Ecommerce index-2013-10

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Contents:

Page 1: Rowento 6010

Page 2: Black & Decker KS 1500 LK

Page 3: Desigual Macbee Seduccio

Page 4: Thermaltake Tt eSPORTS Shock (white)

Page 5: Epson WorkForce WF-7525

Page 6: Hugo Boss Orange Opistol (blue)

Page 7: Methodology

[search keywords are to be found under “Methodology”]

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Product household electronics

Rowenta 6010 (flat iron)5

Overview strongest market

Market situation

Market prices in € : 35.95 – 59.50 (Ø 46.10) UK

Marketing costs in € : 0.16 – 1.47 (Ø 0.46) Poland

avg. range in figures : 720 – 12,100 (Ø ca. 4,203) Germany

CPO4 in % : 6.4 – 58.8 (Ø 18.40) Poland

Gross profit in € : 0.70 – 39.62 (Ø 27.70) Poland

Recommendation

by Salesupply AG

Analyse the

Netherlands in

more detail, also

Denmark is

worth a closer

look.

Market price Cpo Gross profit Monthly

GERMANY 41.93 € 14.80 € 27.13 € 12,100

FRANCE 35.95 € -14.3% 16.80 € 13.5% 19.15 € -29.4% 4,400

NETHERLANDS 50.41 € 20.2% 11.20 € -24.3% 39.21 € 44.5% 4,400

POLAND 46.02 € 9.8% 6.40 € -56.8% 39.62 € 46.0% 720

DENMARK 48.17 € 14.9% 11.20 € -24.3% 36.97 € 36.3% 1,300

FINLAND -- -- -- --- -- -- --

SWEDEN -- -- -- -- -- -- --

ITALY 42.78 € 2.0% 16.40 € 10.8% 26.38 € -2.8% 4,400

SPAIN 44.00 € 4.9% 11.60 € -21.6% 32.40 € 19.4% 1,900

U.K. 59.50 € 41.9% 58.80 € 297.3% 0.70 € -97.4% 4,400

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Product group tools

Black & Decker KS 1500 LK (circle saw)6

Overview strongest market

Market situation

Market prices in € : 87.24 – 109.83 (Ø 100.91) Spain

Marketing costs in € : 0.11 – 0.43 (Ø 0.33) Poland

avg. range in figures : 1,000 – 12,100 (Ø ca. 4,386) France

Cost-turnover-ratio4 in % : 4.4– 17.2 (Ø 13.2) Poland

Gross profit in € : 72.12 – 96.63 (Ø 87.71) Spain

Recommendation

by Salesupply AG

--

Market price cpo Gross profit Monthly

GERMANY 98.23 € 10.80 € 87.43 € 5,400

FRANCE 107.85 € 9.8% 16.40 € 51.9% 91.45 € 4.6% 12,100

NETHERLANDS 108.26 € 10.2% 13.60 € 25.9% 94.66 € 8.3% 2,400

POLAND 87.24 € -11.2% 4.40 € -59.3% 82.84 € -5.2% 1,300

DENMARK 105.62 € 7.5% 17.20 € 59.3% 88.42 € 1.1% 1,000

FINLAND -- -- -- - -- -- --

SWEDEN -- -- -- -- -- -- --

ITALY -- -- -- --- -- -- --

SPAIN 109.83 € 11.8% 13.20 € -22.2% 96.63 € 10.5% 1,900

U.K. 89.32 € -9.1% 17.20 € 59.3% 72.12 € -17.5% 6,600

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Product group fashion

Desigual Macbee Seduccio (handbag)7

Overview strongest market

Market situation

Market prices in € : 39.54 – 62.00 (Ø 54.23) Denmark

Marketing costs in € : 0.09 – 0.73 (Ø 0.47) Poland

avg. range in figures : 260 – 18,100 (Ø ca. 4,927) France

CPO4 in % : 3.60 –29.2 (Ø 18.8) Poland

Gross profit in € : 10.34 – 52.53 (Ø 35.43) Poland

Recommendation

by Salesupply AG

Analyse the

Netherlands and

Poland in more

detail.

