1 JUNE 2011 MITSUBA Corporation Briefing on Business Results for FY11/3 and Management Strategy Presentation Contents 1. Overview of Business Activities 2. Marketing Information
1
JUNE 2011
MITSUBA Corporation
Briefing on Business Results for FY11/3and Management Strategy
Presentation Contents
1. Overview of Business Activities2. Marketing Information
2
Overview of Business Activities
I. Industry trends
II. Results for FY11/3
III. The 9th Mid-term Management Plan
Briefing on Business Results for FY11/3
3
《Trend of Consolidated/Non-Consolidated Sales and Operating Income》
208,162225,440
209,973
175,522
150,322
123,445
111,691
127,184
3,841
-7,500
2,176
10,462
-8,928
559-348
3,495
0
50,000
100,000
150,000
200,000
250,000
FY08/3 FY09/3 FY10/3 FY11/3-10,000
-5,000
0
5,000
10,000
15,000
Consolidated sales Non-consolidated salesConsolidated operating income Non-consolidated operating income
(66th)(65th)(64th)(63th)
Briefing on Business Results for FY11/3
(JPY in million)
4
[Automobile] FY08/3(Actual)
FY09/3(Actual)
FY10/3(Actual)
FY11/3(Actual)
Increase/Decrease
Japan 532 470 488 460 ▲28
The Americas 2,288 2,035 1,725 1,887 + 187
Europe 2,278 2,160 1,853 1,773 ▲65
Asia 695 666 692 852 + 162
China 879 938 1,364 1,806 + 442
Others 199 209 196 222 + 9
Global Total 6,871 6,478 6,318 7,000 + 682
1.Industry trends(1)Actual Sales 《Automobile》
Briefing on Business Results for FY11/3
* Americas: 13 countries* Europe: 36 countries
Note: January to December except for Japan
(Unit: ten thousand cars)
5
[Automobile] FY08/3(Actual)
FY09/3(Actual)
FY10/3(Actual)
FY11/3(Actual)
Increase/Decrease
Japan 1,179 999 887 899 + 13
The Americas 1,939 1,710 1,261 1,681 + 409
Europe 2,260 2,138 1,632 1,924 + 229
Asia 944 958 859 1,160 + 284
China 888 927 1,379 1,827 + 447
Others 187 185 175 226 + 27
Global Total 7,397 6,917 6,194 7,770 + 1,462
(2)Actual Production 《Automobile》
Briefing on Business Results for FY11/3
* Americas: 13 countries* Europe: 36 countries
Note: January to December except for Japan
(Unit: ten thousand cars)
6
(3)Actual Sales 《Motorcycle》
[Motorcycle] FY08/3(Actual)
FY09/3(Actual)
FY10/3(Actual)
FY11/3(Actual)
Increase/Decrease
Japan 66 50 37 38 + 1
Global Total 4,273 4,629 4,444 5,096 + 616
Briefing on Business Results for FY11/3
* Americas: 13 countries* Europe: 36 countries
Note: January to December except for Japan
(Unit: ten thousand cars)
7
(4)Actual Production 《Motorcycle》
[Motorcycle] FY08/3(Actual)
FY09/3(Actual)
FY10/3(Actual)
FY11/3(Actual)
Increase/Decrease
Japan 156 108 60 59 ▲ 1
The Americas 196 227 174 192 + 18
Europe 158 145 98 96 ▲ 2
Asia 1,834 2,049 1,913 2,509 + 442
China 1,861 2,048 2,083 2,080 ▲ 3
Others 200 195 291 310 + 9
Global Total 4,405 4,772 4,619 5,249 + 630
Briefing on Business Results for FY11/3
* Americas: 13 countries* Europe: 36 countries
