DISI Meeting May 23, 2013 Agenda Packet

7/28/2019 DISI Meeting May 23, 2013 Agenda Packet

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BROWN ACT:Government Code 54950 (The Brown Act) requires that a brief description of each item to betransacted or discussed be posted at least 72 hours prior to a regular meeting. The Corporationposts agendas with the City at 1 Frank H. Ogawa Plaza, #101. Action may not be taken on itemsnot posted on the agenda . Copies of the agenda are available from the Downtown OaklandAssociation at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to personswith disabilities. If you require special assistance to participate in the meeting, notify our office at510 238-1122 at least 48 hours prior to the meeting.

388 19th Street Oakland, California 94612DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530

info@downtownoakland org www downtownoakland org

Downtown Oakland Association/Lake Merritt-Uptown District AssociationDistrict Identity and Streetscape Improvement (D.I.S.I.) Committee Meeting

May 23, 2013 11:00 a.m.CBD Conference Room - 388 19 th Street

Agenda

1. Introductions

2. Public comment and announcements

3. Approval of the minutes:

a. March 28, 2013 minutes Action Item

b. April 25, 2013 minutes Action Item

4. Gallen.Neilly & Associates Public Relations Update

5. Discussion of District Identity Program for use in Annual Breakfast

6. Sponsorship presentation by Danielle Fox of Oakland Art Murmur Action Item

7. Other

8. Adjournment


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[email protected] www.downtownoakland.org


Minutes of March 28, 2013 11:00 a.m.CBD Conference Room - 388 19 th Street

Present: Andrea Kirkpatrick, Chris Curtis, Ke Norman, Kim Bardakian

Excused Absence: Sara May, CJ Hirschfield, Laurie Cooperman-Rosen

Staff: Steve Snider/District Manager, Andrew Jones/District Services Manager,Victoria Decker/Office and Operations Manager

PR Consultants: Nancy Amaral/Gallen.Neilly

Guests: Maeven McGovern/Youth Radio, Angie Remington/Mills College,Margo Dunlap/Pro Arts, Katherin Titus/Pro Arts

Discussions held and decisions made by the DISI Committee Subject Discussion Action?

Introductions Steve called the meeting to order at 11:38 a.m.Public comment andannouncements

Kim announced that Visit Oakland haspartnered with the Oakland Athletics, theOakland Chamber of Commerce, the City ofOakland and the districts to host Oakland Asspirit week from April 1 st through the 7 th topromote the opening week of the 2013Oakland As season.

Approval of theminutes ofFebruary 28, 2013

The committee reviewed the minutes ofFebruary 28, 2013.

Chris moved andAndrea seconded themotion to approve theminutes of February 28,2013. Ke abstained andthe motion wasapproved.

Discussion of Art &Soul sponsorship,solicitation ofproposal from Cityand review of pastDISI-sponsoredevents

Steve explained that in past years the districtshave sponsored Art & Soul in substantialamounts, but this year our budget is smaller than previous years and no money is set asidespecifically for this event. Tori noted that if wedo choose to sponsor Art & Soul, we do notwant to wait for Samee to submit a request. Thecommittee agreed to sponsor the event in theamount of $1,500 per district.


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Public Relations RFPreview

Staff explained that we are required to go tobid every three years on all contracts worthmore than $5,000 and noted that we entered

into contract with Gallen.Neilly in April of 2010.The committee reviewed the RFP, which hasbeen approved by the board presidents andcommittee chairs. Staff will solicit Gallen.Neillyand a few other firms in the district including FullCourt Press, in addition to posting the RFP onour website and the California DowntownAssociation website.

Newsletter DraftReview

Staff presented the draft of the SpringNewsletter to the committee. Tori explainedthat we will be changing the cover photo tosomething more colorful, and noted the

extensive list of new businesses in the districts.Steve discussed other planned marketingmaterials that staff is planning on using at theAnnual Breakfast.

Gallen.Neilly Update Nancy discussed the work that Gallen.Neilly hasdone to promote the Great Wall Cat VideoFestival and the Ambassador card program.

Other Steve discussed a pop-up project he is planningwith Cynthia Lee and Pro Arts who has severalvacant spaces in the districts. Andrewdiscussed the various projects that are going tobe completed this Spring and will be featuredat the Spring Unveiling.

Steve discussed the development and activitiesof HUB Oakland.

