Indus action Project Eklavya campaign report

INDUS ACTION

LISTEN. ACT. CHANGE

Review Meeting, 7th March 2014

STRUCTURE

• Timeline of events

• Outcome in Numbers

• Case Studies

• Reflection on strengths and areas of development

• Plan of Action till June 2014

• Long term vision

ACTIVITY OUTPUT OUTCOME

Recruitment of core team 4 PMs Devised plan for Campaign 1.0

Positive Deviance with TheShri Ram School

Engagement with schools Listed roadblocks in admission

Awaaz De line IVRS pilot Discontinued due to need mismatch

AUGUST

ACTIVITY OUTPUT OUTCOME

Partnership with Katha Focus Groups Need for community champions

PRASAR ( Mr. Azad) Ward visit Need for community presence

Partnership with DoE Concept Note for centralized lottery

Potential for Year 2

Mission Convergence GRCs on board 10 GRCs for Campaign

WCD-ICDS ICDS on board 2 AWHs, Revision of scope in Oct

Designing communication strategy

Communication collateral

Various communication material (posters,

pamphlets, stickers, newsletter, banners)

SEPTEMBER

ACTIVITY OUTPUT OUTCOME

Volunteer recruitment drive

Partnership with Hindustan Times

10 full time HT volunteers

Media marketing campaign with DEN/Hathway

Pro bono air time ~20% calls on helpline

OCTOBER

ACTIVITY OUTPUT OUTCOME

Gram Vaani Toll free helpline 2744 calls on helpline

Research Partner-CCS Funding support for baseline and endline

surveys

Base survey in 6 communities

RTIs filed- NDMC Enrollment and vacancy details

Shortlisted PD schools

Setting up helpline operations

Helpline training module Trained 5 managers

Finalizing GRC Orientation sessions at Delhi Sect.

Trained 32 GRC staff members

Setting up Anganwadi operations

Training of Anganwadi workers

30 Anganwadi workers, 2 supervisors

NOVEMBER

ACTIVITY OUTPUT OUTCOME

Recruitment of GRC helpdesk managers from

communities

Training sessions held Trained 22 GRC managers

RTI- EDMC, Shahdra Enrollment and vacancy details

Shortlisted PD schools

Volunteer recruitment drivE Trained HT volunteers 275 registrations, 35 turn ups, 20 volunteers, 10 full

time

Pvt School Interns recruitment

Training of private school interns

15 PSIs helped parents in grievance redressal and

form filling

Finalizing GRC Orientation sessions at Delhi Sect.

Trained 32 GRC staff members

Setting up Anganwadi operations

Training of Anganwadi workers

30 Anganwadi workers, 2 supervisors

DECEMBER

ACTIVITY OUTPUT OUTCOME

Streamliningdocumentation process for

parents

Meeting with DC South-Nila Mohanan

Letter sent to SDMs for IC to be issued on priority

Convening NGOs for RTE 12 • Partnerships with • Social Jurists• 25percent

• Esteem Youth Foundation

• TFI staff training

Rally at Jantar Mantar -20th

Jan

TFI classrooms and communities activated

Expansion of RTE 12 awareness outside IA

catchment areas

AAP volunteer training 70 volunteers trained

JANUARY (1 of 2)

ACTIVITY OUTPUT OUTCOME

Leverage new govt’spriority on nursery

admissions

10 day/1 month plan for Education Minister

No attestation of documents required

Roadmap for grievance redressal

Grievance Redressalmechanism

413 grievances solved and appropriately escalated

Positive Deviance Private school visits Listed school’s road blocks

JANUARY (2 of 2)

ACTIVITY OUTPUT OUTCOME

Share IA’s learning with other RTE 12 bodies

Presentation at IIM-A, sharing of

communication collateral

1300 application forms in Ahmedabad

Tracking System Data collection 413 grievances solved and appropriately escalated

Positive Deviance Private school visits Creation of Student Monitoring Initiative for

Life Initiative ( SMILE)

FEBRUARY

OUTCOME in NUMBERS

1 Baseline Survey 350 eligible families surveyed

2 Helpline calls 2774

3 Communication – PamphletsPostersStreet Plays

32,00010015

4 Volunteers/Interns• Helpline• GRCs• HT• Private school

interns• YIF

5151710163

5 GRC Queries 3000

OUTCOME in NUMBERS

6 Total No Of applications (GRC+AWs+Helpline)

2000

7 No. of unique applicants 600

8 Funds raised 637500/-

9 Incidental Impact( IIM-A, Mantra for Change, AAP)

1300+1200+400= 2900

10 Sustainability of Partnerships 1. Hindustan Times2. Mission Convergence3. ICDS

CASE STUDIES

“ INDUS ACTION Helpdesk Managers have put me on a different life trajectory”

KamleshjiResident of Sangam ViharMother of a 4-year-old sonSource of information: Kalyanam GRC, Sangam Vihar

She had no prior information about the law but with the help of Helpdesk Managerssubmitted applications in 15 schools.

