Page 1 www.invest-in-bavaria.com What’s inside Business Bavaria Newsletter Issue 11 | 2013 Regional special: Upper Palatinate From page 5 Our hot topic: Digitalisation is everywhere The Japanese company Toyobo, headquartered in Osaka, is opening its first Eu- ropean production facility in Obernburg. With over 10,000 staff, the company is a leading developer and manufacturer of special films, synthetic fibres, industrial materials and biomaterial in the chemicals industry and a key supplier to textiles manufacturers. “The highly qualified staff, good infrastructure and support from Dr. Wolfgang Hübschle took over as the new Executive Director of Invest in Bavaria on 4th November 2013. Hübschle, 45, has many years of experience in location marketing and business promotion. Previously, he had been the representative of the Free State of Bavaria in New York since October 2010. Before that, Hübschle managed the “Regionalförderung und EU-Programme Interreg” (Regional Promotion and EU Programmes In- Toyobo adds its weight to Lower Franconia’s textiles sector New Executive Director of Invest in Bavaria OpenX Technologies and AdServerPub ready to go The ICT sector, which already has a strong international flavour in Bavaria, is gain- ing some new members from near and far. By opening its first German branch, the Californian IT company OpenX Technologies is launching its market activities in the heart of Europe. As one of the world’s leading providers in the field of technol- ogy for digital and mobile advertising, the company is on the road to expansion in- ternationally. It also has sites in New York, London and Tokyo, as well as Munich and its headquarters in Los Angeles. Another IT company that has chosen Munich as the location for its first branch in Germany comes from a little closer to home: the online marketing agency AdServerPub from neighbouring France. Founded in Paris in 2010, the performance display advertising specialist has already set new standards in its field. A technology developed by the company itself makes it possible to address each target group online with personalised adverts and thus to generate sales. With 2 billion clicks, 15.3 million unique users and around 200 campaigns started every month, the French company is making considerable waves in online marketing, in- cluding for customers such as Spartoo and Zalando. terreg) department at the then Ministry of Economic Af- fairs, Infrastructure, Transport and Technology. The doc- tor of law has also had a chance to get to know the local side of business promotion during his career, as head of the Office of Business Promotion at the city of Augs- burg from 2002. His predecessor at Invest in Bavaria, Dr. Johann Niggl, has moved on to become the Managing Director of Bayerische Eisenbahngesellschaft (BEG). business promotion services on the ground in Obernburg, Lower Franconia, were crucial factors in choosing this location,” emphasised CEO Ryuzo Sakamoto. He sees these as providing the ideal conditions for his company to develop further in Europe. New additions to a large community: Bavaria is now home to 330 branches of Japa- nese companies. Five minutes with ... Dr. Markus Wittmann, head of Bavaria’s new representative office in China Page 2 Focus topic: Bavaria – home of the digital revolution Page 3 Bavaria in your briefcase: A Christmas market for everyone Page 4
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P a g e 1w w w. i n v e s t - i n - b a v a r i a . c o m
What’s inside
Business Bavaria Newsletter
Issue 11 | 2013
Regional
special:
Upper Palatinate
From page 5
Our hot topic: Digitalisation is everywhere
The Japanese company Toyobo, headquartered in Osaka, is opening its first Eu-
ropean production facility in Obernburg. With over 10,000 staff, the company is
a leading developer and manufacturer of special films, synthetic fibres, industrial
materials and biomaterial in the chemicals industry and a key supplier to textiles
manufacturers. “The highly qualified staff, good infrastructure and support from
Dr. Wolfgang Hübschle took over as the new Executive
Director of Invest in Bavaria on 4th November 2013.
