Excellence Awareness Opportunity

Excellence Excellence Awareness Awareness OpportunityOpportunity

ACCE Strategic Plan ACCE Strategic Plan 2010-132010-13

We Don’t HAVE a MissionWe Don’t HAVE a MissionWe’re We’re OnOn a a

MissionMissionTo support and develop chamber To support and develop chamber professionals as the strive to lead professionals as the strive to lead businesses and their communities businesses and their communities

ACCE VisionACCE Vision

ACCE is the organization of choice for chamber ACCE is the organization of choice for chamber professionals seeking the knowledge and support to professionals seeking the knowledge and support to strengthen their organizations, lead their strengthen their organizations, lead their communities and advance their careers. communities and advance their careers.

YOU TOLD US YOU TOLD US WHAT YOU NEED!WHAT YOU NEED!

Excellence – (ya lern different)Excellence – (ya lern different)– Get instruction when we want itGet instruction when we want it– Rapid chamber orientation for newbies at all levels Rapid chamber orientation for newbies at all levels

who find themselves in chamber workwho find themselves in chamber work– Discipline-specific coursework for professionals who Discipline-specific coursework for professionals who

happen to be in chambers – emphasis on economic happen to be in chambers – emphasis on economic development, community leadership, sophisticated development, community leadership, sophisticated rainmaking, public policy & communicationsrainmaking, public policy & communications

– Peer-to-peer learning via high-functioning roundtablesPeer-to-peer learning via high-functioning roundtables– Connect me to the people who can help me get betterConnect me to the people who can help me get better

whether in the profession or notwhether in the profession or not– Filter and define best practicesFilter and define best practices

Whether from chambers or notWhether from chambers or not

YOU TOLD USYOU TOLD US

AwarenessAwareness– An answer to my question . . . right nowAn answer to my question . . . right now– Accessible ACCE web resources to find damn near Accessible ACCE web resources to find damn near

anything myself, and where my staff knows they can anything myself, and where my staff knows they can go on their owngo on their own

– A specific knowledgeable person, with real support, A specific knowledgeable person, with real support, who I can work with when I or they can’twho I can work with when I or they can’t

– Full understanding of what resources ACCE has – Full understanding of what resources ACCE has – what the cool kids get that I didn’t know I could ask for what the cool kids get that I didn’t know I could ask for from ACCE or even the stuff I didn’t know I neededfrom ACCE or even the stuff I didn’t know I needed

– Thought leadership . . . Thought leadership . . . beyond data & beyond trendsbeyond data & beyond trends

OpportunityOpportunity– Doors opened because of OUR network – with Doors opened because of OUR network – with

grantors and vendors and other chambers and grantors and vendors and other chambers and universities and data geeksuniversities and data geeks

– International connectivityInternational connectivity– Help telling the Chamber AND the profession’s storyHelp telling the Chamber AND the profession’s story– Tools for building MY personal resourcesTools for building MY personal resources– Access to support for my chamber during times of Access to support for my chamber during times of

transitition of every kind.transitition of every kind.– You only want to chase the good stuff, so advise You only want to chase the good stuff, so advise

carefullycarefully

YOU TOLD USYOU TOLD US

HERE’S THE COOL PARTHERE’S THE COOL PART

ACCE Can Get All That For YouACCE Can Get All That For You– While not killing the quality stuff that has While not killing the quality stuff that has

helped us and you whether the Great helped us and you whether the Great Recession!Recession!

– We know what to buy and buildWe know what to buy and build– We know who to hire & with whom to partnerWe know who to hire & with whom to partner– We know where to look for helpWe know where to look for help– We know what has to be droppedWe know what has to be dropped

HERE’S THE HARD PARTHERE’S THE HARD PART

““This Plan is indeed aspirational. Fortunately or This Plan is indeed aspirational. Fortunately or unfortunately, it is also essential”unfortunately, it is also essential”

Casey SteinbacherCasey Steinbacher

In order to move with deliberate speed toward In order to move with deliberate speed toward the goals of the plan, we need more resourcesthe goals of the plan, we need more resources

What For?What For?

1.1. In the years leading up to the recession, ACCE In the years leading up to the recession, ACCE increased its budget by 100% & its staff by increased its budget by 100% & its staff by 10%10%

2.2. ACCE has kept up or enhanced all key, valued ACCE has kept up or enhanced all key, valued programs, while reducing staff by 20% since programs, while reducing staff by 20% since ‘08‘08

3.3. The Plan will create the kind of organization The Plan will create the kind of organization you want . . . We can’t wait 3 years to get you want . . . We can’t wait 3 years to get there.there.

““In This Together”In This Together”

Strategic Funding InitiativeStrategic Funding Initiative

The opportunities you The opportunities you should pursue, should pursue, encountered here.encountered here.

A more secure financial A more secure financial future, made possible future, made possible

here .here .

Connection to Connection to thethe global global chamber network . . .only chamber network . . .only

herehere

““In This Together” CampaignIn This Together” CampaignTo execute the plan and help you find To execute the plan and help you find Excellence, Awareness & Opportunity we Excellence, Awareness & Opportunity we propose a campaign to secure $600,000 in propose a campaign to secure $600,000 in commitments over the next 3 years.commitments over the next 3 years.

