Cisco Automated Data Center - Cisco Connect TR '14

Kadir Kaya DC & Cloud Services Sales Lead - EMEAR

Umut Cavusoglu DC & Cloud Solutions Executive

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Data   IoT   Mobile  Cloud  Apps  Security  

Architectures  à  ASICS  +  Hardware  +  So;ware  +  Services  

 Urbaniza)on  Mega  Ci)es,  Regions,  Corridor  and  Slums  and  the  opportunity  is  shi;ing  

Smart    Everything  Smart  technology,  infrastructure,  buildings,  ciCes,  meters,  etc.  

Social    Trends  Gen  Y  is  connected,  civic-­‐minded,  wants  personalized  informaCon  and  is  impaCent  

Green  and  Energy  Saving  GeIng  to  zero  emissions,  defects,  carbon  neutral  

Economic    Trends  A  different  mix  and  consumpCon  models  

The World is Changing, Quickly

Cisco  ConfidenCal   3  ©  2013  Cisco  and/or  its  affiliates.  All  rights  reserved.  

Need for Speed

“The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.”

Rupert Murdoch Chairman, News Corp

“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”

Jack Welsh Former CEO, General Electric

The Data Center Is the Information Broker for All Applications

Applications Are Changing

Type Traditional, Big data, distributed, mobile

Consumption Cloud – public, private, hybrid

Delivery Any where, any time, any device

* Cisco Global IT Impact Survey

Smart Simple Secure

How to go There?

Non-Standardized Legacy Infrastructure,

Project Driven

1

Standardized Infrastructure,

Enablement through tailor-made solutions

2

(XaaS) As a Service to support platforms

and licensed Applications

3

Standard Applications, Messaging and

Datastore services

4

Ena

blem

ent

Lega

cy

Sys

tem

s

On Premise Off Premise / Cloud

Hosted M

anaged P

latforms

Infrastructure

Integrated

Automated

Private Cloud

Hybrid Cloud

Cloud Transformation

World of Many Clouds

IT T

rans

form

atio

n

Data Center Market Transition

Cloud Brokerage

Aggregation

HDS UCP

FLEXPOD

VBLOCK

UCSO

Integration

Data Center Physical Infrastructure - Facilities

Data Center Cloud Infrastructure – (VMDC / ACI) Compute & Storage & Network & Security & Applications

Integration & Consolidation & Migration

Managed Services Data Center Operate

Enabling Private Cloud Transformation

Major Bank Turkey

Major Bank Saudi

Service Provider US

Service Provider UAE

Major Retailer Sweden

Service Provider Portugal

Major Retailer US

Cisco IT

Major Financial Germany

Technology Ven. US

Service Provider Italy

Service Provider in Middle East

Technology Ven. Germany

Major Bank US

Major Enterprise US

Major Oil & Gas UK

Cisco Domain 10 A holistic framework, a common language, service trademarked

Customer Interface

4

Organization • Governance • Process 10

Security • Compliance 9

SaaS

Applications 8

PaaS

Platform 7

IaaS

Abstraction • Virtualization 2

Compute Storage Network

Infrastructure • Environmentals 1

Autom

ation • Orchestration

3

Service Catalog

5

6 Financials

Existing S

ystem Integrations

ACI – Enabling IT Transformation Open Interfaces

Centralised Policy Model

CONTROLLER

APIC

POLICY MODEL

ACI

NEXUS 9500 and 9300

Autonomous Data Center UCS, ACI & Autopilot

UC

S

AC

I

Cisco Fabric •  Connection of all Compute

and Network entities •  Consolidation of Ports Stateless Infrastructure •  Compute Blades •  Network Switches •  Network Services Applications define Infrastructure •  Service Profiles defining

virt. & phys. Endpoints •  Application Profiles defining

Communication and SLAs

App 1 App 1 App 2 App 2 App 2 App 2

•  Infrastructure Provisioning per Application by the Application Policy Infrastructure Controller

•  Decommissioning •  Automatic Reallocation to •  Maintaining the defined State Ø  Resilience

Autom

ation S

uite

Automation Suite •  Integration with 3rd Party •  AutoPilot : Artificial Intelligence

triggering any event from a higher level thus enabling

•  Automatic Workload Mgmt. Ø  Autonomy

AP

I A

PI

API

Use Case: Cisco Integration Platform Enabling Agile, Hybrid Environments

SAAS

APPLICATION

SOCIAL

DATA CLOUD DATA

PARTNER DATA

API

DEVICES

Cloud

CUSTOMER DATA

LOCATION DATA

NETWORK DATA

ENTERPRISE

DATA

CUSTOM APPS

ENTERPRISE APPS

INFRASTRUCTURE

API

On Premise

API Manager Integration Bus

Cisco Integration Platform

Cloud or On-Premise Applications

CIP Enables SDN by delivering end to end process automation

Cisco Integration Platform (CIP)

Route Messages

Correlation ID

Request Reply

Queue Messages

DLQ Handling

Bandwidth On Demand App

Programming Modules Collection Modules

Predictive Model

Service, Network and Analytics REST APIs

WAE

Infrastructure

Orchestration Flow 1.  Customer submits a request in Web App

2.  CIP validates and processes the request

3.  CIP sends relevant information to SDN controller for provisioning

4.  BWoD provisioned in Infrastructure layer

5.  Feedback sent to Controller for the request

6.  CIP persists the feedback data and forwards the information to billing and fulfillment apps

7.  Information updated in requestor application

CRM Billing OM

Transform Content

Push Pull

Case Study - Data Center Stats 489 locations in 100+ countries

578 offices

74,500+ regular employees

138,000+ total employees (regular & contractor)

32 Cisco data centers4 full production DCs

5 Prod / engineering / backup DCs

304,000 sq. ft. of data center space

35.6 MW of UPS power to the floors

92% servers virtualized in new DCs, 90% overall

95% virtualization goal

11,247 UCS blades deployed

4,000 production apps deployed

30,000 OS’s deployed

i 2x Texas

B B

1x Amsterdam

1x APAC/TBD

B

A

B

Tier-III (Redundant) Dedicated building 2x = Dual DC, sync capable

Tier-II (Less Redundant) Existing buildings Product Development

Key: B

Globally Centralized: Traditional Business Apps

Continental Hub: Order Processing, Comms

Continental Hub: Communications

Seed & Scale Software-as-a-Service (SaaS): Resilient, Scalable, Cost-effective Presence in Each Continent

B

B

B

B

Traditional Business Model

New Business Models

2013 Target Global Data Center Presence

Latency-Sensitive Software Development

TBD

§  2007: Virtualization starts – Today, about 92% (business production). Goal: 95%

§  2009: Finished huge Data Center build new MVDC pair in Texas. Cisco IT standardized on Nexus / UCS across all DCs. 11,000+ UCS servers today. Provided 33% TCO improvements.

§  2012: All business production Cisco apps now run on Nexus / UCS. All of it.

§  2012: New automation from Cisco Intelligent Automation for Cloud creates agile Private Cloud IaaS -- dropping provisioning time: 3 weeks à 15 minutes.

§  2013: Platform as a Service, ITaaS catalogue options growing.

§  2014: Newly added SDaaS for JVM, Oracle ERP; Continuous Delivery / DevOps.

§  2014: Beginning migration to ACI, first ACI fabric up and running apps.

§  2015+ : Planning to shift some DC workload to hybrid cloud, services to Intercloud

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