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Geek Powered Studios
What is Behave2016?2
• Behavioral Marketing conference, put on by NY agency Bounce Exchange
• Analyzing user behavior to better understand your audience and shape how they interact with your brand.
Building a culture of TestingTesting is not a top down approach, it should be built into the core of our
company.
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Ideas? Talk to your manager!
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State of the CRO Industry
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Why CRO?
“In the digital marketing funnel, between traditional
SEO/PPC and the conversion, exists UX.”
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To change background: Open “Format” tab then click “Background” then select “Image Fill” from drop down menu. Click “Choose” button and select image from computer.
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What Do We Test?How do we know what to test?
• Button Colors?• Layouts?• CTAs?• Pictures?
1. We test solutions that will solve user’s
problems
2. We test solutions that will reduce friction
3. We use tests to fix shit.
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To change background: Open “Format” tab then click “Background” then select “Image Fill” from drop down menu. Click “Choose” button and select image from computer.
90% of all tablets ONLY have wifi internet.
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only 10% of tablets are ‘mobile’
Google's Simon Bolger says 74% of users will bounce if your mobile website takes longer than
5 seconds to load.
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Smart Hypothesis
“Because We Observed” “We Believe” “Will Result”
“Because we observed a majority of users going straight to the ‘About Us’ page, we believe that adding trust building elements to the form on that page will result in increased conversions.“
“Data will confess to anything if you torture it long enough.”
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