DHF – Progress Report 2010

Diabetes Hands Foundation | Annual Report | May 1, 2009 to April 30, 2010

Annual Report

May 2009 to April 2010

2 P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 | [email protected] | www.diabeteshandsfoundation.org

Annual Report | May 1, 2009 to April 30, 2010

Letter from the President

The fiscal year that ended April 30, 2010 marked our first year after

Diabetes Hands Foundation received its 501(c)(3) determination from the US

Internal Revenue Service (in September 2009). This important milestone

made us eligible for government and private grants that were not available

to us until then. Additionally, all donations to Diabetes Hands Foundation

became tax deductible retroactively to the date of our incorporation in

March 2008.

In August 2009, EsTuDiabetes turned 2 years old, with more than 4,000

members. In March 2010, TuDiabetes turned 3 years old and had reached

14,000 registered members. In both communities nearly 40% of the visitors

(registered or not) kept coming back on a regular basis.

In time for World Diabetes Day 2009, we launched our Making Sense of

Diabetes video. This video came as a result of our first video-based

awareness initiative. We asked members to share with the community on

video the story of with their life with diabetes through one of the five senses.

This project was sponsored by Boehringer Ingelheim Pharmaceuticals, Inc.

On World Diabetes Day 2009, we launched the Big Blue Test, one of our

most successful awareness program to date. As a result, if you searched for

“Big Blue Test” on Google you get almost 200,000 results. On the Big Blue Test,

we invite people with diabetes to test their blood sugar, exercise for 14

minutes, test again and share the experience.

In early 2010, we launched the Diabetes Advocates program, aimed at

pooling the resources of individuals and groups dedicated to diabetes

advocacy. We developed promotional printed and online materials to



Manny Hernandez

President

inform people at diabetes conferences in 2010 about the blogs, online

communities and newsletters developed by the nearly 30 members that

joined the program in its first year.

By the April 2010, we were ready to launch the TuAnalyze application on

TuDiabetes. This application resulted from a collaboration with Harvard

Medical School’s Children’s Hospital Boston. The application lets TuDiabetes

members track, share and compare their diabetes data with others. Data

shared also helps nonprofit research studies conducted by Harvard Medical

School to better understand how social networks can be used to improve the

health of those who participate in them.

Also by May 2010, we were nearing the launch of HealthSeeker, the first

Facebook game aimed at helping players develop healthy lifestyle habits

with the support of their network of friends. We developed this game in

collaboration with Joslin Diabetes Center and was also made possible thanks

to the financial support of Boehringer Ingelheim Pharmaceuticals, Inc.

Last, during this year we produced the No-Sugar Added Poetry book,

sponsored by Roche Diagnostics. The book is the first offline initiative of the

foundation and is available starting the summer of 2010.

Diabetes Hands Foundation has continued to get significant media

coverage, through articles on The Indianapolis Star, Examiner.com, The

Huntsville Times and Mashable.com. Our work was also featured on the

Social by Social book.

Throughout the fiscal year, we diversified our funding sources by

conducting two online fundraising campaigns (one in September 2009 and

one in December 2009), securing nonprofit contracts (as in the case of our

collaboration with Children’s Hospital Boston), developing new sponsorship

relationships for our programs and including limited ads on our communities

and newsletters.



About the Diabetes Hands Foundation

The Diabetes Hands Foundation (DHF) is a 501(c)(3) nonprofit that connects

people touched by diabetes and raises diabetes awareness.

Through its online communities (TuDiabetes.org in English, EsTuDiabetes.org in Spanish) and its other social media channels, DHF offers support and information to more than 200,000 people every month. Both communities offer a culturally sensitive experience to their members (people with diabetes as well as their loved ones), helping them connect with others they can relate with. Our members can message each other or participate in discussions with the rest of the community. They can share videos, photos and blog about their lives with diabetes. Members can start their own groups or join existing interest groups. On TuDiabetes, members can track, share and compare their diabetes data, using the TuAnalyze application, developed in collaboration with Children's Hospital Boston. Since 2008, DHF has developed pioneering diabetes awareness programs that involve the participation of community members on the generation of diabetes awareness materials. Each program revolves around a specific theme and works as an interactive conduit that connects individuals through self-expression and creativity. As a result, the community participates in the generation of useful and authentic content, which in turn, strengthens the community through the participation and empowerment of its members. Word In Your Hand™: a word that describes how you feel about diabetes. Drawing Diabetes and Diabetes Supplies Art: capturing life with diabetes through creative expression. No-Sugar Added Poetry: a diabetes poetry contest, turned into a collection of 39 poems written by members of TuDiabetes.org. Making Sense of Diabetes: video contest and compilation capturing life with diabetes through one of the 5 senses. The Big Blue Test: one of our most popular initiatives to date, asking people to test their blood sugar, exercise 14 minutes, test again, share the experience.



