Campaign overview apr 2012

Tues 8th May - Fri 15th June 2012

Participating LA’s• Aberdeen City• Aberdeenshire• Dumfries and Galloway• East Dunbartonshire• East Renfrewshire• Edinburgh• Fife • Glasgow• Inverclyde• Moray• North Ayrshire• Shetland

Campaign Aims

• Influence parental attitudes.

• Increase driver awareness of children cycling, to make the journey to school safer.

• Increase the number of cycle journeys to our target schools.

What does the campaign involve?

Parents - Direct Mail

What about the kids?

www.theriderz.com

TV, Radio & Press

Previous success• 84% of drivers and 88% of parent drivers said

the campaign would make them slow down when driving through the cycle friendly zones.

• 88% of drivers and 89% of parent drivers said the campaign would make them give kids more space on the roads.

• 64% of parents said the campaign made them more confident about letting their children cycle to school.

Contact

• Email: [email protected]

• Phone:

0141 229 5440

• Website:

www.theriderz.com

www.cyclingscotland.org