It ppt 1 (1)

SOCIAL MEDIA THE GAME CHANGER IN IT

By, Mohit

Mandar Pragati

Swapnali

Presented to: Prof.

IT SOCIAL MEDIA

Information Technology(IT) is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data, often in the context of a business or other enterprise.

Social media is the interaction among people in which they create , share, or exchange information and ideas in virtual communities and networks.

Internet has changed both

IT and Management

Search •Google (SEO/SEM)•yahoo

Social •Facebook, Twitter, Zynga, LinkedIn.•Groupon, LivingSocial, Yelp.

Mobile •Apple (iPhone, iPad), Android•Email, IM, Chat, Phone/Voice.

Customer Reach: 500M+

“Business at the speed of Thought” - BILL GATES

INFORMATION FOR COMPETITIVE ADVANTAGESPRODUCTIVITYBUSINESS PROCESS TRANSFORM

BUSINESS NETWORK TRANSFORM

MANAGER AND IT

Business Scope Transformation

New Business

E-Commerce

E-Trade

Social Media

New customer

How Companies can Expand Their MIS &

Brand

WHAT BUSINESS OWNERS AND MANAGERS ARE SAYING ABOUT

My marketing and IT budget has shrunk significantly

I have no marketing plan or strategy in place

I have no idea what mediums are most effective

I’ve heard a lot about Social Media, but don’t know if it will work for my business and how I would get started

• It’s VERY Budget-friendly (Free)• It’s Where the People Are

-Facebook has more than 1 Billion active users, of which 50% log-on to Facebook on any given day

-59% of Indian Adults use Twitter-Over 55 million professionals use LinkedIn

• By leveraging technology, you can get a much larger audience to Know, Like and Trust you with less effort

• With the right strategy and SYSTEM, it doesn’t take much time

• It optimizes your online presence – which is HUGE in today’s internet world.

Why Social Media Makes Sense…

73% of online users read a blog

57% join social networks

45% have started a blog

83% have viewed a video online

39% subscribe to RSS feeds

36% think more positively about 

companies that have blogs

Source: Universal McCann Wave3 research into

social media

Still not convinced?

“New research shows that 77% Indian professionals use the internet as an information source when shopping locally for products & services.” -Kelsey Group

HOW FACEBOOK APPLICATIONS ARE USED BY BRANDS

AIRTEL – ROAD TO VEGASBackground• Continuing the popularity of its advertisement “Kyun ki har ek

friend zaroori hota hai”, Airtel brings the innovation to facebook too. The app is integrated with Facebook API, connects with the song in the ad.

• Participants need to ‘select a friend’ according to the types: Kanjoos friend, joke friend, poke friend, SMS friend, MMS friend etc.

• As per the contest if your friend type is more popular, you enter a chance to win the trip to Vegas along with your friends, if you tag the most of friends you may also win a Samsung Galaxy on daily basis.

Verdict

• Contest is smartly integrated with the overall ‘integrated marketing’ campaign of the brand.

• Contest also delivers free access to Facebook via their Airtel Connection upon registration, which stuffs participants with “something for sure”

• A trip to Vegas is definitely greedy enough for youth to participate & spread the word.

12

HDFC BANK ON SOCIAL MEDIA

• According to a study done by Buzzom.com, Indian banks whether government or private have been using social media to stay in touch with their customers but HDFC stands out as far as leveraging social media is concerned both in terms of number of channels being used as well as engaging with their customers.

• HDFC Bank has presence across 8 social media channels out of which the prominent presence is on Face book, LinkedIn, Twitter, YouTube & their official blog.

• HDFC’s page on face book generates admirable feedback from users which serves as a ground for them to understand their fans as well as promote their banking products. They have a money matters section where they provide interesting recent financial news of interest to their fans. Also they keep on engaging the users with interesting puzzles/jigsaws based upon financial terms.

13

Click icon to add picture

Fish Where The Fish Are

YouTube EngagementHCL Showcase their work culture on A Campaign

“Employee First”

HCL Tech

Infosys

Cognizant Tech Solution

Wipro Tech

TCS Global

0 2 4 6 8 10 12 14

CommentsRatingsFavorites

How Are Indian Software & IT Giants Faring On Social Media

Social Media Strength

Infosys wins this battle in terms of presence on every platform.

HCL

Cognizant

TCS

Wipro

Infosys

0% 20% 40% 60% 80% 100%

Google +1'sYoutube SubscribersFacebook LikesTwitter FollowersLinkedinFollowersSlideShare Followers

“How Your Data Can Predict Your Future”

Planning

Analysis

Design

Implementation

All of This Information From Social Media Help Manager to

Take Decisions

And Improve Their E-business & Communication

With Their Stakeholder(Customer).

Any Questions???

THE END…