.indiatimes.com/2013-06-10/internet/39872337_1_e-tailing-mobile-internet-users-technopakhttp://forbesindia.com/blog/technology/mobile-technology-in-growth-markets-the-revolution-continues/

http://articles.timesofindia.indiatimes.com/2013-06-10/internet/39872337_1_e-tailing-mobile-internet-users-technopak

http://forbesindia.com/blog/technology/mobile-technology-in-growth-markets-the-revolution-continues/

6

Pictographic

Shopping on the GO!

ONE STOP BUY

ANY WHERE

ANYTIME

HASSLE FREE QUICK & EASY

7

Solution: mobile app

One stop Mobile Retail Shopping Application!

A Mobile Application* that will provide users with a platform to shop anywhere anytime.The application should have

Easy and Hassle free Shopping

Intuitive Interface

Easy and fast Navigation

Simple Clutter free design

Solution |We Propose

* Targeting Android and iOS users in India

8

Our Approach

Gather

Client shares the brand vision, strategy, target customer segments, existing art work and brand guidelines.

Client provides access to current analytics data across digital properties

Understand

Interactive Consultants conduct a primary and secondary research on Brand, Users and Market

Prepare a Creative Brief

Establish design parameters and success criteria

Ideate

Interactive Designers storyboard key user journeys and moments of truth

Conceptualize design through mood-board

Create design concepts

Present

Present ideas and concepts to key stakeholders.

Validate for techno-economic feasibility

Validate with end-users

Refine based on feedback

Develop

Fine tune finalized ideas

Create detailed design

Develop clickable prototypes

Implement

Write design specifications

Provide design support to implementation teams

Test on browsers and devices

9

10

Design Process | Storyboarding

User is provided with a clean, simple and easy to navigate homepage.

The promotions in the center look interesting and he wants to explore more.

User upon clicking the right control button in the phone is provided with some more navigation options.

User finally reaches his desired product page. He is happy with the images provided and flips between ‘Details’ and ‘Review’ Tab to know more about the product.

11

Mobile Phones

Computers and Laptops

Cameras

Tablets

TV’s

Audio

More

>

>

>

>

>

>

>

Grab the Deal

Sony HandyCam X8798•Lorem ipsum dolor sit amet,•Consectetuerad•Lorem ipsum dolor sit amet,

Know More >>

C Copyright 2013 EZONE

Wireframe |Homepage

12

Mobile Phones

Computers and Laptops

Cameras

Tablets

TV’s

Audio

More

>

>

>

>

>

>

>

Grab the Deal

Sony HandyCam X8798•Lorem ipsum dolor sit amet,•Consectetuerad•Lorem ipsum dolor sit amet,

Know More >>

Provision to track order

Promotion banner with call to action

Retained ‘Deal of the Day’ feature as in the website

Intuitive Search

Upfront login / register option


Wireframe |Homepage

13

Apple iPhone 4Black, 16 GBRs: 34566




Apple Phones

Filter by

FeaturesBrand Price >Sort by Popularity <

Wireframe |Product List Page


14





Apple Phones

Filter by

FeaturesBrand Price >Sort by Popularity <


Mobile Optimized menu

Important features like Sort and Filter visible upfront for user convenience

Clean and clutter free product list page with minimal content

Wireframe |Product List Page

15

Wireframe |Product Details Page


Add to Cart

Product Code: TH54366FFHShipping: Free!List Price: 35999EZONE Price: 345661 Year Warranty Apple India Warranty and Free Transit Insurance.

Details Reviews

Lorem ipsum dolor sit amet, velit contentiones his id, ne quando lucilius singulis eum. His ne case invenire laboramus. Aliquip nusquam ad ius, cum legendos eleifend at. Est ut quis constituto. Ut cum affert habemus postulant, sea id veri bonorum, malis recteque his ei. Est ut quis constituto. Ut cum affert habemus postulant, sea id veri bonorum, malis recteque his ei.

16

Option for viewing more images of the product

‘Add to Cart’ option visible upfront to urge immediate action from the user

User can flip between details and customer reviews

Wireframe |Product Details Page


Add to Cart

Product Code: TH54366FFHShipping: Free!List Price: 35999EZONE Price: 345661 Year Warranty Apple India Warranty and Free Transit Insurance.

Details Reviews

Lorem ipsum dolor sit amet, velit contentiones his id, ne quando lucilius singulis eum. His ne case invenire laboramus. Aliquip nusquam ad ius, cum legendos eleifend at. Est ut quis constituto. Ut cum affert habemus postulant, sea id veri bonorum, malis recteque his ei. Est ut quis constituto. Ut cum affert habemus postulant, sea id veri bonorum, malis recteque his ei.

17

Future Ready – Are We?

Innovative and Interactive features

Extended Brand Presence

Enhanced Experience & User Engagement

Integrated Marketing Plan

Through this application we can provide the user with an array of innovative features like QR code scan, track shipment feature, multiple delivery options, wish-list etc

The mobile app functions as another touch point with the user. It is hence an extension of the existing brand. In this case Ezone can benefit with further reach and better brand recall.

A well designed app can be an effective way to delight the customer and strengthen the brand. This app will help users connect and engage through User Generated Content -promoting deeper brand engagement.

The app can be a propellant for the bigger marketing plan – reflecting the brand elements and brand personality to successfully create the desired brand image for Ezone

Such a solution will provide Ezone with a number of benefits, strengthening the brand and keeping it future ready-

18

TEAM

For this project we anticipate following roles to support this engagement

Lead Consultant Interaction Designers Visual Designer Mobile developers

TIMELINES

We plan to complete the front end development in 9 Weeks

We are prepared to kick-off the project within 10 business days of final work contract.

COMMERCIALS

We anticipate a pricing of around USD 32,000 for this Mobile Application front end UI creation

Note: Final pricing will depend on the actual scope and timelines of the engagement.

How do we make it happen?

Microsoft Excel Worksheet

Please refer to the attached excel sheet for detailed pricing and timelines.

19

Chaitra SubhakaranDigital Strategist | Thinker | Writer