Market price cpo Gross profit Monthly

GERMANY 48.49 € 19.20 € 29.29 € 9,900

FRANCE 49.33 € 1.7% 16.80 € -12.5% 32.53 € 11.1% 18,100

NETHERLANDS 61.16 € 26.1% 15.60 € -18.8% 45.56 € 55.5% 1,600

POLAND 56.13 € 15.8% 3.60 € -81.3% 52.53 € 79.3% 4,400

DENMARK 62.00 € 27.9% 16.80 € -12.5% 45.20 € 54.3% 260

FINLAND 54.19 € 11.8% 20.80 € 8.3% 33.39 € 14.0% 590

SWEDEN 56.00 € 15.5% 19.20 € 0.0% 36.80 € 25.6% 1,000

ITALY 39.54 € -18.5% 29.20 € 52.1% 10.34 € -64.7% 390

SPAIN -- -- -- -- -- -- --

U.K. 61.27 € 26.4% 27.20 € 41.7% 34.07 € 16.3% 8,100

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Product group consumer electronics

Thermaltake Tt eSPORTS Shock (white) (headset)8

Overview strongest market

Market situation

Market prices in € : 25.91 – 33.36 (Ø 29.74) France

Marketing costs in € : 0.13 – 0.84 (Ø 0.38) Poland

avg. range in figures : 1,000 –22,200 (Ø ca. 7,386) Germany

CPO4 in % : 5.2 – 33.6 (Ø 15.2) Poland

Gross profit in : 13.51 – 26.89 (Ø 14.54) Poland

Recommendation

by Salesupply AG

Analyse Poland

in more detail,

partly Spain as

well.

Market price Cpo Gross profit Monthly

GERMANY 28.49 € 12.40 € 16.09 € 22,200

FRANCE 33.36 € 17.1% 18.00 € 45.2% 15.36 € -4.5% 1,900

NETHERLANDS 30.58 € 7.3% 14.80 € 19.4% 15.78 € -1.9% 5,400

POLAND 32.09 € 12.6% 5.20 € -58.1% 26.89 € 67.1% 14,800

DENMARK -- -- -- -- -- -- --

FINLAND -- -- -- -- -- -- --

SWEDEN -- -- -- -- -- -- --

ITALY 25.91 € -9.1% 12.40 € 0.0% 13.51 € -16.0% 1,000

SPAIN 31.09 € 9.1% 9.60 € -22.6% 21.49 € 33.6% 1,000

U.K. 26.67 € -6.4% 33.60 € 171.0% -6.93 € -143.1% 5.400

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Product group consumer electronics

Epson WorkForce WF-7525 (printer)9

Overview strongest market

Market situation

Market prices in € : 190.28 – 245.04 (Ø 215.90) Denmark

Marketing costs in € : 0.17 – 0.61 (Ø 0.52) Poland

avg. range in figures : 4,400 – 40,500 (Ø ca. 15,663) Germany/France

Cost-turnover-ratio4 in % : 6.8 – 40.0 (Ø 20.8) Poland

Gross profit in € : 172.68 – 225.72 (Ø 195.1) Poland

Recommendation

by Salesupply AG

Analyse Poland

and Denmark in

more detail.

