www.tdisdi.com @sditdierdi | #SDIDema2011 Facebook / Twitter & Your Dive Center Making Social Networks Work for You Jennifer Shaheen TechnologyTherapy.com TechTherapyToGo.com/Scuba
www.tdisdi.com @sditdierdi | #SDIDema2011
Facebook / Twitter & Your Dive Center
Making Social Networks Work for You
Jennifer Shaheen
TechnologyTherapy.com
TechTherapyToGo.com/Scuba
www.tdisdi.com @sditdierdi | #SDIDema2011
Who Am I & Why Am I Qualified
Jennifer Shaheen –President & Technology Therapist ®
Technology Therapy Group has been
around since 1997 and we are a full
service web design, development and
marketing firm.
Specialize in online marketing for
small to mid size businesses.
www.tdisdi.com @sditdierdi | #SDIDema2011
The Social Sphere
What’s Going On – The Research
www.tdisdi.com @sditdierdi | #SDIDema2011
SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
www.tdisdi.com @sditdierdi | #SDIDema2011
SOURCE: EMARKETER, FEBRUARY 2011
www.tdisdi.com @sditdierdi | #SDIDema2011
SOURCE: EMARKETER, MAY 2010
www.tdisdi.com @sditdierdi | #SDIDema2011
SOURCE: AMERICAN EXPRESS, SEPTEMBER 2010
www.tdisdi.com @sditdierdi | #SDIDema2011
Before We Go Online.
Let’s Discuss Getting Social
Face to Face
www.tdisdi.com @sditdierdi | #SDIDema2011
How Do You Connect Offline?
• What do you do now to better understand
your customers?
• How is your word of
mouth?
• How do you handle
reviews and feedback?
www.tdisdi.com @sditdierdi | #SDIDema2011
The Key to
Successful Social Media is:
• Knowing who your customer is
• What they want to talk about
• What got them into diving
• What keeps them diving
• What their concerns are
www.tdisdi.com @sditdierdi | #SDIDema2011
Social Media Etiquette
Every social outlet has rules of engagement:
1. When using social networks be personable and
don’t spam!
2. Learn what acceptable best practices are on the
tool you use.
3. Monitor your brand.
4. Thank people who take the time to talk
about you
www.tdisdi.com @sditdierdi | #SDIDema2011
www.tdisdi.com @sditdierdi | #SDIDema2011
www.tdisdi.com @sditdierdi | #SDIDema2011
Logged Out
Logged In
www.tdisdi.com @sditdierdi | #SDIDema2011
Facebook Insights
www.tdisdi.com @sditdierdi | #SDIDema2011
Facebook Page Tips
• Post daily
• Use Facebook tools like questions
• Create daily themes
• Review Facebook insights and sharing for
data feedback
www.tdisdi.com @sditdierdi | #SDIDema2011
Facebook Facts
• 2011 July
• Facebook reaches over 750 million active
users
www.tdisdi.com @sditdierdi | #SDIDema2011
Facebook Ads
www.tdisdi.com @sditdierdi | #SDIDema2011
Facebook Insights
www.tdisdi.com @sditdierdi | #SDIDema2011
www.tdisdi.com @sditdierdi | #SDIDema2011
www.tdisdi.com @sditdierdi | #SDIDema2011
www.tdisdi.com @sditdierdi | #SDIDema2011
www.tdisdi.com @sditdierdi | #SDIDema2011
www.tdisdi.com @sditdierdi | #SDIDema2011
Tracking Your Success
www.tdisdi.com @sditdierdi | #SDIDema2011
Twitter Tips• Use Twitter apps to stay organized
• Reply to all mentions
www.tdisdi.com @sditdierdi | #SDIDema2011
Twitter Tips
• Use Twitter apps to stay organized
• Reply to all mentions
www.tdisdi.com @sditdierdi | #SDIDema2011
Twitter Tips
• Plan out your tweets around services you
are trying to promote along with
information that makes you an expert.
• Create lists and add those you want to
build stronger relationships with to those
lists.
• Build relationships with other influencers
on Twitter in your local area and promote
each other.
www.tdisdi.com @sditdierdi | #SDIDema2011
Social Mention –
socialmention.com
www.tdisdi.com @sditdierdi | #SDIDema2011
www.tdisdi.com @sditdierdi | #SDIDema2011
Need Specific Attention for Your Business?
Schedule a Private Therapy Session
888-874-7400
Websites:
TechnologyTherapy.com
TechTherapy.tv
Connect:
Twitter.com/techtherapist
linkedin.com/in/thetechnologytherapist
facebook.com/technologyTherapy