Andrew discussed the citys plans for LathamSquare and how our plans have changed.

Pro Arts GalleryGuide Advertisement

Steve introduced Pro Arts, and Margo gave anoverview of the Downtown Oakland Arts (DTOArts) program and activities. There wasdiscussion of an advertisement in the Pro ArtsGallery Guide and possible fundingopportunities.

Chris moved andAndrea seconded themotion to purchase a page advertisement inthe Pro Arts GalleryGuide for $450 per

district from theMarketing line item. Themotion was approvedunanimously.

Next Meeting April 25, 2013Adjournment The meeting was adjourned at 12:42 p.m.

Minutes taken by: Fiona Simms, Administrative Assistant


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[email protected] www.downtownoakland.org


Minutes of April 25, 2013 11:00 a.m.CBD Conference Room - 388 19 th Street

Present: Sara May, Michelle Lane, CJ Hirschfield, Maeven McGovern, LucindaAlipio, Laurie Cooperman-Rosen (by phone)

Excused Absence:

Staff: Steve Snider/District Manager, Andrew Jones/District Services Coordinator,Tori Decker/Office and Operations Manager, Fiona Simms/AdministrativeAssistant

Discussions held and decisions made by the DISI Committee Subject Discussion Action?

Introductions Introductions were made and the meeting wascalled to order.

Public comment andannouncements

CJ Hirschfield informed the committee that theAnnual Head Start Day at Fairyland was held onFriday, April 19 with 2400 people in attendance.The Fairyland adult only annual fundraiser,complete with an Oz theme, will be held onJune 6th. Costumes are encouraged! She alsoannounced a partnership with BART to installFairyland billboards and marketing at the 19thStreet station.Steve informed the group that he and Andrewwould be attending the Airport Area BusinessAssociation retail Forum at the Lake Chalet onMay 8th and that staff would be attending the

Visit Oakland Stakeholder Summit on May 9th.Sara May explained to the group that the Jack London Improvement District was in the lastweek of its petition phase and that they weremaking a final push to outreach to propertyowners to secure the required 30%, andrequested assistance.The Annual Breakfast meeting will be held onJune 13th!

No action taken.


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Approval of theminutes ofMarch 28, 2013

Meeting

Approval of the minutes was tabled until theMay 23rd meeting as no one in attendancewas at the previous meeting.

No action taken.

Public Relations RFPresponse review andrecommendation tothe boards

Three responses to our PR RFP were receivedand distributed for consideration by thecommittee-Gallen Neilly, Rethink Multimediaand Glass House Communications. Whilemembers of the committee and staff wereimpressed with the proposal from Rethink, theylacked industry specific experience. Theconsensus of the group was to continuecontracting with Gallen Neilly for the remainder of 2013. It was proposed that at some point thedistricts may consider dividing the PR contract

between two vendors-one to handle ORGspecific issues and one to work more directlywith DISI on social media marketing with a moreOakland-centric approach.

Sara moved and CJseconded the motion torecommend theselection of GallenNeilly as the district PRconsultant throughDecember 31, 2013. Themotion was approvedunanimously.

District IdentityProgram review

Tori presented the graphic identity program, asproposed by Aspire Visual Communications, tothe group. The concept played off of thecurrent newsletter masthead that combinesUptown and Downtown in one cohesive brand.The proposal included redesign of districtletterhead, banners, presentation folders andbusiness cards. The program includes anupdated color palette and suggested fontstyles. The identity program was well receivedby the group and would be taken to the boardfor review in May.

No action taken.

Funding request fromWOBO for Oaklavia

Renee Rivera with EBBC presented a proposalfor funding of the June 9, 2013 WOBOsponsored Oaklavia event at Lake Merritt. Theyrequested a total of $3,000, $1500 from eachdistrict. It was determined the event routewould only touch the LMUDA boundaries, soDOA could not fund it. In lieu of financialsponsorship from DOA, in kind services, such asambassador support and the creation of

signage alerting participants to open businessesin the area, would be provided.

CJ moved and Lucindaseconded the motion toauthorize a $1,500sponsorship from LMUDAfor Oaklavia, contingentupon the receipt of afinal route map andclarification ofmarketing opportunities

for the district. In kindservices were alsooffered from DOA on theday of the event. Themotion was approvedunanimously.

