DOVE TO RABBIT Content Marketing group INTRODUCTIONdovetorabbit.com/season4/group/Content Marketing Group_Introduction.pdf · SNS Mkt. Digital. Total. Marketing . Content. Marketing.

DOVE TO RABBIT

Content Marketing groupINTRODUCTION

도브투래빗은 사람에 대한 따뜻한 감성을 바탕으로 창조적인

디지털테크놀로지를 끊임없이 노력하고 연구 개발하는

인터내셔널 이노베이션 마케팅 컴퍼니입니다.

국내는 물론 호주, 태국 등 글로벌 파트너와

아시아 태평양을 거점으로 하는 전세계로

그 영역을 확장해 나가고 있습니다.

Dream to Reality 회 사 명 : ㈜ 도브투래빗 (DOVE TO RABBIT)

대표이사 : 송 춘 근, 백 범 진

설 립 일 : 2007년 07월 20일

주 소 : 서울시 강남구 언주로 727, 10층 (논현동70-6번지, 트리스빌딩)

계 열 사 : Dovetorabbit Asia(태국)

임 직 원 : 본사 : 48명, 태국법인 : 7명 (2016년 08월 기준)

주요사업 : On/off-line 디지털마케팅, 브랜드 캠페인, 드라마 마케팅 및 PPL,

크리에이티브, 디지털영상, 디지털테크놀로지, 해외마케팅사업

Overview

크리에이티브그룹광고/마케팅그룹

Entertainment & Content 그룹

New Biz그룹

경영지원그룹 테크놀러지그룹(R&D Center)

1. Digital ExperienceWeb, Mobile, App, GUI

2. Digital SpaceExhibit ,Retail, BTL

3. Digital Content Interactive Content Campaign Site, Banner , Event , Brand Film , Web, SNS 운영 , ProductIdentity 디자인(CI,BI)

4. Digital InnovationHardware Planning and DesignSystems Planning

1. New Biz incubating 2. 제품 & 서비스 R&D

1. Big Data Collection & Analysis Development, 2. Systems Development 3. Solution Work4. Tech R&D

1. 드라마마케팅 & PPL2. 영화 P&A3. 드라마/영화제작4. Event Marketing

1. 경영전략2. 경영지원3. 홍보마케팅

1. 브랜드캠페인연간브랜드캠페인통합마케팅캠페인디지털광고 / 프로모션브랜드런칭 / 브랜드파티

2. 컨텐츠제작브랜드광고 (영상/인쇄/디지털)브랜드플랫폼 (온라인/모바일)뮤직비디오 / 미디어아트프로덕타이징 (제품광고)

3. 소셜마케팅소셜마케팅캠페인소셜미디어운영및관리소셜미디어컨설팅* 페이스북/인스타그램 /블로그/카카오/라인

4. 미디어기획미디어플래닝및바잉DIGITAL (온라인/모바일/디지털사이니지)ATL (지상파/CATV/잡지/라디오)BTL (버스/지하철/쉘터/리테일)

Business Group

우리는 Digital Native로서소비자접점의모든곳에서 Digital Insight와 Creative를발휘하고제공하며더나은고객경험(CX)관리에적합한플랫폼과컨텐츠를제공합니다.

Digital Insight & Creative

BTL 코카콜라디지털캠페인 Exhibit 네이버라인웹툰중국 Retail 네이버웹툰팝업스토어 Viral Film 인크루트취업학교캠페인 On-Line Web 폭스바겐브랜드사이트 Mobile App 앱솔루트모바일 App

우리는소비자경험(CX)을향샹시킬수있는 Digital Technology와 Solution에 투자하고이를상용화하여실제고객접점에서활용합니다.

Technology & Solutions

컨퍼런스다중화상시스템 - CJ 경마배팅솔루션 - 한국마사회 소비자패턴수집분석시스템 리테일솔루션 – 디지털메뉴판 컨퍼런스통합관리솔루션 홍체분석및뷰티솔루션- 아큐브

디지털시대의환경과소비자에대한이해를바탕으로, 가치있는컨텐츠를발굴및제작하고컨텐츠를통한소통으로공감을확산합니다.