Hübschle, 45, has many years of experience in location
marketing and business promotion. Previously, he had
been the representative of the Free State of Bavaria
in New York since October 2010. Before that, Hübschle
managed the “Regionalförderung und EU-Programme
Interreg” (Regional Promotion and EU Programmes In-
Toyobo adds its weight to Lower Franconia’s textiles sector
New Executive Director of Invest in Bavaria
OpenX Technologies and AdServerPub ready to go
The ICT sector, which already has a strong international flavour in Bavaria, is gain-
ing some new members from near and far. By opening its first German branch, the
Californian IT company OpenX Technologies is launching its market activities in
the heart of Europe. As one of the world’s leading providers in the field of technol-
ogy for digital and mobile advertising, the company is on the road to expansion in-
ternationally. It also has sites in New York, London and Tokyo, as well as Munich and
its headquarters in Los Angeles. Another IT company that has chosen Munich as the
location for its first branch in Germany comes from a little closer to home: the online
marketing agency AdServerPub from neighbouring France. Founded in Paris in 2010,
the performance display advertising specialist has already set new standards in its
field. A technology developed by the company itself makes it possible to address
each target group online with personalised adverts and thus to generate sales. With
2 billion clicks, 15.3 million unique users and around 200 campaigns started every
month, the French company is making considerable waves in online marketing, in-
cluding for customers such as Spartoo and Zalando.
terreg) department at the then Ministry of Economic Af-
fairs, Infrastructure, Transport and Technology. The doc-
tor of law has also had a chance to get to know the local
side of business promotion during his career, as head of
the Office of Business Promotion at the city of Augs-
burg from 2002. His predecessor at Invest in Bavaria,
Dr. Johann Niggl, has moved on to become the Managing
Director of Bayerische Eisenbahngesellschaft (BEG).
business promotion services on the ground in Obernburg, Lower Franconia, were
crucial factors in choosing this location,” emphasised CEO Ryuzo Sakamoto. He sees
these as providing the ideal conditions for his company to develop further in Europe.
New additions to a large community: Bavaria is now home to 330 branches of Japa-
In the run-up to Christmas, Bavaria is full of festive Christmas markets, most of
which are still very traditional. What is really fascinating here is that every town –
and sometimes even parts of towns – bring their own characteristics to their Christ-
mas market. Some are very historic; others have more multicultural flair. We want to
recommend two particularly unmissable Christmas markets from the many different
ones on offer.
In Anwanden (Zirndorf), near Nuremberg, the romantic Christmas market at idyllic
Gut Wolfgangshof will be held for the second time, organised by the famous Schloss
Hexenagger team. Over 100 craftsmen and exhibitors display their selected wares in
rustic wooden huts in the historic cow shed, carriage shed, hayloft and old pillared
grain store. The Christmas market is held on the following weekends: 29th Novem-
ber – 1st December, 6th – 8th December, 13th – 15th December and 20th – 22nd
December.
The Tollwood Winter Festival has a very different concept: less traditional, but more
international and progressive. With programme highlights including “Classical Music
Differently”, “Weltsalon Mission Earth” and the “Market of Ideas”, the Tollwood Win-
ter Festival goes its own way for fans of art, culture and music. The South Afri-
can Isango Ensemble, for example, will be performing Mozart’s “The Magic Flute –
Impempe Yomlingo” on marimba and percussion. There is no lack of inspiration here,
nor of social or environmental commitment. See for yourself from 26th November
to 31st December.
More information at:
http://www.hexenagger.de/wolfgangshof.html
http://www.tollwood.de
Tollwood: an inspirational place to meet
… in Munich
Heim+Handwerk – Building, Furnishing, Living 27th November – 1st December 2013 Germany’s largest consumer exhibition for building, furnishing and living.
www.heim-handwerk.de
FOOD & LIFE – Where gourmets meet 27th November – 1st December 2013 The meeting place for gourmets and quality-conscious consumers with exhibitors from across Germany and Europe.
www.food-life.de
Meetingplace Germany 3rd December 2013 The specialist trade fair for MICE professionals.
akademika – the job fair20th – 21st November 2013 One of Germany’s largest careers fairs for young graduates.
www.akademika.de
… in Nuremberg
SPS IPC Drives – Electric Automation – Systems and Components 26th – 28th November 2013 Europe’s leading specialist trade fair for electric automation.
www.mesago.de/de/SPS/home.htm
... by and with Invest in BavariaInvest in Bavaria at the 3rd German-Turkish Business Day on 22nd November 2013 in Nuremberg, Bavaria
Your contact: Caglar Bektas | Tel.:+49 89 24210-7525 [email protected]
Invest in Bavaria at Medica on 20th – 23rd December 2013 in Düsseldorf, Germany Bayern Innovativ shared booth, Hall 03 | Booth E83
Your contact: Dr. Martin Wimbersky | Tel.:+49 89 2162-2209 [email protected]