Note: January to December except for Japan
(Unit: ten thousand cars)
8
Consolidated Results for FY10/3 Results for FY11/3 Increase/Decrease
Net sales 175,522 208,162 + 32,640
Operating income 2,176 10,462 + 8,286
Ordinary income 1,874 9,445 + 7,571
Net income ▲ 3,247 3,655 + 6,902
JPY in million
Outline JPY in million
Net salesJapan 97,800 ⇒ 105,548 (+ 7,748) Europe 6,594 ⇒ 7,925 (+ 1,331)
The Americas 34,412 ⇒ 44,716 (+ 10,304) Asia 36,715 ⇒ 49,972 (+ 13,257)
Operating income
Japan 1,097 ⇒ 4,298 (+ 3,201) Europe ▲174 ⇒ 99 (+ 273)
The Americas ▲1,828 ⇒ 897 (+ 2,725) Asia 3,011 ⇒ 5,140 (+ 2,129)
Ordinary income
■Non-operating income +¥ 2,444 (Equity in income of affiliates ¥753, Interest and dividend income ¥418)
■Non-operating expenses ▲¥3,461 (Interest expenses ▲¥1,176, Foreign exchange loss▲¥1,486)
Net income
■Extraordinary losses ▲¥2,666 (Business restructuring costs ▲¥1,343, Losses on earthquake▲¥766)
■Income taxes ▲¥2,043 ■Minority interests in subsidiaries ▲¥1,080
2.Results for FY11/3(1)Consolidated Operating Results for FY11/3
Briefing on Business Results for FY11/3
9
Non-Consolidated Results for FY10/3 Results for FY11/3 Increase/Decrease
Net sales 111,691 127,184 + 15,493
Operating income 559 3,495 + 2,936
Ordinary income 1,281 3,566 + 2,285
Net income ▲580 1,344 + 1,924
(2)Non-Consolidated Operating Results for FY11/3
Outline JPY in million
Net salesProduct sales 105,308⇒118,315 (+13,007) Royalty, etc. 2,211 ⇒ 3,614 (+1,403)
Facility sales 1,816 ⇒ 2,944 (+1,128) Others 2,356 ⇒ 2,311 (▲45)
Operating income
Material costs 70,349 ⇒ 77,523 (▲7,174) Labor costs 21,710 ⇒ 24,637(▲2,927)
Facility costs 1,488 ⇒ 2,695 (▲1,207) Expenses, etc. 17,585 ⇒ 18,833(▲1,248)
Ordinary income
■Non-operating income +¥1,894 (Dividend income ¥1,283)
■ Non-operating expenses ▲¥1,823 ( Interest expenses▲¥880 , Foreign exchange loss▲¥673)
Net income
■ Extraordinary losses ▲¥2,061( Losses on earthquake▲¥728 , Business restructuring costs▲¥1,328)
■ Income taxes ▲¥161
Briefing on Business Results for FY11/3
JPY in million
10Briefing on Business Results for FY11/3
*Factor analysis of changes in consolidated ordinary income(JPY in million)
2,498 ▲ 1,619▲ 1,567
8,896 ▲ 6379,445
1,874
FY10/3 FY11/3
OthersIncrease in foreign-exchange
losses -1,486Increase of equity in income
of affiliates 266
Changes insales/sales
composition, etc.
Cost cuttingmeasures
Raw material priceincreases
Effects of exchange ratefluctuations
Ordinary income +7,571million yen
US Dollar 93.62 yen → 87.83 yenEuro 130.40 yen →116.58 yen
Difference in exchange rates between sales andpayment receipts
Copper, iron and steel,neodymium magnet
11
*Factor analysis of changes in non-consolidated ordinary income(JPY in million)
1,766 ▲ 1,055
▲ 725▲ 651
2,9503,566
OthersIncrease inforeign-exchangelosses -610
1,281
FY10/3 FY11/3
Changes insales/sales
composition,etc.