Some of our Awareness Programs Word In Your Hand: this project started with a post by a TuDiabetes member who posted a photo showing his hand with the word “Courage” written on it: that is how he felt about diabetes. We invited members of the community to contribute the photos of the words on their hands. As a result, we produced a compilation video in time for World Diabetes Day 2007 showcasing the best submissions. In August 2009, we produced two new Word In Your Hand videos. No-Sugar Added Poetry: this is an innovative, educational and moving program through which we encourage participants to share through poetry how diabetes

has affected their lives. We worked throughout the year to produce a book, which will become available in the summer of 2010. This can be a great resource for people who are newly diagnosed as well as people who have had diabetes for some time, diabetes educators and patients alike, or simply if you want to give a gift to someone to help them understand life with diabetes.

Making Sense of Diabetes: members of TuDiabetes shared their take on life with diabetes through one of the five senses. Each week of October 2009 was dedicated to a different sense, with the three best videos getting awarded prizes. In time for November 14, 2009, we produced a compilation video sharing life with diabetes through the five senses through the submissions we received. You can watch the video at MakingSenseofDiabetes.org. The Big Blue Test: what started as a way to celebrate reaching 14,000 members between our two communities (in July 14, 2009), when we tested our blood sugar at the same time, turned into an opportunity for a new and engaging diabetes

awareness program. November 14, 2009 we held the first Big Blue Test, inviting participants from all diabetes online communities to test their blood sugar, exercise for 14 minutes, test again and share their experience. We plan on expanding the program and turning it into an annual opportunity to remind ourselves of the importance of exercise for diabetes management.

Our Va lues Community Support

We foster a positive

environment where our

members support and help

each other

Health and Well-Being

We actively promote positive

and proactive actions to stay

healthy while having

diabetes.

Communication and

Information

We encourage the

exchange of information and

storytelling about diabetes.

Diversity and Respect

We value diverse points of

view. All people touched by

diabetes are welcome.

Creative Expression

We see creativity as a

catalyst for emotional

healing and raising diabetes

awareness.

Transparency

We embrace openness and

authenticity, as long as it

doesn’t conflict with the

other values.



Contributions, Gifts, Grants (%)

Program Service Revenue (%)

DHF financials

TuDiabetes, EsTuDiabetes, TuAnalize

HealthSeeker

No-Sugar Added Poetry

Other Awareness Programs

Management & Admin. Expenses

Fundrasing Expenses

44%

56%

Revenue In Percent

11% 31%

21%

16%

7%

14%

Expenses In Percent



DHF financials Assets (as of April 30, 2010)

Liabilities (as of April 30, 2010)

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

$90,000

FY 2008-2009 FY 2009-2010

Other Assets (AR, inventory, furniture, equipment)

Current Assets (cash, savings)

$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

$16,000

FY 2008-2009 FY 2009-2010

Current Liabilities



Officers,

Directors & Advisors

Officers

Manuel Hernandez – Chairman of the Board

Henkel Garcia - Treasurer

Andreina Davila – Secretary

Directors

Manuel Hernandez – Chairman of the Board

Henkel Garcia – Treasurer - Director

Andreina Davila – Secretary - Director

Luis Emiro Garcia – Director

Cesar Castro - Director

Advisors

Priscilla Call Essert

Kelly Close

David Edelman

Kerri Morrone Sparling

Maria Luisa O’Connell

Jody Ranck

Sean Ross



Learn more about the Diabetes Hands Foundation at:

www.diabeteshandsfoundation.org

Join our online communities:

www.TuDiabetes.org (in English)

www.EsTuDiabetes.org (en Español)

Follow us on Twitter:

@DiabetesHF

@TuDiabetes

@EsTuDiabetes

@D_Advocates

Become a fan of our Facebook page:

www.Facebook.com/DiabetesHF

Subscribe to our YouTube Channel:

www.YouTube.com/DiabetesHands

More information…

DHF – Progress Report 2010

Business

diabetes data

diabetes conferences

diabetes hands foundation

diabetes advocates program

world diabetes day

joslin diabetes center

registered members

tudiabetes members track