thirst. Chief Nerd and Creative Director and Co-Founder (and bacon fanatic) Eric Schulze, PhD delivered a short talk at the 2012 Reboot America Summit regarding the science of scientific creativity and how this field's major tenets can be applied to produce exceedingly creative communities. More Nate Silver than Jonah Lehrer, Dr. Schulze combines actual, good research (not the latest because scientists care about accuracy not what's hot) and how at thirst this is applied to create a creative social filter across disciplines and ages groups.
thirst. is an interactive learning agency based in Washington DC and has created interactive learning experiences, both large and small for the likes of The Smithsonian, NASA, NYT best-selling authors, artists, musicians, scientists, and everyone in-between. thirst. thinks that everyone needs to re-learn how to learn, and we do this with scientific evidence and fun.
In other words, we engineer learning, entertainingly.
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