World Travel Market China Contact conference - Bruce McKenzie InterContinental Hotels Group
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World Travel MarketChina Contact conference
World Travel MarketChina Contact conference
- Bruce McKenzie InterContinental Hotels Group - Bruce McKenzie InterContinental Hotels Group
• 1.3 billion people
• GDP growth average over 9% per annum for
last 25 years
• 4th largest economy in the world
• Foreign direct investment USD 60.3 billion in
2005
• Beijing Olympics 2008
• World Expo in Shanghai 2010
China – In the News
• 180 millions inbound arrivals by 2020 – World’s number 1 destination
• 100 million outbound travelers by 2020
• Over 1.2 billion domestic travelers in 2005
• International airports grew from 6 in 1994 to 30 in 2004.
• Over 6 million new cars in 2006.
• 30,000 kilometers of expressway, second in the world behind USA.
• China consumed 50% of world’s concrete in 2005
• Macau to top Las Vegas in 2006 as world’s number one gambling destination
China – In the News
• World’s largest hotel company with approx
360,000 rooms
• 7 Brands
InterContinental Hotels Group
InterContinental in China
• First Holiday Inn opened in
Beijing in 1984
• Largest international hotel company in China
with 19,520 rooms
• 4 Brands
How Have We Grown
• Established corporate presence in China
• Invested in relationships
• Invested in infrastructure
• Invested in people
The Future of Brands
• Evolution from 5 star to Brands
• Budget sector booming
• Importance of domestic market
Importance of Hardware and Software
• Market evolution
• Pace of Change
• War for Talent
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