OtherNext Meeting May 23, 2013Adjournment Meeting adjourned at 12:34pm

Minutes taken by: Fiona Simms, Administrative Assistant


6/15Market Positioning & Media Strategies

100 Pringle Ave, Suite 233, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903www.gallen.com

Gallen.Neilly April 13 / May 13 Activity

To: The Lake Merritt/Uptown & Downtown Oakland District AssociationsFr: Tim Gallen, Andrew Neilly, Nancy Amaral

Here is our summary report of April/May activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & Downtown Oakland Districts.

Projects COMPLETED

Media Inquiries/Pitches:

Received a phone call from ABC 7 reporter Ron Lopez re: the shooting on April 23. Gallen.Neilly consulted with Ted Tarver and then returned thereporters call with information on the Ambassadors serving as witnesses only by reviewing surveillance footage from local merchants. Once the refound out that the Ambassadors do not hold their own investigations, he seemed to lose interest but then we informed him of the other duties of Ambassadors and Districts and the reporter then asked to be added to our newsletter & media lists.Coordinated & attended interviews between Louise Couvelaire (LeMonde Magazine), CBD staff, hospitality & maintenance ambassadors and shopowners in Oakland regarding the districts ambassador program on 4/16 toured the districts with CBD staff & Louise.

o Also coordinated a photo shoot on 4/25 with the LeMonde photographer. Prepped/planned with Ted Tarver, Ambassador Nick & AndrewJones for the photo shoot via phone.

Lake Merritt/Uptown & Downtown Oakland District Ambassadors celebrate A's Spirit Week w/ Mayor Quan distributed to the media on 4/4/13Arranged interviews for Deborah Boyer, Michelle Lane, and Andrew Jones with Julie at BisNow SF regarding recent activity and future activities iDowntown and Uptown/Lake Merritt District Associations. Coverage resulted (please see below under the Recent Clips section)

o Snapped photos in and around Oakland of Deborah Boyer, Michelle Lane, Andrew Jones, and Ambassadors in Oakland a day before theinterviews.

o Sent photos, with captions, to Julie for use with her story.Received a phone call from Laura McCamy at Oakland Local requesting a brief interview with Steve Snider regarding Pop-up Hood and businessdevelopment improvements within the districts. Arrangements were made 4/15 - monitoring media for coverage.Received a phone call from Jim Brown at the Piedmonter/Montclarion (Bay Area News Group Publication) regarding the impact the new theater hawithin the districts. Andrew Jones spoke to him 4/10/13 monitoring media for coverage.Worked with Issabella on next months First Friday Cat Festival and took a part in placing a front-page cover story in the San Francisco Bay Guard4/9/13 with joint team effort with the Great Wall & Issabella (please see below under the Recent Clips section).

o Sent other recent clips to Issabella regarding the First Friday Cat Festival, per her request.Sent exclusive on leasing to Natalie Dolce (GlobeSt)- clip resulted on 3/17 (please see below under the Recent Clips section).Coordinated with Mike Mibach of KTVU for Ambassador Card pitch- Mike could not get the pitch approved in his morning planning meeting

Other:

IDA Feature opportunity for Oakland Gallen.Neilly has coordinated with the IDA to have the districts featured as their Downtown of the Monthupcoming month.Gallen.Neilly provided a suggested quote to Steve Snider, on behalf of the Districts, for a request re: Jack London Improvement Districts.Oakland As Spirit Week Gallen.Neilly suggested possibly having Ambassadors wear As T-Shirts/Hats for that week for media photo opp.

o Pitched to Visit Oakland/As on KGO Radioo Tweeted and Facebooked the tie in with the Ambassadors wearing the hats and a contest that Visit Oakland promoted for As Spirit Week

Broker focus mtg. held on 3/26/13 next steps include possible roundtable with the media, brokers and their senior research analysts re: stats withidistrictsMonitored activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter, Facebook, LinkedIn Oakland Groups pageCBD Monthly Eblast:Gathered content ideas each month for EBlasts that are distributed to the CBDs lists. (Ongoing)Gallen.Neilly attends all DISI and Board mtgs.

