PARTNER CASE 2012
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PARTNER CASE2012
OBJECTIVES
- Optimize brand image- Engage young adults- Custom made CSR campaign- The Coca Cola Plantbottle
CONCEPT
- Added value for the event and the partner brand- Co created event activation and online campaign- Create awareness for Corporate Social Resonsibility- Introduction of the Coca Cola Plantbottle- Create visibility at the events
ONLINE COMMUNICATION
Pre event posts on ID&T websites, event newsletters, Facebook and Twitter prior to the events.
EVENT ACTIVATION
During the events, the visitors were encouraged to recycle via a mobile hand in point with a promoteam and a mobile DJ booth.
EVENT ACTIVATION
- Co created hand in points- Brand visibility- Create awareness
LOGO + DATUM + SLOGAN NL
LOGO + DATUM + SLOGAN UK
LOGO + DATUM NL
LOGO + DATUM UK
LOGO + SLOGAN KLEIN FORMAAT / HOGE VERHOUDING
LOGO + SLOGAN KLEIN FORMAAT / BREDE VERHOUDING
POS COMMUNICATION
During both events, Point Of Sale communication behind all bars created extra visibility for the Keep Happiness Going Recycle campaign.
© 2
011
The
Coca
-Col
a Co
mpa
ny. A
ll rig
hts r
eser
ved.
Coc
a-Co
la a
nd th
e de
sign
of th
e Co
ca-C
ola
Cont
our B
ottle
are
regi
ster
ed tr
ade
mar
ks o
f The
Coc
a-Co
la C
ompa
ny.
10 bekers / flesjes = 1 muntje
Op Mysteryland drink je Coca-Cola uit PlantBottle® flesjes die deels gemaakt
zijn van planten. Van de flesjes wordt vandaag een kunstwerk gemaakt. Hierna
worden ze verwerkt tot nieuwe flesjes.
Bij inlevering van 10 bekers / flesjes of 1 draagtray op de inleverpunten krijg je 1 munt.
Bekers, flesjes en trays kunnenalleen bij de inleverpunten worden ingeruild.
© 2
011
The
Coca
-Col
a Co
mpa
ny. A
ll rig
hts r
eser
ved.
Coc
a-Co
la a
nd th
e de
sign
of th
e Co
ca-C
ola
Cont
our B
ottle
are
regi
ster
ed tr
ade
mar
ks o
f The
Coc
a-Co
la C
ompa
ny.
Bij inlevering van 10 bekers / flesjes of 1 draagtray
op de inleverpunten krijg je 1 munt.
De inleverpunten staan op het floorplan.
Bekers, flesjes en trays kunnen alleen bij de inleverpunten worden ingeruild.
10 bekers / flesjes=
1 muntje
POS COMMUNICATION
During both events all bar tenders were dressed in Coca Cola “Keep Happiness Going Recycle” T-shirts to high light the campaign message.
EVENT ACTIVATION
At both events, an iconic and illuminated piece of art was created out of used Coca Cola Plant Bottles.
RESULTS
Mysteryland: 145.000 handed in plantbottles and drink cups. Recycled percentage: 25%
WTTF: 70.000 handed in plantbottles and drink cups.Recycle percentage: 50%
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