모바일스페셜영상 – 프로듀스101 35편

CF 영상 - 신라면세점 , 소설방송컨텐츠 - 칭타오 바이럴영상 – BC카드 온라인라이브- 유니세프 인터렉티브영상 – 드라이피니쉬 D

Entertainment & Content

Core Competences

ContentMarketing

드라마 마케팅 총괄- 제작지원 & PPL - 해외판권 / 해외촬영

- 프로모션기획및운영

제작발표회 현장공개행사팬미팅해외프로모션

영화 홍보 P&A 총괄

- on/off-line 마케팅- PR & 홍보- 프로모션/ 행사운영

컨텐츠제작- 영화및드라마자체제작- 시나리오발굴및수주- 브랜드컨텐츠제작및운영-웹드라마제작- Viral Contents 제작및운영

Event 마케팅- Concert- Festival- Fan Meeting- Live Events

Web/Mobile Platform Media Solutions

Systems Development

DigitalTechnology

Movies, TV ShowsBrand ContentsViral Contents

DigitalContent

UI/UX Design Space Design

Experience Design

Digital Creative

On/Off-line PromotionBrand Campaign

Event & PR SNS Mkt.

DigitalMarketing Total

ContentMarketing

Providing Total Content Marketing 도브투래빗은소비자와 Mobile 중심으로재편성되는디지털시대의소비자와소통하고그들의공감을얻기위해, 그들이소비하는미디어채널과, 그들이반응하는메시지및크리에이티브, 이후어떤공유및소통을원하며, 최종적으로무엇을원하는지를이해하고모두제공합니다.

Mission

Content Mrk. Group

영화마케팅팀 드라마마케팅팀 이벤트마케팅팀 컨텐츠제작팀

Content Marketing 그룹총괄김진현이사

영화 P&A 총괄운영

on/off-line 마케팅

PR & 홍보

프로모션/ 행사운영

- 제작발표회

- 팬미팅

드라마마케팅총괄

제작지원& PPL

해외판권 / 해외촬영

프로모션기획및운영

- 제작발표회

- 현장공개행사

- 팬미팅

- 해외프로모션

Concert

Festival

- UMF Korea

- 자라섬재즈페스티벌

팬미팅 / Live Events

- 좀비런(Zombie Run)

투어패키지구성

영화 & 드라마제작

시나리오발굴및수주

브랜드컨텐츠제작

- 소셜브랜드TV

웹드라마제작

Viral 컨텐츠제작

Content Marketing Experts2006~2016 간, 30여편의

제작지원, PPL, 및마케팅 총괄업무를 수행한 드라마마케팅전문가들과 함께합니다.

Content Mrk. Group

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjvneSMyt7OAhUHkpQKHXvsDwoQjRwIBw&url=http://movie.daum.net/tv/main?tvProgramId=56470&psig=AFQjCNGJPiPd4MRrCfq6FWc8s9mpotM3Yw&ust=1472283633493722

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjvneSMyt7OAhUHkpQKHXvsDwoQjRwIBw&url=http://movie.daum.net/tv/main?tvProgramId=56470&psig=AFQjCNGJPiPd4MRrCfq6FWc8s9mpotM3Yw&ust=1472283633493722

MBC 환상의커플 (2006)제작지원

SBS 게임의여왕 (2006)제작지원외다수

KBS 그저바라보다가 (2009)제작지원

KBS 성균관스캔들 (2010)마케팅총괄

JTBC 인수대비 (2012)마케팅총괄

SBS 여인의향기 (2011)해외 (일본오키나와) 촬영총괄진행및제작지원

KBS 로맨스타운 (2011)마케팅총괄

KBS 포세이돈 (2011)마케팅총괄

JTBC 아내의자격(2012)마케팅총괄

JTBC 러브어게인 (2012)마케팅총괄

Branding Portfolios

* E&C group에서진행한드라마 (제작지원및마케팅총괄)

http://www.google.co.kr/url?sa=i&rct=j&q=&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwiD7ael0ujOAhWFj5QKHeEzARAQjRwIBw&url=http://asianwiki.com/Couple_or_Trouble&psig=AFQjCNEtvsNSPtT50HLcswm3KmnTqYzyoQ&ust=1472629436837152

http://www.google.co.kr/url?sa=i&rct=j&q=&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwiD7ael0ujOAhWFj5QKHeEzARAQjRwIBw&url=http://asianwiki.com/Couple_or_Trouble&psig=AFQjCNEtvsNSPtT50HLcswm3KmnTqYzyoQ&ust=1472629436837152

