communication

COMMUNICATION

Latin word communis

Why so much importance?

• The need for improved business communication strategies is being driven by the fast demands of business, globalization, and the technology revolution, as well as leadership challenges that require improved business communication strategies and skills at company, team or group, and individual levels.

Definition

• The interchange of thought or information to bring about mutual understanding and confidence or good human relation ( American Society of Training Directors)

• Communication is the transmission and interchange of facts, ideas, feelings or course of action ( Leland Brown)

• Communication is the process by which information is tansmitted between individuals and organisations so that an understanding response results (Peter Little)

Nature of communication

• Organisations – communication systems• Subsystems – transmits information and data• Maintains superior – subordinate relationship• Involves sender and receiver

• The nature of communication is exchange of message and interaction

Purpose ( Functions)

• Instructive• Integration• Informing• Evaluation• Directive• Influencing

• Incidental neutral• Teaching• Image projecting• Orientation• Interview• Others

Objectives of communication

• Information• Advice• Order• Persuasion• Warning• Motivation• Suggestion• Education• Raising morale

Media of communication

• Media of oral communication• Media of written communication• Media of visual communication• Action media of communication• Numerical Media

Seven C’s of communication

• Credibility• Courtesy• Clarity• Correctness• Consistency• Concreteness• Conciseness

4S’s of communication

• Shortness• Simplicity• Strength• Sincerity

Factors responsible

• Large size organisation• Technological improvements• Growth of trade union activities• Emphasis on human relations• Public relations

Seven Steps of effective communication

• What and why• Select channel• Select encoding technique• Consider barrier• Send message• Check for understanding• Obtain feedback from recipient

AIDA principle

• ATTENTION• INTEREST• DESIRE• ACTION

Attention

• Creating a strong brand image for the organisation

• Having a recognisable logo• Simple slogans and base line• Using headlines• Being provocative

Interest

• Using human interest stories and case studies• photographs and illustrations• Facts and figures• Charts and diagrams• WHY and not WHAT

Desire

• Making a case, creating a rationale for action• Showing the impact that an intervention can

make and depicting this in human terms• Showing how other people have been able to

make a difference and what this meant to them

• Using endorsements

Action

• Showing people what they can do• Providing a response mechanism

Difference between communication and organisational communication

• Organizational communication, broadly speaking, is: people working together to

achieve individual or collective goals• The purpose of communication may range from

completing a task or mission to creating and maintaining satisfying human relationships

• The structure of an organization is determined in part by the network of channels or paths along which information must flow between members or subunits.

Developing Effective Business Communication within a Company or Organization

• Identify internal and external requirements for communication (documents and presentations).

• Identify resources/strengths.• Identify barriers (process, personal skills, interpersonal,

hardware, software, standards, etc.).• Develop and implement processes that will eliminate or

decrease the barriers.• Determine the type of support (for example,

hardware/software/networks) that can be useful.• Establish/adopt templates/standards for documents and

presentations.• Determine what training support is needed to increase

effectiveness and meet requirements.

Elements of communication

• Sender/encoder/speaker• Reciever/decoder/listener• Message• Medium• Feedback

Classification of communication

• Intrapersonal communication• Interpersonal communication• Group communication small group, large group• Organisational communication formal , informal• Mass communication

Principles of Effective Communication

• Clear• Concise• Complete• Correct• Objective• Active listening

Inductive logic

• Reasoning from the particular to the general.• Perfect induction is when the general premise

has been derived from direct observation of all possible particulars.

• Induction is a form of reasoning that makes generalizations based on individual instances.

• From particular to universal• Eg: All the observed crows are black, therefore

all crows are black

Deductive logic

• Predicts particular outcomes from prior general hypotheses that is, it proceeds from the general to the particular

• Eg: All men are mortal. (major premise) • Socrates is a man. (minor premise) • Socrates is mortal. (conclusion)

• Eg:Tom is allergic to peanuts. • This candy has peanuts in it. • Therefore, Tom should not eat this candy

• Deductive reasoning goes from all (a general rule) to one (a specific case).

• Inductive reasoning goes from one (a bunch of single data) to all (a general conclusion).