atan | Aditi | Hardik | Elroy | Shrikal | Tanya DESIGN FOR GROWTH (SOCIAL INNOVATION)
Ratan | Aditi | Hardik | Elroy | Shrikal | Tanya
DESIGN FOR GROWTH(SOCIAL INNOVATION)
The Objective: (Primary)
To expose kids of the age 5-12 years to value systems.
(Secondary) To influence the parents
(Fallouts) To build a value driven community who will be future leaders.A SUSTAINABLE SOCIETY (PEOPLE>PLANET>PROFIT)
Target Group:(Socio Economic Section AA++)
Cocooned
Disconnected from Realty
Gold Spoon Kids
Peer Influenced
AGE 5-12
Parents are leaders of Conglomerates
Tech Savvy
Well Travelled
ExposedSeriously materialistic
Context: URBAN
SPR
EA
DTOWNS
SUB-URBAN
SMALL tOWN
RURAL
Subject Matter:
RESPECT
RESPONSIBILITY
ACCOUNTABILITY
CREDIBILITY
SELFLESSNESS SENSITVITY
INTEGRITY & HONESTY
Age Group Attributes
Age 5,6,7
PUSH
Age 8,9,10 Age 11,12
PUSH PULL PULL
Subject matter
Age 5,6,7
PUSH
Age 8,9,10 Age 11,12
PUSH PULL PULL
Basic: SharingCaringRespecting EldersHelping PeopleManners
Decision making and Consequences
Right V/s WrongHonesty & Integrity
MoneyValuesBusinessCurrent affairsEthicsRespecting PeopleResponsibility
TONE OF VOICE of Content:
Compact
Non preachy
Social
Engaging
Multi -dimensionalSpread worthy
GraphicCool
MemorableFun
Delivery Model for Program Development:
Tools
GamesFilmsMusicMobile AppsSocial NetworkingComputerI-tunesI-booksPodcastsRadio
MediaConnectivityHardwareSoftware
TechnologiesChild Psychology+ve PsychologyArtsists/DesignersWritersTeachers
Skills
THE BIG PICTURE:
Target
Secondary
Identity
Storyboard
Parents recieves emailfrom school endorsing this newapplication
Parents discuss it as a good idea
Parents download the app totheir mobile devices
Parents brief nanny on howto use this new app with theirkids. It will last only about 5 minutes per interaction, so asto avoid having the kid using a device for too long.
Nanny assists child in using appChildren use the app togetherin a play group environment
Child instills the values that the app is imbibing in him, and is yetengaged and curious for the next interaction with the app. He’s happy and hooked, and parents are pleased that he’s learningsomething valuable.
Storyboard Ages 8-10-Media: Game
Ages 11-12. Media: Web Portal: www.ethicool.com
Business Model Canvas
THANK YOUIT WAS LOADS OF FUN