MAYOR’S ALLIANCE FOR NYC’S ANIMALS Progress Report 2010 1
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MAYOR’S ALLIANCE FOR NYC’S ANIMALS
Progress Report 2010
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� What is the Mayor’s Alliance? � A coalition of animal shelters and rescue groups, with a common
voice, working with NYC government and Animal Care & Control of NYC
� What does the Mayor’s Alliance do? � Functions as a liaison between the NYC government, Animal Care &
Control of NYC and local animal shelters and rescue groups
� Acts as a liaison between Maddie’s Fund and the groups
� Acts as a resource for local animal shelters and rescue groups
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� Goal � Powered by Maddie’s Fund with the support of the ASPCA, to
establish New York City as a no-kill community by 2015.
� Mission � Work with the City of New York toward the day when no New
York City dog or cat of reasonable health and temperament is killed merely because they do not have a home.
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� Eliminate the killing of healthy and treatable cats and dogs at Animal Control & Care of NYC.
� Achieve through Four Core Objectives of Ten-Year Strategic Plan: � Increase Adoptions
� Decrease Animal Homelessness � Raise Awareness
� Strengthen Resources
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Increase adoptions
• Increase number/type of adoption venues • Offer convenient and innovative access to homeless animals
• Increase the number of spay/neutered owned cats & dogs and free-roaming cats
• Strengthen pet retention in homes via information and education
• Improve the likelihood of reuniting lost pets
Decrease homelessness
• Educate consumers on issues of homeless animals
• Expand awareness of animal shelters & rescue groups
Raise awareness
• Strengthen efficiency and effectiveness of shelter and rescue group operations
Strengthen resources
TEN-YEAR STRATEGIC PLAN:�Four Core Objectives
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ACHIEVEMENTS �IN 2010, REDUCED EUTHANASIA AT AC&C BY 63% SINCE 2003 (20,099 FEWER DEATHS). REDUCED EUTHANASIA BY 15% SINCE 2009 TO 32.5% OF INTAKE COMPARED TO 68% IN 2003. TOTAL LIVES SAVED AT AC&C FROM 2003 TO 2010 = 136,587 DOGS AND CATS.
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ACHIEVEMENTS �EUTHANASIA SEGMENTED BY DOGS AND CATS.
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ACHIEVEMENTS �IN 2010 AC&C INTAKE DECLINED TO BELOW 41,000 FOR THE FIRST TIME IN HISTORY�INTAKE REDUCED BY 14.5% SINCE 2009, LARGEST REDUCTION WAS CATS AT 17.6%
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ACHIEVEMENTS �TOTAL INTAKE FOR AC&C AND RESCUE GROUPS PARTICIPATING IN MADDIE’S® PET RESCUE PROJECT FELL BELOW 50,000 FOR THE FIRST TIME IN HISTORY. WHILE INTAKE REMAINED RELATIVELY CONSISTENT IN THE FIRST FIVE YEARS AC&C & MADDIE’S PET PARTNERS INTAKES DECREASED SIGNIFICANTLY IN 2010, BY 5,897 COMPARED TO 2009.�
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ACHIEVEMENTS BY OBJECTIVE
� Objective #1 - Increase Adoptions � Animal Care & Control of NYC Transfer Initiative Grant � Strengthen Communication: AC&C of NYC and Alliance
Participating Organizations � Wheels of Hope Transport Program � Pets to the People - Mobile Adoptions � Special Adoption Events � LXNY TV Weekly Adoption Segment Initiative � Consistent Adoption Locations � Foster Care Network � Picasso Veterinary Fund � Holding, Boarding, Medical
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ACHIEVEMENTS �196,860* DOGS AND CATS LIVES WERE SAVED SINCE 2005 BETWEEN AC&C AND MADDIE’S®�
PET PARTNERS. ADOPTIONS REACHED A PEAK IN 2009 AND DECLINED IN 2010 BY 2,198�AS A RESULT OF INTAKE DECLINE OF 5,938 IN 2010.
