- 1. Development An Introduction Shane D. Hudson
2. OVERVIEW 3. Whats It Called?
4. Question?
- Have you ever been approached by an arts organization to make a
donation?
5. Development for the Arts
- Many organizations adding positions
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- Potentially higher salary
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- Potentially unrealistic expectations
- 40% - 60% of operating budget
6. Marketing and Development 7. Marketing and PR
- Pay attention to your message and your reputation/brand
- Communicate your goals internally as well as externally
- Focus on the why not the what
- Enlist the media in your efforts
8. Where Does The $ Come From? 9. INDIVIDUALS
10. CORPORATIONS
11. FOUNDATIONS
12. GOVERNMENT
13. Ongoing Support
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- Annual (or more frequent) appeals to a core group of
constituents.
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- Such funds are usually unrestricted (available for any
use)
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- May represent a large percentage of your annual income.
14. Realign The Annual Fund
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- Annual Giving at the low end
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- Planned Giving (Bequests)
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- Gifts build on one another
15. Ongoing Support
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- A grant-giving organization such as a foundation may provide
restricted funding for a particular project or program
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- Or, unrestricted funding to help cover the overhead costs of
running the organization
16. Ongoing Support
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- Many large nonprofits, particularly higher education
institutions and healthcare organizations build up large endowment
funds
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- These fund produce interest that is used to support the
organization.
17. Episodic Funding
- Foundation or Corporate grants
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- These funds may be restricted to one purpose or devoted to
unrestricted use by the nonprofit.
18. The Capital Campaign
- A capital campaign is a multi-year fundraising campaign with a
particular goal such as:
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- Raising funds for a particular project, such as cancer
research
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- Increasing a particular asset such as an endowment
19. Planned Giving
- Most nonprofits now have planned giving programs which enable a
donor to confer a gift at the time of his/her death
- Or to give a large gift immediately while receiving income
during the donor's life.
20. TRENDS 21. How Is It Given?
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- 88% From All Individuals (living, bequests, family
foundations)
22. Trends Nonprofits
- Indispensable role addressing social issues
- 5% of Gross Domestic Product
- Giving Exceeds $300 Billion Annually
23. Trends In NC
- 400,000 Jobs (10% of workforce)
- Most Are Small (Only 20% w/budgets of $100,000+)
24. Where Is It Going?
- 8% to Public-Society Benefit
- 2% to Environment/Animals
25. 26. 27. 28.
- The Association of FundraisingProfessionals (AFP) reported a 10
to20 percent drop in charitable donations.
- Some studies put the figure higher at30 percent since the start
of theeconomic recession.
29. Impact of the Recession
- Overworked, Underpaid, Underappreciated
- Expected to do More with Less
- Greater Pressure to Raise More $
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- Be more effective, efficient, transparent, accountable
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- Show and measure results/impact
30. Priorities for Arts
31. DONOR RIGHTS 32. Donor Bill of Rights
- "Philanthropy is based on voluntary action for the common good.
It is a tradition of giving and sharing that is primary to the
quality of life. To assure that philanthropy merits the respect and
trust of the general public, and that donors and prospective donors
can have full confidence in the not-for-profit organizations and
causes that they are asked to support, we declare that all donors
have these rights:
33. Donor Bill of Rights
- I. To be informed of the organization's mission, of the way the
organization intends to use donated resources, and of its capacity
to use donations effectively for their intended purposes.
34. Donor Bill of Rights
- II. To be informed of the identity of those serving on the
organization's governing board, and to expect the board to exercise
prudent judgment in its stewardship responsibilities.
35. Donor Bill of Rights
- III. To have access to the organization's most recent financial
statements.
36. Donor Bill of Rights
- IV. To be assured their gifts will be used for the purposes for
which they were given.
37. Donor Bill of Rights
- V. To receive appropriate acknowledgment and recognition.
38. Donor Bill of Rights
- VI. To be assured that information about their donation is
handled with respect and with confidentiality to the extent
provided by law.
39. Donor Bill of Rights
- VII. To expect that all relationships with individuals
representing organizations of interest to the donor will be
professional in nature.
40. Donor Bill of Rights
- VIII. To be informed whether those seeking donations are
volunteers, employees of the organization or hired solicitors.
41. Donor Bill of Rights
- IX. To have the opportunity for their names to be deleted from
mailing lists that an organization may intend to share.
42. Donor Bill of Rights
- X. To feel free to ask questions when making a donation and to
receive prompt, truthful and forthright answers.
43. MAKE YOUR CASE FOR SUPPORT 44. Case Statement
- 1. Identify the important problems or needsthat the
organization intends to addresswith the help of the
contributions
- 2. Demonstrate the organizations ability toaddress these
needs.
- 3. Match the proposed areas oforganizational activity with the
fundersown philanthropic interests.
45. Case Statements
- Describe the organizations mission in terms of human and social
issues
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- Staff, budget and other needs to carry out your plan
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- Who will ultimately benefit
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- Case for support Why should someone support you
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- Stresses strengthen emphasize the positive
46. Case Statements
- What is distinctive about your organization?
- What is your primary reason for being?
- What are your core values?
47. Writing for Fundraising
- In describing your work, be clear, not clever.
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- We produce the Edible Arts Festival of Food and Art each
June
48. Making Things Happen
- ______ was created because
- ______ exists now because
- ______ will flourish in the future because
49. Think Like The Funder
- On Grant Applications, answer the questions asked All
parts!
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- Describe yourboard of directorsand theirkey responsibilities .
Describe yourrotation policyand how new members arerecruited and
trained.
50. Dont Be Glib
- Dont make meaningless Statements or assumptions
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- As everyone knows, there are many types of art.
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- Like all non-profits organizations we want to do more but
require funding to add programs.
51. Use Achievements
- Describe your current status in terms of achievements.
52. Write Smart
- Remember that writing alone wont get the funding you and your
organization will.
53. THE PLAN 54. Fundraising Plan
- Organizational Profile and Audit
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- Mission, Vision, and Values
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- Current fundraising activities
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- Board and staff resources?
55. Fundraising Plan
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- Establish need levels for programs
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- Giving potential of current donor base
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- Potential for attracting new donors
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- Capabilities for carrying out plan
56. Fundraising Plan
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- Establish overall and specific objectives
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- Update or write Case for Support
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- Design campaign strategies per program needs
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- People training system and support staff
57. Fundraising Plan
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- Individual giving programs
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- Special events (galas, benefits, auctions)
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- Foundation giving programs
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- Grants Federal, state, local
58. Fundraising Plan
- Processing and Evaluation
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- Adjust objectives and strategies as needed
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- Assess outcomes and adjust as required
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- Adjust data gathering system
59. Next Class
- In depth types of funders
- Specifics about individual giving