CASE STUDIES

“ We helped eliminate problems people of our own community face ”

Vinod & MayankResident of Sangam Vihar; recruited throughTFI networkReached out to ~500 families

Vinod and Mayank together were the best performing Helpdesk Managers who reached~500 families through mobilisation and helped submitt 165 admission forms

PLAN OF ACTION (Jun ‘14)

Endline Survey

Campaign 1.0 Report

Documentary on Campaign 1.0

SMILE Tracking System

Centralized lottery prototype

Summer interns recruitment

Volunteer mobilisation for Campaign 2.0

Positive deviance research

Preparing for two conventions*

Explore partnerships (HT, ICDS, Mission Convergence, Social Cops,

AQS etc.Fundraising- Asha for Stanford

* Convention dates alternatives - July for SI and Oct for 2.0

FINANCES

FINANCES

LONG TERM VISION

Pan Delhi Campaign 1.0

Tracking system

Advocacy through schools, parents and community champions, coalitions & govt

Positive Deviance research

Support for other state programs

Support kit for all stakeholders

Team full-time recruitment - 1 Campaign Director, 1 HR, Admin and Finance Manager, 2 PMs, 15 community associates

Pilots for Social Integration( Citizenship Education)1. Community SHGs for enrolled families2. High Touch remedial program 3. Community empowerment 4. Teacher training

APPENDIX

Young college students (recruited through the Hindustan Times drive) spread awareness about Section 12 at the Maidangir Anganwadi Hub and were mapped to 10 families each.

After establishing interest and eligibility in the 25% reservation, queries on the toll-free helpline were routed to their nearest Gender Resource Centers (GRCs) for additional clarification, admission forms, caste certificate forms and income certificate forms.

A glimpse of our awareness rally

Our partnership with Hindustan Times yielded a volunteer recruitment drive. Running ads for us in their dailies and on social media alongside supporting our communication collateral, Hindustan Times helped us recruit volunteers for our consistent on-ground efforts.

A week before the admission cycle was to come to an end, Aam Aadmi Party contacted us and asked us to train their volunteers on successful information dissemination on Section 12.

At their headquarters, we trained 65 volunteers on the tenets of Section 12. Two of our Helpdesk Managers & our Helpline Manager spoke about their experiences with parents, their issues and accompanying solutions.

INDUS ACTION conducted two training sessions at the Mindspark - EI centre in Okhla. A computer based self-learning programme, Mindspark helps children improve their Math skills. Highly invested Centre Managers, Centre In-charges asked us very pertinent questions on classroom management and community organising.

Our street plays continued to attract thousands by the day! The responses were encouraging and the traffic on our toll-free helpline began rising.Another highly motivated street play group joined us in our endeavour to ensure adequate awareness in communities. Students of IP University, their performances were a runaway hit!

Ms Nila Mohanan, Director, Mission Convergence addressing representatives from 20+ GRCs at an orientation workshop held by INDUS ACTION

Representatives posed keen questions, shared ground realities and gave us their valuable feedback on the campaign. We are thrilled to be working with such motivated people!

Packing our beliefs, ideologies and perspectives in a 1 minute film.

REFLECTION

Strengths:

• Resilience and resourcefulness of the team during crisis -

Instances: Aakash’s exit, ancillary fund raising challenges, recruitment of GRC helpdesk managers, helpline set-up

• Ability to build and sustain external partnerships through our own initiatives.

Instances: Mission Convergence, ICDS, DoE, Social jurists, DU street play groups, YIF, AAP and Gram Vaani

Areas of development:

• Rigorous and pro-active planning for short term - largely been reactive to the needs and opportunities of the campaign, pro-active needs analysis needs to be done, long term calendar of tasks/projects with continuous reflection through step backs

• Long term vision and sustainability - yet to have a firm vision for the next year and plans for making funding/revenues sustainable. A strong team lead to validate and drive this, give critical feedback and regular appreciation to team mates. Lack of these anchors makes operations uncertain on a daily basis for full-time team

REFLECTION

INDUS ACTION REVIEW

THANK YOU!