Loren Clifford Ashley Hinds Ambre McAlexander Ashley Smith Jessica Mingledorff Digital Audit
Loren CliffordAshley Hinds
Ambre McAlexanderAshley Smith
Jessica Mingledorff
Digital Audit
Objectives•Research how CentricsIT can obtain first page
ownership through major search engines
•Analyze CentricsIT top competitors to determine strengths and weaknesses, ultimately contributing to better execution of social media strategies/tactics
•Explore the idea of videos and info-graphs as possible new outlets
•Increase awareness of CentricsIT’s social media presence through monitoring and measuring specific channels
Strategies •Performing a digital brand audit
•Examine top competitors’ social media usage
•Analyze keyword data, social media, share/social search engine/bookmarking, and 3rd party communities and blogs
•Observe current integral/tactical marketing campaign
•Obtain overall results of CentricsIT’s social media outlets
Company Overview•Founded in January 2007
•Located: Norcross, GA
•What: Hardware company that provides IT equipment, IT staffing solutions, and IT support services
•Target Market: B2B consumers, primarily large and middle sized businesses
•Reaches companies in North and South America, Europe, Asia, Africa and Australia
Digital Audit
Twitter Top Searches
•Centrics IT
•Canvas Systems
•Atlantix Global Systems
•Corus360
Blog Search
•Centrics IT resulted in 490 blogs
•Canvas Systems resulted in 2,310 blogs
•Atlantix Global Systems resulted in 235 blogs
•Corus360 resulted in 939 blogs
Brand Name Mentions
•CentricsIT (2 results)
•Canvas Systems (3 results)
•Atlantix Global Systems (2 results)
•Corus360 (results)
Youtube Mentions
•CentricsIT- 1 video posted, 1 subscriber and 484 video views.
•Canvas Systems- 4 videos posted, 6 subscribers and 880 video views.
•Atlantix Global Systems- 2 videos posted, 0 subscribers, but 141 video views.
•Corus360- 15 videos posted, 3 subscribers with 2,900 video views.
Forums
•Large number for industry
•CentricsIT brand name was not found on any of the forums comments
Open Site Explorer Results
•www.centricsit.com (31/100)
•www.canvassystems.com (38/100)
•www.atlantixglobal.com (38/100)
•www.corus360.com (44/100)
Channel Data Analysis
The highest ranked keywords, relating to CentricsIT and competitors according to
iSpionage
Search Volume:
110,00027,10022,2001,3001,300
Keyword:
Cisco SwitchesUsed Services
Used IT Hardware
Used Netword Hardware
Cisco Switches
Search engine traffic among competitors and
CentricsIT
PPC Budgets Among Competitors and
CentricsIT
CentricsIT Social Media
•3rd Party Communities
•Blogs
•Social Search engines
Twitter@CentricsIT
•Followers: 209
•Following: 147
•Tweets: 189
Facebook•Were Here: 5
•Likes: 72
•Followers: 249
•Employees on LinkedIn: 72
Youtube
•Subscribers: 1
•Videos: 1
•Views: 480
Hub and Spoke
Recommendations
• More social media interaction/engagement
• Making social media pages personable
• Making information on the company and industry readily available
Recommendations• Utilizing 3rd party blogs• Using Social/search engines/geosearch
• Following competitor trends • Utilize industry information and engaging with
the industry
• Using media for sales leads and follow up for customers
• Using all media accounts together for content creation