Cadence player

Cadence PlayerThe one stop destination for all your music needs

ARE YOU TIRED OF KEEPING SO MANY APPS FOR YOUR MUSIC NEEDS??

Cadence

DON’T YOU WORRY

HERE IS SOMETHING FOR YOU!!

EXECUTIVE SUMMARY

SITUATION OVERVIEW

WHY CADENCE PLAYER?

It is the one stop destination for

all your music needs.

No need to download any other

app ever for your music needs.

‘Me-Time’ FEATURES

‘Me-Time’ accounts for 46% of all

the interactions with the mobile.

Cadence Player aims to grab a

chunk of this ‘Me-Time’ and make

it hassle free.

• Best in Class Music Player

• Audio Recognition

• Streaming and Radio

• Top Charts

• News

• Lyrics search

• Mood Player

• Event Booking

GOAL

To make listening to

music a hassle free

experience

COURSE OF ACTION

Create one of the strongest brands in the digital music industry

Continuously evolve through a strong feedback network

Create a killer product which will disrupt the whole digital music industry

SITUATION ANALYSIS

COMPANY OVERVIEW

Our mission is to solve the problem of having so many apps for

our music needs.

We want to create one of the biggest brands in the digital music

industry.

With our product, we aim to capture a chunk of ‘Me-Time’ which

accounts for 46% of all the interactions on mobile

MARKET OVERVIEW

• Customers- Almost everyone in the middle, high income bracket

• Competitors- PowerAmp Music Player, Musixmatch, Player Pro

• Collaborators(tentative)- A company with license to stream music

• Context- Suitable

TARGET CUSTOMERS

Geographic- All over India

Demographic- All ages above 12, belonging to upper

middle and high income families

Psychographic- High resources groups(VALS

segmentation), music enthusiasts

Behavorial- Unaware users

GOALS

WHERE SHOULD WE STAND AFTER 1 YEAR OF LAUNCH?

• One of the top 5 players in Music Player category

• Stay Profitable

• Evolve to become a best in class music player

through a strong feedback network

BENCHMARKS

• 1 million downloads within 1 year of launch

• A conversion rate of more than 2%

STRATEGY

TARGET MARKET-CUSTOMERS

Geographic- All over India

Demographic- All ages above 12, belonging to upper

middle and high income families

Psychographic- High resources groups(VALS

segmentation), music enthusiasts

Behavorial- Unaware users

TARGET MARKET- COLLABORATORS

• Any one of the many companies which

hold license to stream digital music

• Agencies and cafés which hold music

related events

TARGET MARKET-COMPANY

WHO ARE WE?

We are a highly

motivated group of

music and tech

enthusiasts

bootstrapping their

way to disrupt the

digital music industry.

MISSION & VISION

Our mission is to solvethe problem of having so

many apps for our music

needs.

We will create one of the

biggest brands in the

digital music industry.

TARGET MARKET- COMPETITORS

Core Competitors Other Competitors

TARGET MARKET-CONTEXT

India is one of the strongest developing economy of the

world. The support to entrepreneurs is huge.

Hence the economic conditions are suitable.

The government is working hard to modify the existing

regulations to make it easy for new startups to grow.

Our product will encounter regulations only in the streaming

segment.

India has more than 50% of population below the age of 25.

Most of these are regular smartphone users and music

listeners.

The technological environment is pretty favorable in India.

Political/RegulatoryEconomical

Socio-cultural Technological

Cadence

VALUE PROPOSITION

FEATURES

• Best in Class Music Player

• Audio Recognition

• Streaming and Radio

• Top Charts

• News

• Lyrics search

• Mood Player

• Event Booking

POPS & PODS

The app is positioned as a one stop destination for all of one's music needs. Thus, we

have multiple frames of reference.

Music Player

POPsa quality music player with features like

equalizer, lyrics etc.

PODscharts, event booking, mood player, news,

streaming and radio.

Streaming and Radio

POPs streaming and radio services

PODsevent booking, mood player, news and a

powerful music player.

Music Charts and News

POPs charts and news

PODsmusic player, event booking, mood player,

streaming and radio

Event BookingPOPs event booking

PODs music player, news, charts, streaming and radio.

TACTICS

PRODUCT AND SERVICES

Cadence Music Player is positioned as ‘One stop destination for all your

music needs’. One needs a plethora of different apps for all his music needs.

One for playing music, another for searching music, another one for lyrics and so

on. This app takes care of all.

A best in

class music

player with

features like

lyrics sync,

equalizer etc.

PRODUCTS AND SERVICES

Audio Recognition


News and Charts


Event Booking


Mood Player


Music Streaming and Radio

BRAND

Cadence

PRICE

Objective- Market Skimming

Demand Determination- Surveys

Pricing Method- A combination of

perceived value and going rate pricing

PRICE

The free app will include-

• Music Player

• Lyrics search

• Music search

The premium features include-

• Music News

• Top Charts

• Mood Player

• Radio and Streaming

The users will be given 30-day trial for the premium features.

The premium version will be priced at $3.99 initially.

INCENTIVES

Discounts on special occasions

Free upgrade on winning weekly

contests

COMMUNICATION

Social Networks Forums Blogging Affiliate Marketing

Bartering screen

space on websites and

apps

DISTRIBUTION

IMPLEMENTATION

ORGANISATION STRUCTURE

CEO/Director

He will be ultimately responsible for all day-to-day management decisions and for implementing the company's long and short

term plans.

Technical Team

This team will be responsible for development of the application and subsequent modifications

according to customer feedback

Marketing Team

This team will be responsible for all the marketing tasks involved from increasing penetration to

getting consumer feedback.

PROCESSES

Reaching consumers

Feedback

App development

TIMELINE/SCHEDULE

Process ETA to completion

Market Research 1st February, 2016

App Development 1st August, 2016

Pre Launch Promotions 1st September, 2016

Trials 1st December, 2016

Launch 1st January, 2017

Monitoring and Feedback Till Infinity

* Starting from 1st January, 2016

DISCLAIMER

Created by:

Vibhor Kumar

During an internship with:

Prof. Sameer Mathur, IIM Lucknow