Develop your integrated campaign strategy
Feb 15, 2016
Develop your integrated campaign strategy. Identify sponsorship opportunities. Develop show-specific marketing collateral. Host event and solicit presenters. Secure media opportunities. Maintain visibility on social media. Secure onsite media and analyst briefings. - PowerPoint PPT Presentation
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Transcript
Develop your
integrated
campaign
strategy
Secure media
opportunities
Host event and
solicit
presenters
Identify
sponsorship
opportunities
Develop show-
specific
marketing
collateral
Maintain
visibility on
social media
Secure onsite
media and
analyst briefings
Publish relevant
content on your
blog
Send direct
marketing to
attendees
Brief the sales
reps on
messagingDistribute
follow up
emails to
attendees
Present a high
level
PowerPoint
Conduct client
goodwill
meetings
Leverage your
social media
channels
Distribute
conference
press release
Meet with
media, analysts
and influencers
Follow up with
all “A” and “B”
leads
Build lead
nurturing
campaigns for
“C” leads
Host a webinar
with key show
takeaways
Republish
tradeshow talks
on website
Send out
whitepaper to
attendees
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