Lives saved = adoptions, transfers to organizations (not MPPs), and return to owners to insure no duplications
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ACHIEVEMENTS �TRANSFERS FROM AC&C TO SHELTERS AND RESCUE GROUPS HAVE ALMOST TRIPLED FROM 5,519 IN 2003 TO 15,493 IN 2010. TRANSFERS DECLINED IN 2010 BY 2,148, WHILE INTAKE DECLINED BY 6,043 SINCE 2009. �TOTAL LIVE RELEASE* OF COMMUNITY PROJECT (AC&C AND MADDIE’S® PET PARTNERS) REACHED OVER 73% COMPARED TO 68% IN 2009 AND 33% IN 2003. CLOSE TO 3 OUT OF 4 LIVES WERE SAVED COMPARED TO 1 OUT OF 3 IN 2003 .�
* Live Release is total Lives saved as a percentage of total intake
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INCREASE ADOPTIONS:�AC&C Transfer Initiative Grant
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INCREASE ADOPTIONS:�
Strengthen Communication: AC&C to APOs�First Alerts - Dogs
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INCREASE ADOPTIONS:�
Strengthen Communication: AC&C to APOs�First Alerts - Cats
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INCREASE ADOPTIONS:�
Strengthen Communication: AC&C to APOs�Breed Alerts – Dogs/Cats
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INCREASE ADOPTIONS:�
Strengthen Communication: AC&C to APOs�New Hope Special Pleas - Dogs
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INCREASE ADOPTIONS:�
Strengthen Communication: AC&C to APOs�New Hope Special Pleas - Cats
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� Effective program in reducing and sustaining low euthanasia rates
� Van fleet has traveled over 1.3M miles saving thousands of lives
� Transported over 8,300 animals in 2010
INCREASE ADOPTIONS:�Wheels of Hope Transport Program
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INCREASE ADOPTIONS:�Pets to the People - Mobile Adoptions
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INCREASE ADOPTIONS:�Special Adoption Events
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INCREASE ADOPTIONS:�New York Live TV Initiative
� Weekly adoption segment – “New York Live Pet Project”
� Weekly adoption segment to promote different shelters/rescue g groups and their adoptable dogs
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INCREASE ADOPTIONS:�Consistent Adoption Locations
� Leverage Petco and Petsmart locations
� Consistent locations and times for adoption centers
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INCREASE ADOPTIONS: Foster Care Network F
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INCREASE ADOPTIONS:�Picasso Veterinary Fund
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INCREASE ADOPTIONS:�Holding, Boarding, Medical
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ACHIEVEMENTS BY OBJECTVE
� Objective #2 - Decrease Homelessness � Maddie’s Spay/Neuter Project in NYC � Mayor’s Alliance Spay/Neuter Clinics with ASPCA and AC&C � Free and Low-Cost Microchipping Clinics � Dog Licensing � Foster Care Network � Helping Pets and People in Crisis Program � NYC Feral Cat Initiative
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DECREASE HOMELESSNESS:�Free & Low-Cost Spay/Neuter
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DECREASE HOMELESSNESS:�Free and Low-Cost Microchipping Clinics
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DECREASE HOMELESSNESS:�Dog Licensing
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DECREASE HOMELESSNESS:�Helping Pets and People in Crisis Program
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DECREASE HOMELESSNESS:�NYC Feral Cat Initiative
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ACHIEVEMENTS BY OBJECTIVE
� Objective #3 - Raise Awareness � Public Relations/Marketing
� New York Stock Exchange Closing Bell � Mayor’s Alliance Special Events � Online Marketing and Social Media
� Mayor’s Alliance Newsletter � PSA / Advertising
� Maddie’s Fund/HSUS/Ad Council Shelter Pet Project
� Mayor’s Alliance Vacancy Ad Campaign � Mayor’s Alliance Spay/Neuter & Adoption PSAs
� AC&C Best Friend Forever Ad Campaign � AC&C Billboard Advertising
� AC&C Victims of Circumstance Ad Campaign
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RAISE AWARENESS:�New York Stock Exchange Closing Bell
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RAISE AWARENESS: Public Relations/Marketing Special Events
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RAISE AWARENESS: Public Relations/Marketing Mets with Mayor’s Alliance and Humane Society of New York
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RAISE AWARENESS:�Public Relations/Marketing Adopt-Me Vests
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RAISE AWARENESS:�Public Relations/Marketing Online Adoptions
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RAISE AWARENESS:�Public Relations/Marketing Social Media
YouTube
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RAISE AWARENESS:�Public Relations/Marketing Mayor’s Alliance Newsletter
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RAISE AWARENESS:�PSA/Advertising Maddie’s Fund/HSUS/Ad Council Shelter Pet Project
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RAISE AWARENESS:�PSA/Advertising Mayor’s Alliance Vacancy Ad Campaign
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RAISE AWARENESS:�PSA/Advertising Mayor’s Alliance Pet Adoption PSAs
http://www.youtube.com/manyca#p/f/9/DkL0t_A3vAQ
http://www.youtube.com/manyca#p/u/45/68OgTDg2EqA 43
RAISE AWARENESS:�PSA/Advertising Mayor’s Alliance Pet Adoption PSAs
http://www.youtube.com/manyca#p/u/44/9tZag2WIv1Q http://www.youtube.com/manyca#p/u/47/GMKPS1X09qY
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RAISE AWARENESS:�PSA/Advertising Mayor’s Alliance Spay/Neuter PSAs
http://www.youtube.com/manyca#p/f/12/mDymNgsMjAI http://www.youtube.com/manyca#p/u/35/73cLtDv-Wwg
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RAISE AWARENESS:�PSA/Advertising Mayor’s Alliance Spay/Neuter PSAs
http://www.youtube.com/manyca#p/u/36/HhW52Emz8ck 46
RAISE AWARENESS:�PSA/Advertising AC&C Best Friend Forever Ad Campaign
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RAISE AWARENESS:�PSA/Advertising AC&C Billboard Advertising
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RAISE AWARENESS:�PSA/Advertising AC&C Victims of Circumstances Campaign Created by
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ACHIEVEMENTS BY OBJECTIVE
� Objective #4 - Strengthen Resources � Capacity Building Grants � Alliance Participating Organizations Strength Training Sessions � Strengthen Communication: AC&C to APOs � AC&C Transfer Initiative � Holding, Boarding, Medical � Wheels of Hope Transport Program � Picasso Veterinary Fund
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STRENGTHEN RESOURCES:�Capacity Building Grant Develop Storefront Adoption Center
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STRENGTHEN RESOURCES:�Capacity Building Grant Create Isolation Unit
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STRENGTHEN RESOURCES:�APO Strength Training Sessions
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STRENGTHEN RESOURCES:�APO Strength Training Sessions
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RELATIONSHIP WITH MAYOR’S OFFICE
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RELATIONSHIP WITH AC&C and ASPCA
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