Recent Clips

Laney Tower: Cat Vid Fest: a social experiment ran on 5/16/13NPR (NET): Internet Cat Video Festival ran on 5/14/13KTVU: KTVU 5/4/13 & TV36 5/5/13 ran on 5/13/13Yahoo News: Oakland's Cat Video Fest Features High Tech, All Things Cat ran on 5/13/13SFGate: LOL and squeeee! Its Oaklands Internet Cat Video Festival ran on 5/13/13YahooNews: Laughter and meows at Oaklands Internet Cat Video Festival ran on 5/12/13East Bay Express: Internet Cat Video Festival (Events) posted on 5/11/13LA Times: Oakland hosts 2nd Internet Cat Video Festival (and Grumpy Cat, too) ran on 5/11/137x7 SF Magazine: Three Reasons to Cross the Bay Bridge ran on 5/11/13


7/15Market Positioning & Media Strategies

100 Pringle Ave, Suite 233, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903www.gallen.com

Events Around the Bay Area: Oakland Internet Cat Video Festival Hosted By The Great Wall of Oakland ran on 5/11/13Mouse Breath: Internet Cat Video Fest Hits the West Coast this Weekend with Cat-Art-Tech Catstravaganza! ran on 5/10/13SF Weekly: NotEnough Pussy Love! Oakland's Internet Cat Video Festival ran on 5/10/13Oakland Local: OakCatVidFest brings cat videos out of YouTube's dark corners, into the streets ran on 5/10/13Bay Area News Gr oup Publications: Cat Video Fest comes to Oakland May 11 ran on 5/10/13KQED: OakCatVidFest is in Fact an Oakland Festival of Cat Videos ran on 5/9/13Diablo Magazine: Top Tickets: May 8-14 ran on 5/7/13Pet Food Express: East Bay SPCA Beneficiary of the Oakland Internet Cat Video Festival ran on 5/7/13East Bay Express: Internet Cat Videos Go Public ran on 5/6/13KTVU: Jack's Night Market lights up Oakland's waterfront ran on 5/4/13East Bay Express: First Friday, The Movie ran on 5/3/13San Francisco Business Times: The Glue Network sticks charities onto brands ran on 5/3/13Boston Globe: When it comes to excitement, Boston can't match Oakland ran on 5/2/13SFGate: Internet Cat Video Fest pounces into Oakland ran on 5/1/13SF Broadway: The Oakland Internet Cat Video Festival Schedule Announced ran on 4/30/13Oakland Local: Oakland Social: 'New Urban Eating' tells story of food in Oakland ran on 4/26/13San Francisco Business Times: Oakland buildings hit block ran on 4/26/13

Bay Area News Group Publications: Oakland: Internet Cat Video Festival to debut in Uptown district ran on 4/25/13Oakland Local: Tribune Tavern opens in Oakland (Community Voices) ran on 4/22/13Our Oakland Blog: First Friday Fun ran on 4/14/13Rockridge Patch: Thousands of Feline Fanciers to Gather at Oakland Internet Cat Video Festival ran on 4/12/13BisNow (SF): Oakland's A for Activity ran on 4/11/13NBC Bay Area: Sculpture Park Rises Up in Downtown Oakland ran on 4/8/13Bay Area News Group: New Uptown Art Park highlights latest transformation of Oakland neighborhood ran on 4/7/13NREI: String of Leasing Deals Strengthens Oakland Market ran on 4/2/13San Francisco Business Times: Webster Street building on the block in Oakland ran on 4/5/13GlobeSt: HFF Marketing Sale of Plaza 360 ran on 4/4/13BANG: 'First Friday' film will highlight Oakland event and crime responses ran on 4/4/13Oakland North: Oakland seniors team up with district associations to make it easier to get around ran on 4/3/13Upstart Business Journal: Beware of Cats: The Internet Cat Video Festival expands east and west ran on 4/3/13KALW: East Bay Express: Underground Dining Goes Online ran on 4/2/13

Projects UNDERWAY

Press Releases:

Beautification update re: back of BART planters, big belly trash compactors etc. (awaiting further details so draft can be compiled for a Spring rev

Media Inquiries/Pitches:

Gallen.Neilly spoke with Sean Kennedy of Good News Oakland re: recent happenings in the Districts including the leased square footage releaseSean says he is interested in doing a story on the amount of leases and new businesses coming into Oakland for Good News Oakland and KGO.Gallen.Neilly to target specific interview opportunities for Sean for a bigger story.Coordinate meet w/Susan Piperato (NREI) for this summer.Good News Oakland/KGO follow-ups to be made to Sean Kennedy re: further initiatives to bring new businesses to Oakland- possible to include/in

