Earning visibility and links through killer content

Blog Posts Magazine/Feature Articles

White Papers/Slideshows

Videos

Press Releases

Social Media Posts

Choose from the following:A. Acquiring LinksB. Grow email listC. SalesD. Customer RetentionE. Brand Building

Choose from the following:A. Revenue amountB. Website visitsC. Social Media engagementD. Page ViewsE. Bounce RateF. Email list growth

How To:Get in front of people who are ready to buy.

Use long tail keywords, blogs about your product, social media about deals.

How To:Start a content marketing strategy, SEO or

PPC. Promote with media buying, start acquiring links or create a PPC campaigns.

How To:You’ll need people from that network. If it’s

Facebook, create a giveaway, contest or something that promotes liking your page.

How To:Restructure your site to play to the visitors

needs as they arise during the visit. Take them down a path that ends in buying.

How To:Is your content about the topic or service

compelling? Does it help the visitor engage with it? Is it gamified? All of these keep people on your site.

How To:Appear on any site relevant to customers who

may buy from you one day. Media buying works, so does appearing in other people’s newsletters.

Blogger sites News Sites Your blog Your newsletter

klout.com majesticseo.com ahrefs.com

Find the editors, and publishers and develop a relationship.

Email LinkedIn Rapportive

Reach out to blog and news outlets with relevant information and get published.

Answer discussion questions on sites like Quora and other industry related forums.

Invite SMEs to post on your blog.

Social is the new link building.

* From Moz’ 2013 Search Engine Ranking Factors’ Survey and Correlation Data

Principles of good content: Be relevant Be intriguing Be smart Be in the right place Be at the right time