Destination Development & Social Media

DESTINATION DEVELOPMENT & SOCIAL MEDIA

WE ARE SOCIAL

BARBARA MARCOTULLI – Consultant I Trainer I Speaker I Blogger

TOURISM FACTS AND TRENDS

RADICAL CHANGE OF TOURISM PARADIGMS

LOW COST FLIGHTS

WEB ACCESS

SOCIAL MEDIA

HAVE RADICALLY CHANGED THE

TOURISM OUTLOOK

ANYONE CAN TRAVEL INDEPENDENTLY

ATTRACTIONS BASED I TRAVEL INDUSTRY IN CHARGE

EXPERIENCED BASED I CONSUMER IN CHARGE

IMPRESS EXPLORE LIVE MEMORY

Prospect client is “captured” by the signals that suggest an «experience»

Client start “exploring” all the possibilities that might be «experienced»

Client lives the «experience» and make the most out of it

Client remember the «experience» and wish to share it with its own network

«A mental journey that leaves the customer with memories of having performed something special, having learned something or just having fun»

THE CUSTOMER EXPERIENCE

TOO OFTEN, ATTENTION IS JUST ON THIS PHASE!

THE CUSTOMER EXPERIENCE

WHAT IS THE FUTURE OF TRAVEL?

1. ALWAYS CONNECTED

35% OF GLOBAL TRAVEL MARKET IS GENERATED ONLINE

ONLINE BOOKING VIA MOBILE IN EU

2013 11% 2015 20%

BUT MOBILE IS NOT ONLY ABOUT BOOKING …

2. EXTREMELY CUSTOMIZED

FLIGHT ACCOMODATION ‘90

FLIGHT ACCOMODATION ‘00

FLIGHT ACCOMODATION IN TRIP TODAY

«IN TRIP» LISTEN TO NEEDS ANTICIPATE THEM DESIGN SERVICES AS ITERATIVE ADOPT «LOCALNESS» AS A CULTURE

TO ENABLE SUSTAINABILITY

3. SUSTAINABLE

SHARED

4. IN TOUCH WITH LOCALS

WHAT PERSPECTIVE FOR THE

EIFEL REGION?

THE EIFEL REGION

LANDSCAPE CULTURE & SPIRITUALITY FOOD TRADITIONS

ADDED VALUE 1. PROXIMITY

ADDED VALUE 2. OFF THE BEATEN TRACK

ADDED VALUE 3. LOCALS

BEST PRACTICE SLOW TOURISM TIME I EFFICIENCY I QUALITY RELATIONSHIP I DISINTERMEDIATION

SLOW TOURISM FROM THE TOURIST PERSPECTIVE SUPPORT THE LOCAL COMMUNITIES TAKE TIME AND LET THE JOURNEY UNFOLD RESPECT THE NATURAL ENVIRONMENT CHOOSE AN HEALTHY AND ACTIVE STYLE

SLOW TOURISM FROM THE LOCALS PERSPECTIVE EMPOWERMENT OF RESIDENTS ONE-TO-ONE RELATIONSHIP WITH TRAVELERS DISINTERMEDIATION NEW JOB OPPORTUNITIES

“The future of tourism? Start off the residents, their quality of life, the ability to be happy, from their care to the land they inhabit. Tourists will come as a result”.

Carlo Petrini Slow Food - Founder

LOCAL COMMUNITY EDUCATION PEER–TO–PEER TRAINING PRODUCTS & SERVICES DESIGN SLOW TOURISM NETWORKS PARTNERSHIP

SOCIAL MEDIA HOW CAN THEY CHANGE THE OUTLOOK OF YOUR DESTINATION

PEOPLE LOVE TO SHARE EXPERIENCES

WHAT’S MORE SOCIAL THAN FOOD

…AND TRAVEL?

IN THE ANCIENT TIME…

…AS WELL AS NOWDAYS

PEOPLE LOVE TO SHARE WHAT THEY EAT WHERE THEY GO WITH WHOM THEY ARE WHO MADE IT POSSIBLE HOW ENJOYABLE IT IS

150 MILLION CUSTOMER REVIEWS 3,7 MILLION OF DIFFERENT BUSINESSES 2,2 MILLIONS RESTAURANT

#FOODPORN IS THE MOST USED HASHTAG

INTERIORS, FOOD AND TRAVEL ARE MAJOR TOPICS

WHY USING SOCIAL MEDIA? TWO-WAY CONVERSATION TOOLS VALUABLE INSIGHT ON PROSPECTS ENABLE RELATIONSHIP WITH INFLUENCER EHNANCE PEER-TO-PEER INFLUENCE AMONG CUSTOMERS UP-SELLING & CROSS-SELLING OPPORTUNITIES MULTIPLE CONTACT POINTS WITH YOUR BUSINESS MEASURABLE ROI – RETURN ON INVESTMENT PLAN STRATEGICALLY, GET RESULTS!

BEFORE NEWSPAPERS MAGAZINES FLYERS & BROCHURES PRESS RELEASES EVENTS & TRADE SHOWS EXPENSIVE GENERALIST NO COMMUNITY NO CONVERSATIONS NO MEASURABLE ROI

AFTER SOCIAL MEDIA DIGITAL MEDIA STORYTELLING CROWD GENERATED CONTENT ACTIVE PARTICIPATION ENGAGEMENT FIDELIZATION TRUST CONVERSION MEASURABLE ROI

GIVE TRAVELLERS WHAT THEY WANT. MAKE THEM KNOW WHAT THEY WANT. TALK TO THEM. WHERE THEY ARE.

IT MAY NOT BE A PHISICAL PLACE.