How Destination BC used UGC Beyond Social Media

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How Destination BC Uses UGC to Create Unique Visitor Experiences

Amrita Chandra Head of Marketing

CrowdRiff

@amritachandra

Ryan Leung UX Specialist

Destination BC

@Ryan_C_Leung

Julia Crawford Social Media Specialist

Destination BC

@julescrawf

Housekeeping

goals?

How does social media fit in with Destination British Columbia’s overall

#ExploreBC

What helped make this hashtag such a success?

BCExplorerHow did the idea for

come about?

user experienceHow did you go about designing the

surprises?What were your biggest challenges or

photos?How do you choose your

Q&A@amritachandra @julescrawf @Ryan_C_Leung

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