Roadmap to Strategic Success in Content Marketing

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Mark Greenspan, Community Director, nextMEDIA

We’ve been here before.

Brands have always had a deep relationship with content production

But what has changed over the years?

….PROLIFERATION OF SCREENS, INTERACTIVE TECHNOLOGIES AND VIEWING HABITS

…….DEMOCRATIZATION OF CONTENT PRODUCTION

…..DEMOCRATIZATION OF DISTRIBUTION

WHICH HAS BROUGHT US TO WHERE WE ARE NOW….

Content Marketing is Ground Zero forConvergence and Disintermediation within the

Advertising and Media Communities

What does that mean?

…..IT MEANS YOU HAVE TO BE A 3D THINKER

…..IT MEANS YOU HAVE TO BUILD EFFECTIVE STRATEGIC

PARTNERSHIPS TO EXPAND YOUR REACH, YOUR CORE EXPERTISE AND

YOUR AUTHENTIC VOICE

…..IT MEANS YOU HAVE TO THINK ABOUT CONNECTING WITH YOUR AUDIENCE AND BUILDING A COMMUNITY OF

FANS THAT YOU CAN PROVIDE VALUE FOR

……..IT MEANS YOU HAVE TO LEVERAGE ALL ASPECTS OF YOUR

INITIATIVES

DOES THIS MEANS THAT CONVENTIONAL ADVERTISING GOES

AWAY ? Absolutely not

WHERE TO START ?THERE ARE SOME VERY INTERESTING

COMPANIES AND PLACES YOU CAN TURN TO RIGHT

HERE IN TORONTO

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…..IT MEANS YOU HAVE TO BE A 3D THINKER

…..IT MEANS YOU HAVE TO THINK ABOUT CONNECTING WITH YOUR AUDIENCE AND BUILDING A COMMUNITY OF

FANS THAT YOU CAN PROVIDE VALUE FOR

…..IT MEANS YOU HAVE TO BUILD EFFECTIVE STRATEGIC

PARTNERSHIPS TO EXPAND YOUR REACH, YOUR CORE EXPERTISE AND

YOUR AUTHENTIC VOICE

……..IT MEANS YOU HAVE TO LEVERAGE ALL ASPECTS OF YOUR

INITIATIVES

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Mark Greenspan, Community Director, nextMEDIA