Examples of Barter Trades

Examples ofRecent Trades

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Some Examples of Recent Cross-Border Trades

Dec 2010 – Jan 20111. Kairali Resorts (www.kairli.com)

Took: $43,198 USD of advertisingRepays in: Hotel rooms, entertainmentHidden Benefits: Rooms sold to new customers only who may come back and buy with cash.

2. Hertz Rentals (www.hertz.com) Took: $274,150 USD of advertisingRepays in: End-of-life ex-rental cars Hidden Benefits: Rental cards disposed of without warehousing, auction and other costs and at a higher margin than with outright cash sale.

3. Nokia Electronics (www.nokia.com) Took: $89,715 USD of printing and packagingRepays in: Incorrectly packaged models / overstock models Hidden Benefits: Models sold outside of their market only; thereby creating a new market for them who may buy with cash.

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Some Examples of Recent Cross-Border Trades (cont…)

Dec 2010 – Jan 2011

4. BlueScope Steel (www.bluescopesteel.com.au)Took: $25,000 AUD of hotel vouchersRepays in: Surplus steel itemsHidden Benefit: Surplus only allowed to be sold to non-BlueScope customers, thereby taking customers away from their competitors.

5. Galena Cellars Winery (www.gelenacellars.com) Took: $35,000 USD of expo spaceRepays in: Wine Hidden Benefit: Sold offshore to new markets only which had never experienced Galena Wines and for higher than local market value.

6. M.A.C. Cosmetics (www.maccosmetics.com)

Took: €68,175 of advertising Repays in: Remnants / end-of-stock-lots of productHidden Benefit: Sold offshore to new markets only and for full retail value.

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Some Little-Known Statistics• Approximately 70% of all Fortune 500 companies engage in barter[1].• Eight out of ten corporations engage in barter[2].• Approximately 65% of all New York Stock Exchange-listed companies engage in

barter trade[3].• The SWISS Wir alone does 2.5 billion Swiss Francs (over $2 billion US dollars) and

boasts 80,000 members nationally[4]. • The WIR also enjoys a membership base of nearly 20% of all Swiss businesses in a

country of only 7 million people[5]. • At its peak in 2001-2002, an estimated 6 to 10 million Argentines participated in the

Red Global de Trueque barter system, including doctors, manufacturers, and even railways, turning over approximately 6 billion US dollars per annum in transactions and accounted for approximately 15% of Argentina’s mean personal income[6].

• Approximately 400,000 businesses engage in formalised barter in the United States[7].

• In North America 80,000 small businesses used barter for the first time in 2007 and over 800,000 American companies bartered at least once.[8]

• Barter accounted for 31% of export operations from the Ukraine in last year with highly liquid goods accounting for between 60 and 70% of all goods exported by barter[9].

• Companies that actively barter can do as much as 5-10% of their business annually through trades.[10]

[1] Schmidgall, R.S., Damitio, J.W. (1999)., Bartering activities of the Fortune 500 and hospitality lodging firms., Michigan State University, International Journal of Hospitality Management

[2] American Association of Advertising Agencies. (2003).[3] (2004)., Annual Report, National Association of Trade Exchanges[4] Lietaer, B & Belgin, S. (2004)., Of Human Wealth: Beyond Greed & Scarcity. Galley Edition. [5] Valentini, E. (2003)., Switzerland’s WIR System and Barter Worldwide, International Trade Currency System[6] Stodder, J. (2007).,Residual Barter Networks and Macro-Economic Stability. Rensselaer Polytechnic Institute at Hartford, Hartford CT. [7] (2004)., Fact Sheet, International Reciprocal Trade Association.[8] Frisk, S., (2007). The American Economics Association[9] Kuchma, L., (1998). Press Release. Embassy of the Ukraine to the United States of America. (14 Oct).[10] Schact, J. (2004)., "The Business of Bartering", Illinois Meetings & Events (Fall Edition).

Some of Our Customers

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Some Customers You May Recognise

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Some Customers You May Recognise

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Some of our Larger Radio Brands

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Some of our Larger TV Brands

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Some of Our Larger Publications

Examples of Ormita Assistance toGovernments

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Bosnia-HerzegovinaBarter Debt Settlement Program

(Together with the Bosnia-Herzegovina National Credit Bureau)$1,715,856,000 USD

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Cape VerdeCommunity Currency Micro-Lending Programme

$17,856,000 USD

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Maldives & Seychelles2004 Boxing Day Tsunami Restoration

$250,000 NZD Once-Off

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South AfricaSANE Network – Joseph Edozien

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TurkeyCorporate Counter-Trades

Ongoing

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European Union

Letter from the European Union Commission regarding the freedom to “clear goods and services” providing the recognition that

barter credits are not a security.