Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics

Page 1 <img data-url='document/chase-davis-the-new-york-times-micro-not-macro-resisting-one-size-fits-all-engagement-metrics.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051617/55a8395c1a28ab04778b46c0/html5/thumbnails/1.jpg' width='140' height='200' /> Micro, not macro: Resisting one-size-fits-all engagement metrics

Chase DavisThe New York Times

@chasedavis

Page 2 <img data-url='document/chase-davis-the-new-york-times-micro-not-macro-resisting-one-size-fits-all-engagement-metrics.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051617/55a8395c1a28ab04778b46c0/html5/thumbnails/2.jpg' width='140' height='200' /> Interactive News WTF?

Page 3 <img data-url='document/chase-davis-the-new-york-times-micro-not-macro-resisting-one-size-fits-all-engagement-metrics.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051617/55a8395c1a28ab04778b46c0/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/chase-davis-the-new-york-times-micro-not-macro-resisting-one-size-fits-all-engagement-metrics.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051617/55a8395c1a28ab04778b46c0/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/chase-davis-the-new-york-times-micro-not-macro-resisting-one-size-fits-all-engagement-metrics.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051617/55a8395c1a28ab04778b46c0/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/chase-davis-the-new-york-times-micro-not-macro-resisting-one-size-fits-all-engagement-metrics.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051617/55a8395c1a28ab04778b46c0/html5/thumbnails/6.jpg' width='140' height='200' /> Page 7 <img data-url='document/chase-davis-the-new-york-times-micro-not-macro-resisting-one-size-fits-all-engagement-metrics.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051617/55a8395c1a28ab04778b46c0/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/chase-davis-the-new-york-times-micro-not-macro-resisting-one-size-fits-all-engagement-metrics.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051617/55a8395c1a28ab04778b46c0/html5/thumbnails/8.jpg' width='140' height='200' /> Obligatory pyramid metaphor

Fame and moneylive here!

We liveway

downhere

Site-level metrics

Content type metrics

Application-level metrics

Page 9 <img data-url='document/chase-davis-the-new-york-times-micro-not-macro-resisting-one-size-fits-all-engagement-metrics.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051617/55a8395c1a28ab04778b46c0/html5/thumbnails/9.jpg' width='140' height='200' /> We’re watching you.

Page 10 <img data-url='document/chase-davis-the-new-york-times-micro-not-macro-resisting-one-size-fits-all-engagement-metrics.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051617/55a8395c1a28ab04778b46c0/html5/thumbnails/10.jpg' width='140' height='200' /> Page 11 <img data-url='document/chase-davis-the-new-york-times-micro-not-macro-resisting-one-size-fits-all-engagement-metrics.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051617/55a8395c1a28ab04778b46c0/html5/thumbnails/11.jpg' width='140' height='200' /> GO MIZZOU!

Page 12 <img data-url='document/chase-davis-the-new-york-times-micro-not-macro-resisting-one-size-fits-all-engagement-metrics.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051617/55a8395c1a28ab04778b46c0/html5/thumbnails/12.jpg' width='140' height='200' /> Page 13 <img data-url='document/chase-davis-the-new-york-times-micro-not-macro-resisting-one-size-fits-all-engagement-metrics.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051617/55a8395c1a28ab04778b46c0/html5/thumbnails/13.jpg' width='140' height='200' /> Listy

Page 14 <img data-url='document/chase-davis-the-new-york-times-micro-not-macro-resisting-one-size-fits-all-engagement-metrics.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051617/55a8395c1a28ab04778b46c0/html5/thumbnails/14.jpg' width='140' height='200' /> Page 15 <img data-url='document/chase-davis-the-new-york-times-micro-not-macro-resisting-one-size-fits-all-engagement-metrics.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051617/55a8395c1a28ab04778b46c0/html5/thumbnails/15.jpg' width='140' height='200' /> Bahhhhhhhring.

Page 16 <img data-url='document/chase-davis-the-new-york-times-micro-not-macro-resisting-one-size-fits-all-engagement-metrics.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051617/55a8395c1a28ab04778b46c0/html5/thumbnails/16.jpg' width='140' height='200' /> Here there be unicorns.

Page 17 <img data-url='document/chase-davis-the-new-york-times-micro-not-macro-resisting-one-size-fits-all-engagement-metrics.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051617/55a8395c1a28ab04778b46c0/html5/thumbnails/17.jpg' width='140' height='200' /> Thanks!

Chase DavisThe New York Times

@chasedavis

Chase Davis, The New York Times: Micro, not macro: Resisting one-size-fits-all engagement metrics

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