"Content Marketing"

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Digital Content MarketingBy Mohammed Ghorab

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Introduction

This Training Program breaks down digital

strategy to its fundamental core: why does my

business exist and why do my customers care?

Trainees will be provided with an actionable

understanding of current digital landscape to

drive success and growth for business

throughout the main principles of content

marketing and best practices of digital content

marketing

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Digital Content Marketing

Learning Outcomes:

Determine clear business objectives and customer

needs forming the content marketing

Identify methods/ tools/ resources needed for the

digital content marketing

Understand the customer journey and all possible

interaction

Create s strategy for digital content marketing

Improve the Return of Investment (ROI) through best

practicing of digital content marketing

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Lesson Plan:1. Determine clear business objectives and customer needs forming

the content marketing (9 Minutes)A. Understand Business objectives and Digital Media ( 2 Slide, 2 Minutes)

B. Recognize Digital Channels ( 1 Slide, 1 Minute)

C. Activity (Name of Brand + Situation or Verb) ( 1 Slide, 2 Minutes)

D. Explain Digital Transformation and online marketing ( 2 Slide, 2 Minutes)

E. Define Content marketing and process flow ( 2 Slide, 2 Minutes)

2. Identify methods/ tools/ resources needed for the digital content

marketing (5 Minutes)A. Selling ourselves not products ( 1 Slide, 1 Minute)

B. Implement and develop the concept ( 2 Slide, 2 Minute)

C. Understand the business customer relationship ( 2 Slide, 2 Minute)

3. Understand the customer journey and all possible interaction,5MinA. Determine the Digital Marketing behavior ( 1 Slide, 1 Minute)

B. Find Scenarios, Personas ( 1 Slide, 1 Minute)

C. Reach the Win-Win Situation, Group Activity ( 1 Slide, 1 Minute)

D. Explain the Journey: Start, Peak, End ( 1 Slide, 1 Minute)

E. Reach Beyond the customer satisfaction ( 1 Slide, 1 Minute)

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Lesson Plan: (Continue)

Break (1 Minutes), Discussion

4. Create strategy for digital content marketing (6 Minutes)A. Understand the meaning of SEO (Search Engine Optimization and Adwards)1 Slide, 1 Minute

B. How to improve your SEO ( 1 Slide, 1 Minute)

C. Digital Teams

• Find the Analytical Measures ( 1 Slide, 1 Minute)

• Implement Efficient and Effective Teams/ Bloggers ( 1 Slide, 1 Minute)

• Deliver a Message ( 1 Slide, 1 Minute)

• Reach Consistency and Commitment ( 1 Slide, 1 Minute)

5. Improve the Return on Investment (ROI) through digital content

marketing (5 Minutes)A. Compare between Short term classical profits from today Vs. Long term sustainable profits

from tomorrow ( 1 Slide, 1 Minute)

B. Find out the budget of the Digital Content Marketing ( 1 Slide, 1 Minute)

C. Case Study from the global Content Marketing ( 1 Slide, 2 Minute)

D. Exam (Case study from your business) ( 1 Slide, 1 Minute)

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Assessment PlanNo. Assessment Tool Session # Time Learning Outcomes Points

1. Group work activity Session1 30 Minutes Creating a digital content

strategy and find proper

tools

10%

2. Assignment Session1 Home Task Creating a digital content

strategy and find proper

tools

5%

3. Quiz Session2 30 Minutes Selling ourselves and not the

product

10%

4. Assignment Session2 Home Task Selling ourselves and not the

product

5%

5. Quiz Session3 30 Minutes Defining business objectives

for content strategy reflects

the customer loyalty

10%

6. Assignment Session3 Home Task Defining business objectives

for content strategy reflects

the customer loyalty

5%

7. Roll Play Session4 30 Minutes Creating digital teams 10%

8. Assignment Session4 Home Task Creating digital teams 5%

9. Case Study Session5 30 Minutes Applying the content

marketing

10%

10. Exam Session5 30 Minutes Applying the content

marketing

30%

Final 100%

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Introduction

Consumers have shut off the traditional world of

marketing. They own a DVR to skip television

advertising, often ignore magazine advertising,

and now have become so adept at online “surfing”

that they can take in online information without a

care for banners or buttons (making them

irrelevant).

