Expand Your Service Offerings with New Applications of Your Marketing Platform

EXPAND YOUR SERVICE OFFERINGS WITH NEW APPLICATIONS OF YOUR

MARKETING PLATFORM

JUNE 18, 2015

MindFireInc Educational Webinar Series

Creating marketing that drives results

About today’s webinar…

Great insight and education

From the webinar content we publish e-books for continuing education and use with prospects

We have an entire series of e-books at www.mindfireinc.com (under resources TAB)

Why We Conduct These Webinars

Highlight our customers success

Introduce innovative use cases to meet a wide variety of customer needs

Promote the industry through ongoing education and help the community grow their success

Ask any Question

AgendaHow to tailor-design and implement, custom solutions to meet the specific needs of your clients, making you a true, strategic partner. Transform Trade Show & Event Marketing Results for

Brady Ware Innovative Third Party Maintenance Provider

Recruitment Portal solves a big customer issue Branch/Franchisee/Dealer Marketing Portal takes your

customer relationship to another level Q & A

Today’s Presenters

Dan Cornelius Jason Pitman Joe Manos

Director of Sales & Integrated Solutions Integrated Services Executive Vice President

Think Patented Think Patented

MindFireInc

TO MEET THE SPECIFIC AND UNIQUE NEEDS OF YOUR CUSTOMERS

EXPAND YOUR SERVICE OFFERINGS

Welcome Dan & Jason

Dan CorneliusJason Pitman

Think PatentedMiamisburg, Ohio

UNTAPPED AREA OF OPPORTUNITY

TRADE SHOW & EVENT MARKETING

The Trade Show Opportunity Major marketing budget area of

your customers

The customer needs are consistent across all customer types

The challenges are the same

You are already doing some of the work – it’s an extension of your business

Typical Trade Show Outcome

73% Marketers believe “gaining qualified leads” is the key success metric for live events.

60%Marketers reported low to middling satisfaction in tying the considerable costs of exhibiting to actual revenue to provide an ROI assessment.

Source: “Measuring the Tangible and Intangible Value of Face-to-Face Events, B2B, July 2012

TRADE SHOW & EVENT MARKETING

Brady Ware & Company

Brady Ware & CompanyProvides Accounting Services, as well as other specialty services for operating efficiency.

Sustainable Business Models for Long-Term Care Providers of long-term care and HCBS waiver services are

being squeezed from all sides. Brady Ware understands these operational and funding

issues. We also understand your mission and concern for those to whom you provide services.

For nearly 30 years, we have helped providers establish effective operational models that appropriately maximize the available funding.

Brady Ware & Company

ChallengeCreate a program that

would improve their Trade Show and Event Marketing results for their Long-Term

Care Division

SolutionDesign and implement an innovative program that would leverage a three

pronged Trade Show approach:

– Pre-show activities– During show activities– Post show activities

Program design considerationsKey objectives for improved trade show results:– Create a fully automated, cross media/channel

marketing program• Engage attendees prior to the show - Brandy Ware

engagement and awareness

– Set appointments for meetings at the show in advance

– Leverage an external appointment setting application– Increase the overall number of quality prospects – Provide visibility into response data of each individual

Additional Considerations

Attendee list not available for event

Leveraged last year attendee list

– 490 attendees

Two Day Event

• Awareness• Appointments

Pre-show

• Traffic• Engagement

Show Time • Follow up• Closes

Post-show

Touch #1 – FREE Boost

Touch #2 - It’s not too late

Touch #3 – Last Chance

Thank You Page

Coupon for Booth Visit

Day of the Event Update

Appointment Reminder

Text Reminder

Results of Program

Brady Ware was very pleased with the results

Over 200+ attendees visited their booth

Still calculating actual revenue results

3RD PARTY SERVICE PROVIDERS SEARCH

Divisions Maintenance Group

Divisions Maintenance GroupDivisions Maintenance Group provides facilities maintenance services for retailers and property management companies across the nation.

Companies like WalMart and CVC, among others, rely on Divisions Maintenance Group for complete, full service maintenance care of their facilities.

Divisions Maintenance GroupChallenge

Identify, locate and develop qualified third party service

providers that meet the qualification standards for Divisions 3rd Party Service

Provider Program.

Free up staff and deliver qualified firms based on

DMG’s overall qualification process.

SolutionCreate a fully automated,

Recruitment Portal

Deliver all qualified firms back to them for entry

into their CRM

Program Design ConsiderationsThink Patented created a fully automated, Recruitment Portal:

– Allowed potential service providers to log-on and complete a pre-qualification form

– The ability to upload:• W-9’s• Insurance coverage information• As well as, other important documentation

 – Completed packet of information was submitted to a group of Divisions

Internal recruiters:• They could approve the next step in the evaluation process• Or deny the application in real time

 – The solution also sent reminders to applicants for missing parts of the

application package

Direct Mail Touch

Back of Mail Piece

Service Provider Approval Email

New Application Submitted

Still Time to Sign Up

Results of the Program The TP solution fully automated all processes, eliminating all of the

manual steps to identify and qualify applicants

Delivered better overall efficiency, and freed up the Divisions staff to spend the majority of their time evaluating quality applicants

Divisions estimated that they saved over $150,000 in internal labor costs by implementing the innovative solution

This is the first step in helping Divisions achieve success in new areas

Next Step: Work with Divisions to drive providers to an automated job board, with SMS messaging

TRANSFORMING THE WAY COMPANIES MARKET

Franchisee / Dealer / Multi-Branch Marketing

Portal

Marketing Portal Use Case Provide Branch, Dealer and Franchisee locations

the ability to create on demand marketing programs for all critical marketing activities

Even the largest marketing departments can’t keep up with the demand so this area is a challenge

A well designed, marketing portal changes all of that and more…

Program design considerations Complete flexibility for program elements

Unlimited campaign and program design options

Provides each location with the ability to make market specific changes for their unique needs

All versions/variable content and offers are specific to each location

Meeting Your Customer’s Varied Needs

The marketing portal we viewed is one dynamic way to meet the ever changing needs of your customers with a programmatic approach that delivers a lot of value

Meeting the unique needs of your customers opens up new doors of opportunity in many new areas

It also builds deeper relationships and positions you as more that a service provider, but a critical resource for success!

Q & A Jason and Joe

We are here to help you

Your Hosts

Dan Cornelius Jason Pitman Joe Manos

Think Patented Think Patented

MindFireInc

[email protected] [email protected] [email protected]