0 Children and Parents: Media Use and Attitude Report 2013
0
Children and Parents: Media Use and Attitude Report 2013
Children and Parents: media use and attitudes report
Statutory duty
to promote
Media
Literacy
BARB data
on children’s
viewing habits
comScore
data on most-
accessed
websites by
children aged
6-14
1700 interviews
with 5-15s;
1700 interviews
with their parents;
700 interviews with
parents of 3-4s;
April/May 2013
= 4100 interviews
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Children and Parents: media use and attitudes report
Media use and attitudes of children aged 3-15
Parental attitudes, concerns and mediation
Research running since 2005
TV, radio, the internet, mobiles and games
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
3
3
Tablets are becoming the must-have device for children
2011 2012 2013
88 82 81
60
50
5
86 82 82
58
46
14
81 81 77
57
42 42
Gamesconsole/player
Internet -PC/laptop
DVD/Blu-ray Mobile Radio set Tablet
Aged 3 to 4 = 28%
Aged 5 to 7 = 39% up 28pp
Aged 8 to 11 = 44% up 31pp
Aged 12 to 15 = 42% up 25pp
Tablet use
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
2028 29
12 15 18
41
62 6231
2113
5 4
36 2815
46
25 20
2013 2011 2012 2013 2011 2012 2013 2011 2012 2013 2011 2012 2013
Child has a smartphone Child has a non-smartphone
4
5-15 5-7
8-11 12-15
Total mobile
phone ownership
52
3-4
49 43
8 5 3
48 43 33
82
1
Older children are opting for smartphones
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
2028 29
12 15 18
41
62 6231
2113
5 4
36 2815
46
25 20
2013 2011 2012 2013 2011 2012 2013 2011 2012 2013 2011 2012 2013
Child has a smartphone Child has a non-smartphone
5
5-15 5-7 8-11 12-15
Total mobile
phone ownership
52
3-4
49 43
8 5 3
48 43
33
87 87 82
1
Older children are opting for smartphones
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Looking back: Mobile ownership
18
6215
82
20
49
2005 2013 2005 2013
Child has a smartphone Child has a non-smartphone
8-11 12-15
33
52
82 82
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
22
11
0 2
4338
37
37
28
4 5
58 60
1419
53 53
1518
73
64
39
30
6257
38
19
Television Games console/
player
Internet (PC/
laptop/ netbook
based)
Aged
5-7
Aged
12-15 Aged
8-11
Aged
3-4
2013
2013
2012
2013
2012
2013
2012
Aged
5-7
Aged
12-15 Aged
8-11
Aged
3-4
Radio (DAB or
AM/FM)
Media devices in bedrooms decreased in 2013
2013
2013
2012
2013
2012
2013
2012
2013
2013
2012
2013
2012
2013
2012
2013
2013
2012
2013
2012
2013
2012
Aged
5-7
Aged
12-15 Aged
8-11
Aged
3-4 Aged
5-7
Aged
12-15 Aged
8-11
Aged
3-4
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
71
3
53
15
75
13
62
38
Television Internet (PC/ laptop/
netbook based)
2013 2005
Looking back: Media devices in bedrooms
2005 2005 2005 2013 2013 2013
Aged
12-15 Aged
8-11
Aged
12-15 Aged
8-11
Aged
12-15 Aged
8-11
Aged
12-15 Aged
8-11
Aged 8 - 11 Aged 12 - 15
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
9
29
6
12
58
58
5 6
65
62
6
21
87
87
12
9
87
83
18
27
97
95
44
11
97
92
52
22
33
%
Uses any device
to access the
internet at home
PC/ laptop/
netbook
Mobile phone Tablet
computer
Aged
8-11
Aged
5-7
Aged
12-15 Aged
3-4
2013
2012
2013
2012
2013
2012
2013
Children more likely to use a range of devices to go online
In 2013, 84% of 5-15 s access the internet at home
Aged
8-11
Aged
5-7
Aged
12-15 Aged
3-4
2013
2012
2013
2012
2013
2012
2013
Aged
8-11
Aged
5-7
Aged
12-15 Aged
3-4
2013
2012
2013
2012
2013
2012
2013
Aged
8-11
Aged
5-7
Aged
12-15 Aged
3-4
2013
2012
2013
2012
2013
2012
2013
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Increase in mobile devices ‘mostly’ used go online
68%
-18pp since
2012 13%
+10pp since
2012
11% +5pp since 2012
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
14%
58%
7%11%
1%5%
2%
27%
0%3%
42%
47%
14%
9%
1%
6%
1%
20%
4% 5%
75%
54%
36%
29%
15%18%
15%
21% 19%
14%
84%
54%
70%
56%
67%
53% 55%
30%
35% 36%
0%
20%
40%
60%
80%
100%
General
surfing/
browsing
School
work/
homework
Playing
games
online
Social
networking
websites
Downloading
or playing
music
TV channel/
programme
website
Instant
Messaging
Watch/
download
music
videos
Aged 12-15 Aged 8-11 Aged 5-7
Watch/
download
videos made
by people/
general
public
(YouTube)
Go to the
Wikipedia
website
+8
+7
-8
+10
% point
change
since 2012
Aged 3-4**
Top ten internet activities carried out weekly in 2013