Crime Mapping Several brokers like the crime mapping website to be used by brokers, with the media, etc. as needed.Reviewing national trade publication editorial calendars for opportunities to contribute positive-positioning Oakland articles or arrange interviews fscheduled features in Spring issues

o Oakland Magazine: (July/August Issue) Best of Oakland & the East Bay Deadline May 31 (this is a nomination process, forms wiavailable online soon.)

o Diablo Magazine: (July Issue) Diablo Profiles Spotlight: Best of the East Bay Deadline May 15

Other:

International Downtown Association Awards Nomination Forms- Gallen.Neilly reached out to the IDA and will help coordinate the districts entry annual awards. Sent out additional information as of 4/15. Deadline for submission is June 14.Coordinate with the Districts on Oaklands Flickr account and to see how to post additional photos with team members to give access to the mediadownloads.Oakland Restaurant Survey, suggested to the districts for stats, in progressDistrict Tweet-of-the-Week-- plan in progress to strengthen social media platform on a schedule
http://mousebreath.com/2013/05/internet-cat-video-fest-hits-the-west-coast-this-weekend-with-cat-art-tech-catstravaganza/http://oaklandlocal.com/article/oakcatvidfest-brings-cat-videos-out-youtubes-dark-corners-streetshttp://oaklandlocal.com/posts/2013/04/tribune-tavern-opens-oakland-community-voiceshttp://oaklandlocal.com/article/oakcatvidfest-brings-cat-videos-out-youtubes-dark-corners-streetshttp://mousebreath.com/2013/05/internet-cat-video-fest-hits-the-west-coast-this-weekend-with-cat-art-tech-catstravaganza/


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2013 Sponsorship Program

Oakland Art Murmur 473 25th Street Oakland, CA 94612 T 510-652-4085 F 510-735-8998 E [email protected]


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What is Oakland Art Murmur?

Oakland Art Murmur, Inc. (Oakland Art Murmur or OAM) is a constantly evolving organization. Over the pastsix years, it has been perceived at various times as a gallery collective, a gallery walk, a gallery district, a craft

fair, a community event, and a First Friday street party.

Today Oakland Art Murmur is something else completely: a non-prot organization run by a part-time ExecutiveDirector and a volunteer board of seven Directors, who work in various ways to forward Oakland Art Murmurs

longstanding mission of increasing awareness of, and participation in, the visual arts in Oakland.

2013 GoalsOur goals for 2013 are to:

Increase foot trafc to afliated gallery exhibitions in general, and especially on days other than First Friday ,including weekday hours, Thursday evenings, and Saturday afternoons;

Increase the quality of trafc to afliated gallery exhibitions (e.g. attracting an audience who is truly eager to

engage, as well as more curators, critics, and collectors);

Draw new visitors from around the Bay Area to afliated galleries;

Draw visitors from other cities, states, and countries to afliated galleries;

Provide a positive and engaging experience to all visitors; and,

Raise Oaklands prole as a respected contemporary art destination, on a par with other comparablegallery communities and markets such as Brooklyn, Los Angeles, and San Francisco.

Oakland Art Murmur - 2013 Sponsorship Program 1


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Programs and ActivitiesOakland Art Murmur has several programs in place to support these goals, including:

A New and Improved Website listing locations, exhibitions, and special events at afliated venues.

130,224 unique visitors in 2012

Up to 7,000 unique visitors on First Fridays alone An average of 700 maps downloaded each First Friday. (Member galleries may post content relevant to their

gallery, subject to terms below.)

Print Guides showing locations of afliated galleries printed several times a year. 17,000 First Friday and Saturday Stroll postcards printed in 2012 30,000 Gallery Guides printed in 2012, distributed via SFAQ, afliated galleries, Visit Oakland ofces,

Community Benet Districts (CBD) ofces, Oakland Airport Information Desks, and East Bay and SanFrancisco Hotel Concierges

Facebook presence

7,335 followers on our Facebook page 2,326 followers on Facebook group Afliates can post updates and create events

Monthly Walking Tours - Gallery Directors and other members of the art community volunteer to lead monthlywalking tours on the third Saturday of the month. Tours focus on a specic district bringing visitors to 4-5 galler-ies for short introductions to the gallerys programming and their current show.