Cost cuttingmeasures
Raw materialprice increases
Effects ofexchange
rate f luctuations
Ordinary income +2,285 million yen
US Dollar 93.62 yen →87.83 yenEuro 130.40 yen →116.58 yen
Difference in exchange rates between sales andpayment receipts
Copper, iron and steel ,neodymium magnet
Briefing on Business Results for FY11/3
12
FY08/3(Actual)
FY09/3(Actual)
FY10/3(Actual)
FY11/3(Actual)
Increase/Decrease
Share
Honda automobile 74,300 65,200 48,700 57,300 8,600 28.9%
Honda motorcycle 28,700 28,800 25,700 36,400 10,700 18.3%
Hondas in total 103,000 94,000 74,400 93,700 19,300 47.2%
Nissan/Renault 43,900 32,700 29,800 40,200 10,400 20.3%
Others 72,100 75.300 53,200 64,500 11,300 32.5%
Total 219,000 202,000 157,400 198,400 41,000 100.0%
(3)Consolidated Sales Performance for Major Clients
(*)Other main customers (breakdown of 64,500 million yen)
Fuji Heavy Industries 6.6% Suzuki 3.4% Isuzu 2.0%
Mitsubishi Motors 3.8% Mazda 2.2% GM 1.8%
Briefing on Business Results for FY11/3
JPY in million
Note: Only results in the Transportation Equipment segment are totaled.
13
Results for FY11/3
Supposed exchange rate for yen
Actual exchange rate for yen
Effect on operating income (loss) for a rate fluctuation of one (1) yen (in millions of yen per year)
US Dollar 88.00 87.83 241
Euro 130.00 116.58 19
(4)Effect of Foreign Exchange Rate onOperating Income (Loss)
Results for FY10/3 (Actual)
Results for FY11/3 (Actual)
Increase/Decrease
[ Capital Expenditures ] 9,794 9,237 ▲557
[ Depreciation] 12,637 10,906 ▲1,731
(JPY in million)(5) Capital Expenditures
Briefing on Business Results for FY11/3
14Briefing on Business Results for FY11/3
Market expansion in emerging nations (expansion of new middle-class consumers) ---BRICs, VISTA⇒ Increase of global automobile sales/expansion of market for inexpensive/very
inexpensive automobiles
Energy, global environment⇒ Shift from fossil fuels to alternative fuels/EV, HEV, PHEV/downsizing, weight reduction
Domestic market⇒ Aging population with declining birthrate/changes in consumption patterns (growing
disinterest among young people in owning cars)/measures to restore quake-stricken areas
Delay in economic recovery/the yen’s appreciation (80 yen to the dollar)⇒ Focus of market is shifting to emerging countries/automotive body manufacturers are
shifting production bases overseas
♦ Avoiding risk of concentrating production bases and supply sources⇒Acceleration of production shift from Japan to overseas/diversification of supply sources
Changes in the automobile industry
3.The 9th Mid-term Management Plan(1)Environmental Awareness
15
Growth
Management Policy
1. Develop products and parts that have overwhelming QCD competitiveness to achieve sales expansion.
2. Improve product quality to win confidence of market and customers.
3. Reform consolidated cost structure to ensure stable profits.
SloganGrowing Globally
∼ Reinforcing Consolidated Management ∼
4. Change approach to work to reduce lead times of all work processes on a global basis.
Quality
Cost
Process/ Human
Resources
Briefing on Business Results for FY11/3
(2)The 9th Mid-term Management Policy
16Briefing on Business Results for FY11/3
1. Prepare for growth by responding to polarization (small-size cars, environment-friendly cars, luxury cars) plus something extra.(1) Small-size cars (inexpensive cars, very inexpensive cars)
⇒ Accommodate emerging markets.(2) Accommodate environmental cars and luxury cars(3) Accommodate new growth fields (health, nursing care)
2. Use our management resources(1) Improve BEP and implement business restructuring
Review balance among sales, material costs, labor costs, and expenses.Continue with business restructuring.
3. Risk management(1) Risk management and decentralization of production and sourcing.
4. Increase productivity substantially to accomplish both priorities described in 1 and 2 above simultaneously.
Continue using our management resources and shift the focus to preparing for growth.
(3)Top Priorities of the 9th Mid-term Management Plan
17Briefing on Business Results for FY11/3
♦Effects of the Great East Japan Earthquake
[Item] [Details]
Effects on earnings
Sales: Non-consolidated sales in March fell short of projection by 20%Losses on earthquake: ¥766 million
(Transfer of fixed costs due to shutdown: ▲ ¥290 million)(Cost to restore original state: ▲¥476 million)
Effects on materials and parts
Number of suppliers’ plants in disaster-hit areas: 72 (number of damaged plants: 24)We have completed assessment of damage to suppliers. There are no urgent materials missing. We are taking action to ensure that there are no delays in deliveries to customers due to delivery failures in the mid-term.
