From this Very product and data centric brochures. The branding was outsourced to an external agency in 2011 however was very poorly applied by both the agency and the internal markeng department. This created ‘many moments of truth’ in brand architecture. Very red looking corporate profile with visuals appearing like they had been assembled in Microsoſt Word. This corporate profile was outsourced to an external agency in 2010 at significant cost.