market price cpo gross profit monthly

GERMANY 219.24 € 40.00 € 179.24 € 40,500

FRANCE 216.56 € -1.2% 15.20 € -62.0% 201.36 € 12.3% 40,500

NETHERLANDS 201.65 € -8.0% 18.80 € -53.0% 182.85 € 2.0% 6,600

POLAND 232.52 € 6.1% 6.80 € -83.0% 225.72 € 25.9% 5,400

DENMARK 245.04 € 11.8% 23.20 € -42.0% 221.84 € 23.8% 4,400

FINLAND -- -- -- -- -- -- --

SWEDEN -- -- -- -- -- -- --

ITALY 199.59 € -9.0% 20.80 € -48.0% 178.79 € -0.3% 5,400

SPAIN 190.28 € -13.2% 17.60 € -56.0% 172.68 € -3.7% 4,400

U.K. 222.31 € 1.4% 24.40 € -39.0% 197.91 € 10.4% 18,100

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Product group fashion

Hugo Boss Orange Opistol (blue) (jacket)10

Overview strongest market

Market situation

Market prices in € : 224.76 – 288.43 (Ø 251.45) Netherlands

Marketing costs in € : 0.10 – 0.65 (Ø 0.40) Poland

avg. range in figures : 320 – 40,500 (Ø ca. 10,853) Germany

Cost-turnover-ratio4 in % : 4.0– 26.0 (Ø 16.0) Poland

Gross profit : 220.76 – 236.73 (Ø 235.45) Poland

Recommendation by

Salesupply AG

--

market price cpo gross profit monthly

GERMANY 251.26 € 26.00 € 225.26 € 18,100

FRANCE 250.00 € -0.5% 15.20 € -41.5% 234.80 € 4.2% 40,500

NETHERLANDS 288.43 € -1.3% 22.40 € -13.8% 225.53 € 0.1% 320

POLAND 224.76 € -10.5% 4.00 € -84.6% 220.76 € -2.0% 1,600

DENMARK -- -- -- -- -- -- --

FINLAND -- -- -- -- -- -- --

SWEDEN -- -- -- -- -- -- --

ITALY 247.93 € -1.3% 11.20 € -56.9% 236.73 € 5.1% 1,000

SPAIN -- -- -- -- -- --

UK 246.33 € -2.0% 17.20 € -33.8% 229.13 € 1.7% 3,600

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Methodology

1. Calculation market price

The market prices correspond to the average selling prices in the particular country.

Data retrieved: Beginning of month of publication

2. Calculation CPC

Average cost per click of a Google adwords campaign for the product.

Data retrieved: Beginning of month of publication

3. Calculation monthly searches

Based on the corresponding search keywords you find below.

4. Cost turnover ratio

It determines the quality of a marketing measure. The lower this factor is, the more efficient is the marketing

measure. Calculation = Costs / amount of sales

Assumption for the international ecommerce index: Conversion rate Ø = 2.5%

5. Search keywords for Rowenta 6010:

Germany: Bügeleisen / France: fer à repasser / the Netherlands: strijkijzer / Poland: zelazko / Denmark:

strygejern / Italy: ferro da stiro / Spain: plancha / UK: flat iron

6. Search keywords for Black & DeckerKS1500KL:

Germany: Kreissäge / France: scie circulaire / the Netherlands: cirkelzaag / Poland: piła tarczowa/

Denmark: rundsav / Spain: sierra circular / UK:circular saw

7. Search keywords for Desigual Macbee Seduccio:

Germany: Handtasche / Frankreich: sac à main / the Netherlands: handtas / Poland: torebka / Denmark:

Håndtaske / Finland: käsilaukku / Sweden: handväska / Italy: borsetta / UK: handbag

8. Search keywords for Thermaltake Tt eSPORTS Shock (white):

Germany: Headset / France: micro-casque / the Netherlands / Italy / Spain / UK: headset / Poland: słuchawki

9. Search keywords for Epson WorkForce WF-7525:

Germany: Drucker / France: imprimante / the Netherlands / Denmark / UK: printer / Poland: drukarka / Italy:

stampante / Spain: impresora

10. Search keywords for Hugo Boss Orange Opistol (blue)

Germany: Daunenjacke / France: doudoune / the Netherlands: donsjack / Poland: kurtka puchowa / Italy:

piumone /UK: down jacket