ROLE OF SOCIAL IN EVENT MARKETING & ENHANCING BRAND RELATIONSHIP ROHIT VARMA
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ROLE OF SOCIAL IN EVENT MARKETING
&
ENHANCING BRAND RELATIONSHIP
ROHIT VARMA
WHY DO WE ATTEND ANY EVENT?
REASONS
▸ To Meet
▸ To Learn
▸ To Explore Possibilites
▸ To Get Inspired/Motivated
▸ Or Just for Fun
IT IS CRITICAL TO POSITION YOUR EVENT
WHAT AUDIENCE CAN EXPECT FROM THE EVENT
‣ A Global Event
‣ Happens in more than 26 cities across the global
‣ Attended by more than 70K delegates
‣ Reach of 600 million plus
‣ Best of the content and speakers
TRACKER #SMWIBLR
465
Audience
Some Key Mentions
Sandy Carter Conversation post my talk clearly showed the audience engagement & involved. Loved my time at SMWiBangalore
Ravi Gururaj Very well curated content, well planned and organised. Its apt platform to learn, converse and collaborate.
Ganga Ganapathi
Exhilarated by 2 day show, loved the gyan, people, energy, food. look forward to 2017 already
Prahlad KakarWhat I most loved about SMW was the audience. Story telling is an art & social media can be a great enabler to take your story
forward.
SO WHY PEOPLE ATTEND SMW
THEY ATTEND
TO LEARN, EXPLORE, CONNECT
ROLE OF SOCIAL MEDIA
ROLE OF SOCIAL
TO GET THE IDEAS AND SUGGESTIONS TO INFORM TO ENGAGE TO GENERATE INTEREST TO MAKE YOUR COMMUNITY TAKE THE ACTION
Update on Facebook
ENHANCING BRAND RELATIONSHIP
EVENT IS ALSO A MEDIA
▸ Brands can use for
▸ visibility
▸ dipstick
▸ sampling
▸ amplifying the campaign
▸ engage with relevant audience
▸make the audience try the product/service
▸ launch the brand itself
Impact for the Brands Associated
Reach: 2.1 Million Mention: 1472 Contributor: 316IBM
Reach: 2.9 Million Mention: 2286 Contributor: 382IDEA
#IAmAHeroSAB Miller Reach: 2.1 Million Mention: 2046 Contributor: 187
▸ ITS A FESTIVAL FOR NATURE LOVERS
▸ IT IS ALL ABOUT THE COMMUNITY
▸ PASSION DRIVES THEM
▸ NIF IS DRIVEN BY THEM
FIRST POST
PHOTOGRAPHY AWARDS 2016
2565
SOME TAKE AWAYS
▸ POSITIONING
▸ INVOLVEMENT OF THE COMMUNITY
▸ CONTENT CURATION
▸ COMMUNICATION (EFFECTIVE USE OF SOCIAL)
▸ RELEVANT BRAND ASSOCIATION
END OF THE DAY IT IS ALL ABOUT HUMAN TO HUMAN
CONNECT
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