Jenn Mathews SEOGoddess Facebook vs. Twitter Advertising
Jenn Mathews SEOGoddess
Facebook vs. Twitter Advertising
Who am I?
Twitter.com/SEOGoddess
Facebook.com/theSEOGoddess
SEOGoddess.me
What Is UsedCars.com?
SEO drives the majority of the trafficSocial assists SEO
Why Social Media?
Advertising on Facebook and Twitter
Get to know the existing communityUnderstand the audienceGrow followingTest responses/reactions
Facebook Advertising
External URLFacebook Page (increase ‘Like’s)Applications (Page Add-ons, Games, etc)EventsSponsored Posts
Promoted Status Updates
Seasonal Advertisement
December
January
Posted specific cars with pricing
Posted price specific pages
January - cont
Page ‘Like’sTargeted: ◦Friends of people that ‘Like’ the page◦People in the U.S. only◦People over 28
The site?
Traffic from Social went up in January
Twitter Advertising
Promoted AccountPromoted TrendPromoted Tweets
September
Promoted AccountTargeting:◦Competition
October
Promoted AccountTargeting:◦Competition (more)◦Related Interests
October
Tweets in Profile
Trade in QuoteVehicles Priced Under
The Site?
Traffic from Social went up in October, but not in September
What did we learn?
Thank You!
Twitter.com/UsedCarsdotcom
Facebook.com/UsedCarsdotcom
UsedCars.com