Friends of Oakland Art Murmur - OAM is building a community of supporters who have a serious commit-

ment to art in Oakland. In exchange for a donation, Friends of OAM are invited to special private events at thegalleries. Both Friends and afliates enjoy the opportunity to engage with each other and with Oaklands art andartists on a more intimate basis than at a typical First Friday Art Murmur event.

Cultural Partnerships - New cultural partnerships with the Oakland Museum of California, Oakland Ballet, and theOakland East Bay Symphony (among others) allow us to cross-market to one anothers members and audiences.

Media Partnerships - Partnerships with the East Bay Express, Juxtapoz Magazine, and SFAQ generated tens

of thousands of dollars worth of free print advertising for Oakland Art Murmur galleries in 2012.

Group Negotiating Power - Our galleries have in the past teamed up to get specially discounted rates onadvertising in regional and national art publications and on booths at the San Francisco Art Fairs.

Press Team - Executive Director (currently Danielle Fox) and Board President (currently Marshall Lamm, Direc-tor of MLPR, a national public relations agency), available to answer press inquiries, distribute press releases,

and respond to communication challenges on behalf of the gallery community.

Advocacy - Executive Director and Board of Directors maintain relationships with the City of Oakland, VisitOakland, the Community Benet Districts and other stakeholders, to represent the interests of the afliateswhen policy decisions are being made.

Board and Advisory Council - OAM Afliates are supported by a Board with a wide range of professionalexpertise. In addition, in 2013 we will be building an Advisory Council as a way to consolidate endorsementsand support from prominent members of the art and business communities.



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Who Benefits?

OAKLANDS GALLERIES AND VISUAL ART EXHIBITION SPACES benet from increased attendance, increasedquality of visitors, increased potential for sales, and increased publicity.

ARTISTS benet from having more people see their work, more publicity, and more potential for sales. In 2012, OAMvenues showed over 1,200 artists in over 400 exhibitions and collectively paid out over $125,000 to artists, most of

whom live or work in Oakland or the East Bay.

NEIGHBORHOODS benet from seeing empty storefronts and warehouses transformed into galleries, from secondary

business generated by galleries, from increased foot trafc in the areas around galleries, and from press about thecreativity and vitality of Oaklands gallery districts.

THE CITY OF OAKLAND benets from increased business generated by the galleries, from OAMs ongoing efforts todraw out-of-town visitors to Oakland for the rst time, from OAMs commitment to providing a positive and engagingcultural experience for visitors when they do come, and most of all, from all the positive press that OAM and the visualarts constantly generate about the citys cultural renaissance and revival.

Anyone who cares about Oaklands Galler-ies, Artists, Neighborhoods, and the City itself should be supporting the efforts of

the Oakland Art Murmur organization.



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Sponsorship Categories

PRIMARY SPONSORS Donation of $3,000 or more Logo placement (if applicable) on the home page of OAMs website with a description of your business, and a link to

your website.

Logo placement on all First Friday and Saturday Stroll postcards, as well as any posters or event programs that might

be printed throughout the year.

Two tickets to our annual fundrasing gala, Flourish.

Reciprocal promotion of sponsors cultural activities.

Membership with Friends of OAM at the Major Donor level which incudes:

Invitation to four annual gallery district nights with refreshments and entertainment.

Discounts with OAMs Cultural Partners, including the Oakland East Bay Symphony, Oakland Ballet, and Oakland

Museum of California.

Invitation to two annual supporter events, including private tours of museum exhibitions, printing presses, and artcollections.

Discounts at galleries incuding SLATE contemporary, Chandra Cerrito Contemporary, Mercury 20 Gallery, Swarm,

PHOTO, Betti Ono Gallery, Manna Gallery, Roscoe Ceramic Gallery, and Classic Cars West.

Discounts at Afliated Retailers Crown Nine and Marion & Rose.

PROGRAM SPONSORS Donation of $1,000 or more and identication with a specic program

Logo placement (if applicable) on the home page of OAMs website with a description of your business, and a link toyour website.

Logo printing, or individual acknowledgement, on any materials related to the specic programs or projects beingsponsored.

One ticket to our annual fundraising gala, Flourish.

Reciprocal promotion of sponsors cultural activities.


Discounts with OAMs Cultural Partners including the Oakland East Bay Symphony, Oakland Ballet, and Oakland


2013 Programs to be Sponsored:Third Saturday Walking Tour - This program needs advertising, card printing, and honoraria for external leaders.