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Social Networking: active profiles by age
67% of 12-15
-13pp 22% of 8-11
-8pp
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Social Networking: active profiles by age
67% of 12-15
-13pp 22% of 8-11
-8pp
12-15s have on average 272 social networking ‘friends’
12-15s estimate that they have
not met in person 78 social
networking ‘friends’
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Social Networking: active profiles for 12-15 across sites
Facebook Twitter YouTube Instagram Bebo MySpace Tumblr Google +
2009
2011
2012
2013
NA NA NA
87% Main
profile 5% 3% 2% 1% 1%
2009
2011
2012
2013
2009
2011
2012
2013
2009
2011
2012
2013
2009
2011
2012
2013
2009
2011
2012
2013
2009
2011
2012
2013
2009
2011
2012
2013
NA NA NA NA NA
81
6
24
49
97
14
15
14
2523
11
6 7 8
97
37
26
16
118
5 4
98
0%
20%
40%
60%
80%
100%
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Social Networking: active profiles for 12-15 across sites
Facebook Twitter YouTube Instagram Bebo MySpace Tumblr Google +
2009
2011
2012
2013
NA NA NA
87% Main
profile
5% 3% 2% 1% 1%
2009
2011
2012
2013
2009
2011
2012
2013
2009
2011
2012
2013
2009
2011
2012
2013
2009
2011
2012
2013
2009
2011
2012
2013
2009
2011
2012
2013
NA NA NA NA NA
81
6
24
49
97
14
15
14
2523
11
6 7 8
97
37
26
16
118
5 4
98
0%
20%
40%
60%
80%
100%
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Which media would be most missed in 2013?
64
Watch TV
18
Watch TV Listen to
the radio
Use a mobile
phone Use the internet
Via PC/Laptop
Watch
Videos/
DVDs
Play
console/
Video games
Listen to
portable
MP3 device
22
10
18
Aged 5 - 7 Aged 8 - 11 Aged 12 - 15
48%
watch TV
4
TV: 57% TV: 42%
Games:
20%
Games:
18%
TV: 9% Internet:
19%
Mobile:
39%
16%
Internet:
15%
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
43
24
6 7
42
1815
7
33
18
8
28
1916
19
39
TV Games console/
player
Internet Mobile phone
20
13
Looking back: Most missed media 2
00
5
12-15 8-11
20
13
20
05
20
13
20
05
20
13
20
05
20
13
20
05
20
13
20
05
20
13
20
05
20
13
20
05
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
7.5
6.3
6.2
6.8
8.2
10.7
8.4
6.2
8.7
5.5
17.0
9.2
6.7
12
6.5
16.6
15.2
13.9
15.4
15.5
0.0 4.0 8.0 12.0 16.0 20.0 24.0
Aged 12-15
Aged 8-11
Aged 5-7
Aged 5-15
Aged 3-4
TV
Internet
Gaming
Radio
Weekly hours
Weekly hours of media consumption in 2013
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
7.5
6.6
6.3
4
17.0
8.0
9.2
4.4
16.6
14.7
15.2
13.2
0.0 4.0 8.0 12.0 16.0 20.0 24.0
2013
2005
2013
2005
TV
Internet
Radio
Weekly hours
Aged 12-15
Aged 8-11
Looking back: Weekly hours of media consumption
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
20
99
26
12
5 5 4
34
98
32
1814 15
7
45
TV set PC/ laptop/
netbook
Games
console/
player
(fixed or
portable)
Mobile
phone
Tablet
computer
Any device
other than a
TV set
Portable
media player
2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013
Devices ever used to watch TV programmes at home, 5-15s
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Cross-media multi-tasking for 12-15s
22%
31%
33%
Chanel
XY
6%
13%
11%
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Children’s media understanding and behaviours
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
12-15s: The role of TV and Internet
Helps me
form my
own
opinions
79% 76% Helps me
understand
what goes on
in the world
12-15s: The role of TV and Internet
79%
74%
Helps me
understand
what goes on
in the world
76%
Helps me
form my
own
opinions
66%
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
12-15s: The role of TV and Internet
81% 78%
Makes me
aware of
different
people and
opinions
I see people
like me
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
12-15s: The role of TV and Internet
Makes me
aware of
different
people and
opinions
I see people
like me 59%
81% 78%
47%
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Confidence using the internet: 8-11s
83% feel confident they know
how to stay safe online
81% feel confident about using
a search engine
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Confidence using the internet: 12-15s
95% feel confident using a
search engine
94% feel confident they can find
what they want online
63% feel confident they can use
the internet to do creative
things
