Campaign project

Katelin CampKelsey Tucker

American Ethanol:

American Ethanol is a biofuel that is American grown, American made, and American Ethanol is the fuel that powers NASCAR.

http://www.youtube.com/watch?v=hKSFqVN6EVo&list=UUHHzyXi_q_fO5A-dd07b_lQ&index=9&feature=plpp_video

•To boost the ethanol industry’s image. •Target a demographic that isn’t likely to use ethanol as an alternative to oil. •Spread the concept that if NASCAR cars can run on ethanol then normal cars can to.

Purpose of Campaign:

Raise awareness of ethanol as an alternative to oil through advertising and sponsorship.

Encourage “brand loyal” NASCAR fans to support American Ethanol because of their partnership.

Motivate people to fuel their cars with ethanol.

Objective of Campaign:

Specifics about the program:

• For the first time ever, in the 2011 Daytona 500, the NASCAR Green Flag was branded with American Ethanol, representing the continued efforts of NASCAR and its commitment to environmental responsibility.

• Something that started in 2011, was that every lap of every NASCAR Camping World Truck Series, NASCAR Nationwide Series and NASCAR Sprint Cup Series race was/will be fueled by Sunoco Green E15 -– a fuel that includes 15% renewable American Ethanol, which is produced from corn grown and harvested on family farms across our country.

American Ethanol: Social Media

As of 10/1/12 the American Ethanol Facebook page has 7,185 likes.

American Ethanol: Social Media

Follow American Ethanol on Twitter @AmericanEthanol

http://www.youtube.com/watch?feature=player_profilepage&v=YCFS11EL7ec#t=0s

American Ethanol: PSA

American Ethanol: Sponsored Cars

Google Images Flickr americanethanol.com Prnewswire.com

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