The name of sponsors who fund this program will appear on cards.

Friends of OAM - This program needs refreshments and entertainment for special member evenings. The name

of sponsors who fund this program will appear on newsletter, Friends page of website, and signage at events.

Flourish - This program supports our annual fundraising gala, to be held in the fall of 2013. The name of sponsors who fund this program will appear on invitations and programs.



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Print Promotion - This program helps pay to have a trifold 8.5 x 11 brochure designed and printed that can bedistributed to galleries, hotels, and at tourist information desks throughout the region.

MAJOR DONORS - BUSINESS Donation of $500 or more

Logo placement on the home page of OAMs website with a description of your business, and a link to your website. Two tickets to our annual fundraising gala, Flourish.


Discounts with OAMs Cultural Partners including the Oakland East Bay Symphony, Oakland Ballet, and OaklandMuseum of California.

MEDIA PARTNER Commitment agreed for ongoing print and online promotion on a limited basis, in-kind donation valued in excess of $1,000.

Logo placement on the home page of OAMs website with a description of your business, and a link to your website.

Two tickets to our annual fundraising gala, Flourish.

Reciprocal promotion of your cultural activities. Invitation to four annual gallery district nights with refreshments and entertainment.

Discounts with OAMs Cultural Partners including the Oakland East Bay Symphony, Oakland Ballet, and OaklandMuseum of California.

MEDIA SPONSOR Commitment agreed for ongoing print promotion on an annual basis, in-kind donationvalued in excess of $10,000.

Logo placement on the home page of OAMs website with a description of your business, and a link to your website.

Two tickets to our annual fundraising gala, Flourish.

Reciprocal promotion of your cultural activities.

Invitation to four annual gallery district nights with refreshments and entertainment. Discounts with OAMs Cultural Partners including the Oakland East Bay Symphony, Oakland Ballet, and Oakland


Logo placement on printed First Friday and Saturday Stroll cards, and on print advertising within the partnership.

CULTURAL PARTNERS Dispay OAM logo on website; agreed exchange of cross-promotion services and/ or discounts for members.


Opportunities to engage with a growing network of patrons of the visual arts at Friends of OAM events includingSponsors, Major Donors, and Supporters.

Logo placement on the home page of OAMs website with a description of your business, and a link to your website. Reciprocal promotion of your cultural activities.



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Becoming a Sponsor

Thank you for your interest in becoming a sponsor of Oakland Art Murmur! Following is a list of the processrequired to become a sponsor.

Process1. Carefully read the list of sponsorship requirements and benets listed in sponsorship categories attached.

2. Determine the most appropriate sponsorship category for your business.

3. Fill out the Sponsorship Prole form.

4. Scan and email the form to [email protected] or mail a hard-copy of the form to:

Oakland Art Murmur473 25th St., Suite E

Oakland, CA 94612

5. Submit your payment, either by check or by credit card. Make checks out to FRACTURED ATLAS withOakland Art Murmur in the subject line and mail to the address above (Fractured Atlas is our Fiscal Sponsorand handles federal reporting and generation of letters for tax purposes). For credit card payments, use this

link: https://www.fracturedatlas.org/site/contribute/donate/4476

Note that sponsorships need to be mutually agreed upon. If you are not a previous sponsor or have not been invited tosponsor Oakland Art Murmur, the sponsorship agreement is subject to approval by the Board of Directors.

Please note also that donations are tax-deductable to the extent permitted by law. If you receive tickets to a special eventas part of your benets package, the value of the tickets will be deducted from the tax-deductable portion of yourdonation.



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2013 Sponsor Profile

Basic Information

Name of business:

Address:

Phone Number:

Website:

Main contact name:

Main contact email:

Main contact cell phone:

Sponsorship Category: Primary Sponsor ($3,000+) Program Sponsor ($1,000+)

Major Donor ($500+) Media Partner ($10,000+ in-kind) Media Sponsor ($1,000+ in-kind) Cultural Partner

I would like to be acknowledged on your website and publicity materials as agreed.Please email a logo and description of your business to [email protected]. Also, please provide the nameof the individual or business, as you would l ike the acknowledgement to read:

I would prefer my donation to remain anonymous

Signature: Date:


DISI Meeting May 23, 2013 Agenda Packet

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