http://www.google.co.kr/url?sa=i&rct=j&q=&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwiZnrW60ujOAhUGmZQKHauJDdoQjRwIBw&url=http://asianwiki.com/Queen_of_the_Game&psig=AFQjCNGSGxqrLSlI-kLcNwti8Ul_6dCZZQ&ust=1472629481361024

http://www.google.co.kr/url?sa=i&rct=j&q=&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwiZnrW60ujOAhUGmZQKHauJDdoQjRwIBw&url=http://asianwiki.com/Queen_of_the_Game&psig=AFQjCNGSGxqrLSlI-kLcNwti8Ul_6dCZZQ&ust=1472629481361024

http://www.google.co.kr/url?sa=i&rct=j&q=&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwism_HV0ujOAhXMipQKHbV5Ao4QjRwIBw&url=https://en.wikipedia.org/wiki/The_Accidental_Couple&psig=AFQjCNHUryc5NYB9O6sA83CKk6BzzVgoGA&ust=1472629538948312

http://www.google.co.kr/url?sa=i&rct=j&q=&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwism_HV0ujOAhXMipQKHbV5Ao4QjRwIBw&url=https://en.wikipedia.org/wiki/The_Accidental_Couple&psig=AFQjCNHUryc5NYB9O6sA83CKk6BzzVgoGA&ust=1472629538948312

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwje15rx0ujOAhWFW5QKHYnWA4QQjRwIBw&url=http://movie.daum.net/tv/main?tvProgramId=56470&psig=AFQjCNHDKiGbntStYyZK_rUVYsn3mmQ3sg&ust=1472629594519141

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwje15rx0ujOAhWFW5QKHYnWA4QQjRwIBw&url=http://movie.daum.net/tv/main?tvProgramId=56470&psig=AFQjCNHDKiGbntStYyZK_rUVYsn3mmQ3sg&ust=1472629594519141

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjwrPmz0-jOAhVINJQKHdL6CtgQjRwIBw&url=http://movie.daum.net/tv/main?tvProgramId=58514&psig=AFQjCNEJHLEivKPX999fPuVBRnforw4vVg&ust=1472629718943385

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjwrPmz0-jOAhVINJQKHdL6CtgQjRwIBw&url=http://movie.daum.net/tv/main?tvProgramId=58514&psig=AFQjCNEJHLEivKPX999fPuVBRnforw4vVg&ust=1472629718943385

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjyhtnk0-jOAhUDEpQKHbdcDSIQjRwIBw&url=http://www.zoommovie.com/en-my/product-7004.html?t=romance-town&psig=AFQjCNE3DSG7DdXVcVzou32ghn8NWh0Ftg&ust=1472629827655833

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjyhtnk0-jOAhUDEpQKHbdcDSIQjRwIBw&url=http://www.zoommovie.com/en-my/product-7004.html?t=romance-town&psig=AFQjCNE3DSG7DdXVcVzou32ghn8NWh0Ftg&ust=1472629827655833

http://www.google.co.kr/url?sa=i&rct=j&q=&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwiRpJmS1OjOAhUDl5QKHcnMBBsQjRwIBw&url=https://en.wikipedia.org/wiki/Poseidon_(TV_series)&psig=AFQjCNFHBm2MAF8XxPVIi82D8qJvk4xYlA&ust=1472629933711104

http://www.google.co.kr/url?sa=i&rct=j&q=&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwiRpJmS1OjOAhUDl5QKHcnMBBsQjRwIBw&url=https://en.wikipedia.org/wiki/Poseidon_(TV_series)&psig=AFQjCNFHBm2MAF8XxPVIi82D8qJvk4xYlA&ust=1472629933711104

http://www.google.co.kr/url?sa=i&rct=j&q=&source=imgres&cd=&cad=rja&uact=8&ved=&url=http://www.koreandrama.org/a-wifes-credentials/&psig=AFQjCNFUHDRPdKmW3GgJH_qUQTgRAcPoXQ&ust=1472629985174411

http://www.google.co.kr/url?sa=i&rct=j&q=&source=imgres&cd=&cad=rja&uact=8&ved=&url=http://www.koreandrama.org/a-wifes-credentials/&psig=AFQjCNFUHDRPdKmW3GgJH_qUQTgRAcPoXQ&ust=1472629985174411

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwig0sjH1ejOAhWFKJQKHbTrAacQjRwIBw&url=http://movie.daum.net/tv/main?tvProgramId=60403&psig=AFQjCNEDJ5IggR-Fjxnzjx3Y6t0hRFr60Q&ust=1472630309725984

