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Open Brands vs. Closed Brands How do open brand companies have to behave differently?
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Closed Brands vs. Open Brands

Nov 17, 2014

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Business

SFU Pub355

Lindsay Tesar
Presented January 21st
Closed Brands vs. Open Brands
A look at the differences between open and closed brands utilizing The Open Brand by Kelley Mooney and Nita Rollins.
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Transcript
Page 1: Closed Brands vs. Open Brands

Open Brands vs.

Closed Brands

How do open brand companies have to behave differently?

Page 2: Closed Brands vs. Open Brands
Page 3: Closed Brands vs. Open Brands
Page 4: Closed Brands vs. Open Brands
Page 6: Closed Brands vs. Open Brands

BRAND

CONSUMER COMMUNITY

Page 7: Closed Brands vs. Open Brands

CONSUMER

BRAND

COMMUNITY

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