EVALUATION: QUESTION 2: PART 1 How effective is the combination of your main product and ancillary texts?
Mar 21, 2017
EVALUATION: QUESTION 2: PART 1How effective is the combination of
your main product and ancillary texts?
INTRODUCTIONIn order for our ancillary products to be a
successful representation of how my skills have progressed in media
production there were many codes and conventions I explored and researched
to gain ideas. I wanted to create products with consistency, along with an
edge which my target audience could both appreciate and relate to. I have carried the themes from my short film through to my magazine article and
poster, and overall, I am satisfied with these products.
POTENTIAL PHOTOS FOR POSTER
This photo was taken during our first filming session from my partner’s
Samsung Galaxy. We had to use this device as an alternative as our camera had died, and it was essential that we came away with something for our
poster. Personally, I prefer this image to our actual poster photo, however I felt that the mood was a bit too dark, and failed to compliment the film we had actually created. During the production of our
film, we began to notice that there were obvious comical elements to it, which lightened the mood. It wasn’t
until the last scene that we really noticed this dark, grittiness, thus causing me to decide to arrange
another shoot for our poster photo.
POTENTIAL PHOTOS FOR POSTER
Here is another one of the potential photos for our poster which we decided
against using in our final product. I found that the positioning of the camera was not up to the standard required to
capture the mood which was intended. Also, the fact that all the characters are seen standing at the same level is not what I wanted to achieve. I wanted to
create an element of seriousness through the intimidation of our main
character Tyler, towards Lucy. I find this photo has a very amateur look about it, which was not acceptable for my final
product.
INFLUENCES
FINAL POSTER
We used the actors names, placing them underneath
their character.
I came up with some reviews which I thought were appropriate for the genre we had created. I
also used magazines such as ‘RWD’, which are targeted at
teenagers. I did this to attract our main target audience, if they can
recognise the reviewing magazine, I could think that it will encourage
them to pursue watching the product.
Mis-en-scene: the costumes we used I find work very well here as
they add to the recognition of genre along with the location. The use of the hoodies worn by the boys are
useful in informing our audience of the potential nature of the film,
hopefully swaying them to watch it. The body language of all three
characters is also interesting, as the victim (Lucy) looks to the ground,
while Marcus holds his head. However, Tyler stands looking
straight into the camera with no expression on his face. Hopefully, this will create an enigma for the
audience, it tells them a snippet of the story, but it does not give away
too much.
Fonts: the fonts used here (Franklin Gothic Book) are replicate of those
which we used in the magazine article, apart from the reviews, in which we used ‘Impact’. I prefer more simplistic fonts, therefore, I did not decide to look outside of
Photoshop for our fonts. I feel that the fonts used created a sense of
seriousness, and really complimented the genre in giving it
an edge.Colour scheme: we used red and white as our main colours simply to create impact. As I
said, I wanted to go for a simplistic look, which is why we chose mainly white, however I think that the red conotates an
element of fear, which may draw the audience in further.
We added an age restriction in the corner to alert the audience that there will be disturbing scenes
which are not suitable for children under the age of 17. We felt that the issues raised can easily upset
people, especially if they have been in contact with such issues.
We used a slogan which was open to interpretation from the audience. In order to mislead
them, we based our poster around brotherhood, but in fact the film is predominantly about how a brother reacts to the rape
of his sister. I found that the use of rhetorical questions in posters are commonly used in
posters.
FINAL MAGAZINE ARTICLE
The main header is the name of the film in clear,
bold text. The use of white text against the dark
background image works well as the contrast
accentuates the title of the film. The use of the sub heading
gives the reader a little bit of an insight into what the article
contains. I used the artist, Plan B as the review article writer who I know is a very
respectable figure for young Londoners due to his success
in both the music and film industries.
I chose this name for the article as I thought it was short and effective. It can be seen a slightly intimidating, as a
professional will be giving their verdict on an upcoming film.
However, it benefits the reader by directing them to decide
whether it has the potential to take their interests (hence the
little slogan ‘we watch and review for you!). By directly addressing the reader, I hope that the audience will remain engaged and be able to relate to the contents of the article,
along with the general feel of it.
Page number, date, name of magazine and website all
displayed at the very bottom of the page, as shown in most magazines these days. The
website enables further promotion of products and the
magazine itself.
The colour scheme was made frequent throughout, along with
the use of fonts. I wanted to create a brand as well as just a
magazine article, poster and short film. In order to do so, I used
similar fonts and colour schemes throughout.
The main image is of the cinematographer filming the final scene. In doing so, I feel we are creating a relationship with the
audience, giving them a real insight, due to the presence of real
photos.
I chose a simple layout, with the text easy to read. I did not want to have too much business on the page as it
may put off readers. In highlighting certain quotes, I
hope that the audience will be drawn straight into the actual article. I chose bold quotes
from the piece in order for this technique to become more
effective.