It Takes Relevance To be effective, content must be timely, relevant and fill a real need— answering the key WIFM (what’s in it for me) question for the reader. It Takes Multi-Channel Distribution On average, 60% of marketing leads are generated through direct or outbound marketing—40% through inbound channels. (Aberdeen Group) It Takes Follow Up Firms that contact prospects within an hour of receiving a query are nearly 7 times as likely to qualify the lead as those that contact the customer even an hour later— and more than 60 times as likely as those that waited 24 hours or longer. (Harvard Business Review) It Takes Fresh, Clean Data Industry estimates show that data decays at a rate of 25% to 30% per year. (DemandGen) It Takes Time Prospects receive an average of 10 marketing touches from the time they enter the top of the funnel until they’re a closed-won customer. (Aberdeen Group) It Takes Systems & Discipline 63% of companies that are outgrowing their competitors use marketing automation. (The Lenskold Group) 67 % 63% 25 % 30 % 3 x 7 x 60 x 10 67% of the Buyer’s Journey takes place online. (Sirius Decisions) B2B companies that blog generate 67% more leads per month than those who don’t. (Social Media B2B) Call 800-966-3051 for information on how NuGrowth can help you capitalize on the current content craze. 4181 Arlingate Plaza, Columbus, OH 43228 (p) 800.966.3051 (f ) 614.388.5811 www.nugrowth.com Copyright ©2015 NOTE: Most statistics on this page were taken from this helpful blog post, 87 New (Really) Marketing Automation Stats, written by Marketing Automation leader Act-On and 3- Thought-Provoking Stats You Can’t Ignore By HubSpot About NuGrowth: NuGrowth Solutions helps organizations grow their sales with pace and purpose. We hire and lead results-oriented “sales as a service” business development teams and support them with exceptional lead generation marketing— using our proprietary territory management methodology to generate leads, build pipelines and increase sales for our clients. ROADMAP TO SUCCESS Facts, Stats & Insights CONTENT MARKETING IT’S HOW YOU DO IT. It’s no longer a question of if you should do content marketing... CONTENT MARKETING WORKS B U T O N L Y W H E N D O N E R I G H T ese numbers tell the story. Per dollar spent, content marketing produces 3 times more leads than paid search. (Kapost) 60% 40% And It Takes Professional Persistence Turning lists into leads, and then into closed deals does not happen overnight—and it does not happen with a “team of one.” It takes professional persistence by a seasoned sales and marketing engine with a team of players that have expertise in all aspects of lead generation.