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwig0sjH1ejOAhWFKJQKHbTrAacQjRwIBw&url=http://movie.daum.net/tv/main?tvProgramId=60403&psig=AFQjCNEDJ5IggR-Fjxnzjx3Y6t0hRFr60Q&ust=1472630309725984

JTBC 친애하는당신에게 (2012)마케팅총괄

JTBC 우리가결혼할수있을까 (2012)마케팅총괄

MBC 메이퀸 (2012)마케팅총괄

JTBC 세계의끝 (2013)마케팅총괄

KBS 상어(2013)마케팅총괄 및해외 촬영총괄진행 제작지원

MBC 미스코리아 (2013)마케팅총괄

MBC 황금무지개 (2013)마케팅총괄

JTBC 밀회 (2014)마케팅총괄

MBC 개과천선 (2014)마케팅총괄

SBS 냄새를보는소녀 (2015)마케팅총괄

Branding Portfolios


http://www.google.co.kr/url?sa=i&rct=j&q=&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwjT_vn01ejOAhXDlJQKHSgHAl8QjRwIBw&url=http://asianwiki.com/Dear_You_-_Korean_Drama&psig=AFQjCNFncQDPEL8uyvEzhasKOu9VDd-2kA&ust=1472630408895014

http://www.google.co.kr/url?sa=i&rct=j&q=&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwjT_vn01ejOAhXDlJQKHSgHAl8QjRwIBw&url=http://asianwiki.com/Dear_You_-_Korean_Drama&psig=AFQjCNFncQDPEL8uyvEzhasKOu9VDd-2kA&ust=1472630408895014

http://www.google.co.kr/url?sa=i&rct=j&q=&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwitmbGQ1ujOAhXHipQKHYMnACgQjRwIBw&url=http://asianwiki.com/Can_We_Get_Married?&psig=AFQjCNH3vM9VgD-1nCElLU5M1Q3FAF4pRg&ust=1472630466691166

http://www.google.co.kr/url?sa=i&rct=j&q=&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwitmbGQ1ujOAhXHipQKHYMnACgQjRwIBw&url=http://asianwiki.com/Can_We_Get_Married?&psig=AFQjCNH3vM9VgD-1nCElLU5M1Q3FAF4pRg&ust=1472630466691166

http://www.google.co.kr/url?sa=i&rct=j&q=&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwijsr2o1ujOAhVEG5QKHTH_BHwQjRwIBw&url=http://asianwiki.com/May_Queen&psig=AFQjCNHStHDLeXJ-FR-wS4OkhyI1stdiYw&ust=1472630517189265

http://www.google.co.kr/url?sa=i&rct=j&q=&source=imgres&cd=&cad=rja&uact=8&ved=0ahUKEwijsr2o1ujOAhVEG5QKHTH_BHwQjRwIBw&url=http://asianwiki.com/May_Queen&psig=AFQjCNHStHDLeXJ-FR-wS4OkhyI1stdiYw&ust=1472630517189265

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi9prTN1ujOAhXDupQKHZ1sAKUQjRwIBw&url=https://mohmo.net/Aa/bbs/board.php?bo_table=KOR_DRAMA_END&wr_id=239&psig=AFQjCNGmiS_RtrNFYO2ydqqUtLkdCgO5Bg&ust=1472630581468650

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JTBC 욱씨남정기 (2016)마케팅총괄

OCN 38사기동대 (2016)마케팅총괄

홍보드라마 “북두칠성” 제작 (국제약품 , 총15분분량, 2회)

Branding Portfolios

SBS 끝에서두번째사랑 (2016)제작지원


KBS 함부로애틋하게 (2016)제작지원

SBS 당신은선물 (2016)제작지원

KBS 마스터 - 국수의신 (2016)제작지원

OCN 뱀파이어탐정 (2016)제작지원

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Clients

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Dove to Rabbit [본사]

어떤프로젝트를준비하고계신가요?당신의꿈을현실로만들어드리는도브투래빗과함께여러분의비즈니스에날개를달아보세요!

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DOVE TO RABBIT Content Marketing group INTRODUCTIONdovetorabbit.com/season4/group/Content Marketing Group_Introduction.pdf · SNS Mkt. Digital. Total. Marketing . Content. Marketing.

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