Effects on domestic production bases
Fukushima Plant: Tamura-shi, Fukushima (41 km from the Fukushima Dai-ichi Nuclear Power Plant)Partially recovered on March 14, and returned to normal operation on March 22.Other production bases: Returned to normal operation on March 14.
Effects on overseas production bases No effects on business results for FY11/3
Responses to shortage of electricity supply
Energy-saving measures for production: Changes in shift work schedule and operating daysEnergy-saving measures for development efforts: Promote energy-conservation measures for experimental setup of assessment and engineering facilityCommon energy-saving measures: Promote efficiency of air-conditioning facilities, lighting fixtures and OA equipment, etc.
Responses to production increases by customers
Accelerate production, improve process of work, and promote outsourcing and local procurement.
18
I. Sales Expansion Plan for FY11/3
III. Environmental Changes and Future Market Move
IV. Mid-Term Sales Expansion Plan and Measures
Marketing Information
Briefing on Business Results for FY11/3
II. Promotion Results for FY11/3
I-1. Sales Expansion Plan for FY11/3
Marketing Strategy by Region
Japan
TheAmericas
Europe
Asia
China
• Must win orders for global car models while proposing to win orders for eco-friendly cars and compact cars.
• Developing and promoting value-enhanced products.
• Winning orders for locally-designed models by Japanese makers.
• Using the base in Brazil to promote business expansion in South America.
• Using American makers depending on the circumstances.
• Promoting sales expansion centering on Germany and France. (To collect advanced technologies and expand the Mitsuba brand)
• Winning increased orders for cars in growing emerging economies.(Thai, India, Indonesia)
• Promoting sales to local makers.
• Proposing to win orders for products for EV.• Winning order for new system products.
• Promoting sales expansion centering on Brazil.
• Winning orders in the South American areas based on C8G3 development.
• Promoting sales to foreign-affiliated makers.
• Expanding the share in India.• Proposing to win orders for environmental-
friendly products.• Promoting sales expansion in the Indonesian
market.
• Expanding share.
Automobile Motorcycle
19
I-2. Sales Expansion Plan for FY11/3
Marketing Strategy by Client
Overseas makers
Promote sales expansion centering European automakers.
Develop wiper systems with local automakers and expandtrade areas in Europe.
Develop products with independent and global Tier 1 makers.
1. Propose to win orders forinexpensive products rather thanLCC.
2. Win orders for systemized and value-enhancedproducts.
(BLM, mechatronics, PSD)
3. Expand development for Tier 1products.
(Power window motor, seat motor,roof motor, EPS, and new products)
4. Win orders for environment-friendly products.(HEV- and EV-related products)
Promote sales of the developed products to others.
Promote sales expansion in general-use and applicationmarket.
Japanese makers
Promote development with automakers and associated Tier 1s(Accelerate new product development and competitiveness).
Develop products with independent Tier 1 makers.
Expand trade areas for each automaker, win orders for their global car models.
Promote sales expansion, local manufacturers mainly in China .
5. Winning increased orders for nursing-care equipment products.
20
II-1. Promotion Results for FY11/3 by Operations
100
159
100
256
*Shown by indexation with figures for FY11/3 set at 100.