Smart marketers understand that traditional

marketing is becoming less and less effective by

the minute, and that there has to be a better way.

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1- Determine clear business objectives and

customer needs forming the content marketing

Understand Business objectives and Digital Media

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Passionate

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1- Determine clear business objectives and

customer needs forming the content marketing

Understand Business objectives and Digital Media

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1- Determine clear business objectives and

customer needs forming the content marketing

Recognize Digital Channels

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1- Determine clear business objectives and

customer needs forming the content marketing

Activity (Brand Name + Story)

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1- Determine clear business objectives and

customer needs forming the content marketing

Activity (Brand Name + Story)

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1- Determine clear business objectives and

customer needs forming the content marketing

Explain Digital Transformation and online

marketing

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1- Determine clear business objectives and

customer needs forming the content marketing

Explain Digital Content Transformation and online

marketing

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1- Determine clear business objectives and

customer needs forming the content marketing

Define Content marketing and process flow

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2- Identify methods/ tools/ resources needed for

the digital content marketing

Selling ourselves not products

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2- Identify methods/ tools/ resources needed for

the digital content marketing

Implement and develop the concept

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2- Identify methods/ tools/ resources needed for

the digital content marketing

Implement and develop the concept

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2- Identify methods/ tools/ resources needed for

the digital content marketing

Understand the business customer relationship

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2- Identify methods/ tools/ resources needed for

the digital content marketing

Understand the business customer relationship

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3- Understand the customer journey and all

possible interaction

Determine the Digital Marketing behavior

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3- Understand the customer journey and all

possible interaction

Find Scenarios, Personas

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3- Understand the customer journey and all

possible interaction

Reach the Win-Win Situation, Group Activity

Think of a product, try to explain the best place, Name?

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3- Understand the customer journey and all

possible interaction

Explain the Journey: Start, Peak, End

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3- Understand the customer journey and all

possible interaction

Reach Beyond the customer satisfaction

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Happy Meal Toys& McCaféMeet Moms’ Quality Correspondent

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4- Create strategy for digital content marketing

Understand the meaning of SEO (Search Engine Optimization Vs Adwords)

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4- Create strategy for digital content marketing

How to improve your SEO

1. Document your SEO strategy

2. View SEO and content marketing as partners, not

opponents

3. Audit your SEO

4. Use owned, paid, and earned media in SEO

5. Consider the “4 Vs” of semantic search

6. Choose the right keyword

7. Optimize your content

8. Incorporate SEO into social

9. Choose the right agency

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4- Create strategy for digital content marketing

How to improve your SEO

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10. Take advantage of outside sites’ SEO power

11. Use rich snippets

12. Activate your employees for greater SEO power

13. Measure your success

14. Use SEO data to inform all content marketing

15. Keep learning about SEO

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4- Create strategy for digital content marketing

Digital Teams

• Find the Analytical Measures, Measure the Success of Content Marketing

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4- Create strategy for digital content marketing

Digital Teams

• Implement Efficient and Effective Teams/ Bloggers

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4- Create strategy for digital content marketing

Digital Teams

• Deliver a Message

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4- Create strategy for digital content marketing

Digital Teams

• Reach Consistency and Commitment

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5- Improve the Return on Investment (ROI)

through digital content marketing

Compare between Short term classical profits from today Vs. Long term

sustainable profits from tomorrow

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5- Improve the Return on Investment (ROI)

through digital content marketing

“Attracting new customers gain or retaining

existing customers through valuable and

compelling relevant in a consistent basis ” Joe Pulizzi, Founder Content Marketing Institute

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5- Improve the Return on Investment (ROI)

through digital content marketing

Find out the budget of the Digital Content Marketing

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5- Improve the Return on Investment (ROI)

through digital content marketing

Case Study from the global Content Marketing

Head & Shoulders for both hair care and fighting aliens

selenium sulfide, 2001

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Home Assignment 1: 5 Marks

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Say a Story and Join Us:

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Exam (Case study from your business)

Story to sell your product without

saying its name

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Q & A

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More Information:

Digital marketing strategy

http://contentmarketingawards.com/

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More Information (Continue)

What is Content Marketing and Why Does Your

Business Need It?

Content, E-mail, and Marketing Automation

http://contentmarketinginstitute.com/

Course Model

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