A friend you never would have known, introduced here

Your victories . . . Your victories . . . Shared with the Shared with the

world hereworld here The skills to advance your region, honed here.

ExcellenceExcellence……defining best practices and providing new-defining best practices and providing new-generation training and self-development tools to generation training and self-development tools to those who strive for personal, professional and those who strive for personal, professional and organizational excellence.organizational excellence.

AwarenessAwareness… … ensuring exposure to critical information and ensuring exposure to critical information and trends of the factors that influence your trends of the factors that influence your organization, community and professional life. organization, community and professional life.

OpportunityOpportunity… … opening doors to new resources for you, your opening doors to new resources for you, your

staff and your organization.staff and your organization.

The people to coach you, The people to coach you, ready and waiting here.ready and waiting here.

A friend you never would have A friend you never would have known, introduced here.known, introduced here.

Highest Priorities:Highest Priorities:As we develop, we must start As we develop, we must start

with a few: with a few:1.1. Economic & Community DevelopmentEconomic & Community Development2.2. CommunicationsCommunications3.3. Resource Development Resource Development (membership & more)(membership & more)

4.4. Public Policy SupportPublic Policy Support

A Changing WorldA Changing WorldThe ways we learn, communicate and build our The ways we learn, communicate and build our capacity are changing dramatically. We are all “in capacity are changing dramatically. We are all “in this together” to secure the resources ACCE needs this together” to secure the resources ACCE needs to adapt to meet this changing world.to adapt to meet this changing world.

A skill you have yet to A skill you have yet to master, explored here.master, explored here.

A piece of wisdom, captured here

Big PictureBig PictureThe new Strategic Plan envisions an ACCE The new Strategic Plan envisions an ACCE built aroundbuilt around valuable, accessible, valuable, accessible, information information in many forms & media – with in many forms & media – with specialists who make understandable and specialists who make understandable and suited to your needssuited to your needs

Ammunition for all your Ammunition for all your weapons, cached here.weapons, cached here.

The questions you have The questions you have every day, answered here. every day, answered here.

An Investment in YourselfAn Investment in Yourself

The new The new Information OfficeInformation Office - where - where youyou find answers. find answers.Professional guidance to enable us to modernize Professional guidance to enable us to modernize youryour peer peer networksnetworks..Accessibility of materials Accessibility of materials youyou need on demand. need on demand.Research into factors that make Research into factors that make youyou and your staff and your staff succeed.succeed.Brand & image enhancement that benefits Brand & image enhancement that benefits youryour chamber. chamber.YourYour professional body of knowledge – complete & professional body of knowledge – complete & applicableapplicableNew program options in New program options in youryour high-demand areas: high-demand areas: Leadership, Rainmaking and Economic DevelopmentLeadership, Rainmaking and Economic Development

Network Enhancement

$82K

ACCE Marketing$165K

Chamber BrandEnhancement

$80K

Professional Development

$126K

Information Office$180K

In This Together Resource Allocation

7 teams of 4 o 5With goal of $70 each

7 teams of 4 or 5

With goal of $70 each

Teams with affinity & Plan Priority

Non-traditional Non-traditional Campaign Campaign

ElementsElementsChance to bring us money, other than your Chance to bring us money, other than your ownownConcentration in/on primed disciplineConcentration in/on primed disciplinePotential to dovetail with our membership drivePotential to dovetail with our membership drive– but not a requirement tobut not a requirement to

““Prelminary Campaign”Prelminary Campaign”May 1 – August 1May 1 – August 1

Complete feasibility & refine the plan & Complete feasibility & refine the plan & Strategies, including high ask levels Strategies, including high ask levels Establish leaders & teams (7 x 4)Establish leaders & teams (7 x 4)Convert Chairman’s Circle membersConvert Chairman’s Circle membersAsk & coach the callers and captainsAsk & coach the callers and captainsAlign prospects with askersAlign prospects with askersCommence pre-campaign initiativeCommence pre-campaign initiativeGo public, w/deliberate attention from allGo public, w/deliberate attention from all

Peers Stepping UpPeers Stepping Up

3-5 already in @ $10,000 per year for 3 years3-5 already in @ $10,000 per year for 3 years

Three captains already committedThree captains already committed

Board members offering to raise their “fair Board members offering to raise their “fair share” by bringing in other people’s moneyshare” by bringing in other people’s money

Silent Campaign MUST hit 50% Silent Campaign MUST hit 50%

You will be asked. You will ask.You will be asked. You will ask.

As a board member read & think about As a board member read & think about the full planthe full planEvaluate how much things are worth to Evaluate how much things are worth to you, but also how much they might be you, but also how much they might be worth someday you can’t yet picture.worth someday you can’t yet picture.Determine HOW you could schedule the Determine HOW you could schedule the pledgepledgeMake a “soft’ pledgeMake a “soft’ pledge

““In This Together”In This Together”

Strategic Funding InitiativeStrategic Funding Initiative

The opportunities you The opportunities you should pursue, should pursue, encountered here.encountered here.

A more secure financial A more secure financial future, made possible future, made possible

here .here .

Connection to Connection to thethe global global chamber network . . .only chamber network . . .only

herehere