event & media marketing

7/29/2019 event & media marketing

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EVENTS &

MEDIA

MARKETING


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Faraz Damad 1212 Ramesh Anurachal 1205

Amit wadkar 1260 Sattbhir Jaggi Avinash Singh 1254


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EVENTS MARKETING


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Events : Events could be defined as a planned public or

a social occasion.

Event Management : Event management is planning of

an event and ensuring proper execution of whatever it is

that has been planned.

Event & Event Management:


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Events can be classified on the basis oftheir size, type and context.

Social / lifecycle events Education and career events Sports events Entertainment Events Political Events Corporate Events Religious Events Fund Raising or Cause related events


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TYPES OF EVENTS

1. Social / Life-Cycle Events Events like Birthday party, Graduation day, Bachelor's party, Engagement,

Wedding, Anniversary, Retirement day, Funeral etc.

2. Education and career events Education fair, job fair, workshop, seminar, debate, contests and competitions

etc.

3. Sports Events Events like Olympics, World Cups, Football leagues, Twenty20 Cricket

4. Entertainment Events Music concerts, fairs, festivals, fashion shows, award functions, celebrity

nights, beauty pageants, flash mob, ornaments exhibition, stage shows etc.


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TYPES OF EVENTS

5. Political Events Political procession, demonstration, rally, political functions etc.

6. Corporate Events Events like meetings, conferences, exhibitions, product launches, road shows,

buyer-seller meet etc

7. Religious Events Events like religious festivals / fairs, religious procession, Katha, Pravachan, Diwali

fair, Dusherra fair etc.

8. Fund raising or Cause related Events Any event can be turned into a fund raising or cause related event e.g. auctions.


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Post Event Process

Feedback, Bill settlementPost Event analysis, Budget analysis

etc.

Actual Event Process

Food management, LogisticSuppliers Management

Risk and Safety Management etc.

Pre-Event Process

Planning, Budgeting andSponsorship

Marketing and Media managementand Pre-event Evaluation.

EVENT PROCESS


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Product can refer to many things for the show. Aproduct is the thing or idea one is looking to sell.

A Fest in itself is a product. The artists Bigger the artists, bigger the Fest. The music With Live music, one sells emotion. Merchandise T-shirts, hoodies, stickers,

buttons and whatever else with band / artistnames on it.


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Two basic ways you should look at how to priceyour product (Fest).

One way is to come up with a price based on theproducts cost to you, plus what you want to getout of the product.

The other price strategy one is probably going to

use will be competitive pricing.


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Place refers to providing the product at a placewhich is convenient for consumers to access.

Convenience takes into account

the ease of buying the product

finding the product (event)

finding information about the product and several

other factors.


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Promotion, is the advertising aspect of marketing.This is the biggest part of ones marketing efforts andtake most of ones time. If you have planned out the

product, price and place, the show would sell.Advertising can be done through many media outletsthese days:

Internet. Radio Posters and flyers Television Print When it comes to marketing,

plan the promotions very carefully.


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Organizer

Event infrastructure

Target audience Venue

Client

Media


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MEDIAMARKETING


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MEDIA

Communication channels through which news,

entertainment, education, data, or promotional

messages are disseminated.

Media Marketing include:

Identifying and Targeting your Audience

Pricing

Branding

Types of Media available

Direct Marketing

Using the Internet as a Marketing Tool


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A Radio Station is a PRODUCT, over whichvarious entertainment programs, viz. musicshows, talk shows, voice advertisements, etc.are aired.


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Price & Place are the two factors which hasno impact on the customers (i.e. Radio

listeners) of Radio since they dont pay forlistening radio and it is available everywhere.


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Radio station promotes its radio channels indifferent cities in their local language.

Promotions can be done through modes like

road shows, celebrity endorsements, printmaterials etc.


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THANK YOU

event & media marketing

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