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Confidence using the internet: 12-15s
68% feel confident judging the
truthfulness of websites
91% feel confident they know how to
stay safe online
Overall, 94% feel confident as an internet user
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Looking back: Confidence using the internet: 12-15s
“I’m confident about using the internet”
“I trust most of what I find on the internet”
“I often can’t find what I’m looking for on the internet”
94% agree:
67% agree:
48% agree:
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Judging the truthfulness of information online
82% 74%
30% 29%
77% 65%
59% 61%
“All or most of the information is true”
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Online risks and mediation
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
36
3031
2321
22
1716
1719
33
26
23
1716
27
23
19
16
13
9
75
7
4
0
10
20
30
40
50
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
TV Radio Internet Mobile
phones
Gaming
Parental concerns about content are decreasing
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Children’s dislikes about content
Around one in five dislike seeing things on TV that are
too old for them or that make them
feel sad, frightened or embarrassed
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Children’s dislikes about content
One in seven dislike seeing things
online that are too
old for them…
…or that make them
feel
sad, frightened
or embarrassed
21% of 8-11s say they have at least
one of the keys concerns asked about
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Children’s dislikes about content
11% of 12-15s say they have at least
one of the keys concerns asked about
One in ten are concerned
about bad things that people have
written about them, or
photos of them
on their
profile page
One in five dislike people being
nasty, mean or
unkind to
each other
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Parental Mediation
Parental Mediation
83%
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Parental Mediation
83%
½ of parents think
their child knows
more about the
internet than
they do
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Parental Mediation
83%
½ of parents think
their child knows
more about the
internet than
they do
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Parental Mediation
79% have talked to their child
about staying safe online -
45% do so monthly
Over half of parents have set rules
around supervision of the internet
Over six in ten parents use some kind of technical
mediation: parental controls, safe search settings,
YouTube safety mode, time-limiting software or
PIN/passwords set on broadcasters websites.
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Types of “technical” parental mediation online
47 46
1510 7
62
44 43
19
11 8
62
Safe
search
settings on
search
engine
websites
Parental
controls
installed on
the PC/
laptop/
netbook the
child uses at
home
YouTube
safety
mode
enabled
ANY OF
THESE
2012 2013
PIN/
Password
set on
broadcasters
’ websites
Software to
limit time
spent
online
2012 2013 2012 2013 2012 2013 2012 2013 2012 2013
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
Types of “technical” parental mediation online
47 46
1510 7
62
44 43
19
11 8
62
Safe
search
settings on
search
engine
websites
Parental
controls
installed on
the PC/
laptop/
netbook the
child uses at
home
YouTube
safety
mode
enabled
ANY OF
THESE
2012 2013
PIN/
Password
set on
broadcasters
’ websites
Software to
limit time
spent
online
2012 2013 2012 2013 2012 2013 2012 2013 2012 2013
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
44
Combining online mediation approaches
11%
6%
13%
12%
17%
6%
20%
15%
Age 5-15
Technical mediation & rules & talk
Technical mediation & rules not talk
Technical mediation & talk not rules
Rules & talk not technical mediation
Technical mediation only
Rules relating to parental supervisiononly
Talk monthly only
None of these
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf
http://stakeholders.ofcom.org.uk/binaries/research/media-
literacy/october-2013/research07Oct2013.pdf
Watch TV Listen to
the radio Use a mobile
phone
Use the internet
Via PC/Laptop
Play console/
Video games
Listen to portable
MP3 device
Watch Videos/
DVD’s