77
20
121
36
0
50
100
150
200
2011年3月期(実績)
2016年3月期(計画)
ウォッシャ
ワイパSYS
Volume(Index) No.1
OperationsNo.1
Operations
FY16/3 (planned)
FY11/3 (Results)
Window washers
Wiper systems
69
1714
219
20
36
0
100
200
300
2011年3月期(実績)
2016年3月期(計画)
その他
ファンモータ
EPSモータ
100
275Volume(Index)
No.3 Operations
No.3 Operations
FY16/3 (planned)
FY11/3 (Results)
Others
Fan motors
EPS motors
57
2617
145
50
60
0
100
200
300
2011年3月期(実績)
2016年3月期(計画)
シートモータ
ルーフモータ
P/Wモータ
No.2 Operations
No.2 Operations
Volume(Index)
FY16/3 (planned)
FY11/3 (Results)
Seat motors
Roof motors
Power window motors
27
22
713
31
43
28
818
41
0
50
100
150
2011年3月期(実績)
2016年3月期(計画)
リレー
ホーン
FPモジュール
ACジェネレータ
2輪スタータ
100
138No.4 Operations
No.4 Operations
Volume(Index)
FY16/3 (planned)
FY11/3 (Results)
Relays
Horns
Fuel pump modules
AC generators
Starter motors for two-wheel vehicles
100
159
100
256
21
II-2. Promotion Results for FY11/3 by Area
Japan : New orders for front wiper, rear wiper, and power window motors for mini-vehicles, EPS for SUVs and starter motors for medium-size two-wheel vehicles, etc. Orders accepted.
The Americas : New orders for seat motors for SUVs and EPS motors for SUVs in North America, power window motors for sedans in South America, etc. Orders accepted.
Europe : New orders for EPS motors for mini-vehicles and front wiper and power window motors for SUVs and AC generators for large-size two-wheel vehicles, etc. Orders accepted.
Asia : New orders for front wiper and power window motors for mini-vehicles and new orders for starter motors and AC generators for small-size two-wheel vehicles, etc. Orders accepted.
China : Power window motors and S/R motors for sedans, and front wiper, rear wiper, and window washers for vehicles used exclusively in China, etc. Orders accepted.
* Shown by indexation with figures for FY11/3 set at 100.
14141
55
16
21
26
54
84
28
0
50
100
150
200
250
2011年3月期(実績)
2016年3月期(計画)
中国
アジア
欧州
米州
日本
100
214Volume(Index)
FY16/3 (planned)
FY11/3 (Results)
China
Asia
Europe
TheAmericas
Japan
22
III-1. Environmental Changes and Future Market Move (mid-term)
[Changes in environment for automobile]
Region Environment of the industry
Japan ・ While technological development and production will continue to be the foundations of manufacturing, demand for automobiles will decrease due to fewer young people and disinterest among them in owning cars, as well as the accelerated aging of the population.
TheAmericas
・ While a moderate recovery trend is expected to be maintained, there is a shift in the types of vehicle sold to mini-vehicles and environment-friendly cars, which will lead to a gradual increase in the market share of Japanese automobile manufacturers.
Europe ・ Although sales are expected to decline after the termination of scrap incentive programs, production of luxury cars for export mainly to the Americas and China will increase. The environment is on a recovery trend on the whole.
Asia ・ In accordance with solid growth in emerging markets, both production and sales will continue to increase.
China ・ Although sales growth is slowing due to the discontinuation of sales promotion measures and car license plate restrictions in major cities, new demand will remain brisk.
23
[Changes in environment for motorcycle]
III-2.Environmental Changes and Future Market Move(mid-term)
Region Environment of the industry
Japan ・ Demand is on a declining long-term trend due to fewer young people and disinterest among young people in owning two-wheel vehicles.
・ Demand has continued to be weak due to the delay in the recovery from the Lehman shock and falling demand in the wake of the March 11 earthquake.
TheAmericas
・ Demand has dropped substantially in the U.S. market with few prospects of recovery.・ Demand in the Brazilian market has recovered to pre-Lehman-shock levels and will
continue to expand.
Europe ・ Market demand has leveled off with few prospects of recovery.
ASEAN ・ In step with economic growth, demand has increased especially in Indonesia and Vietnam.
India ・ The market has expanded to the order of 12 million units due to the economic recovery.・ In particular, exports have expanded remarkably.
China ・ Domestic sales are increasing and exports are expanding.
24
Overall: (FY11/3 → FY16/3: up 20,298,000 units, 29% increase over a five-year period)• Japan: Level off on the order of 4,600,000 units. (FY11/3 → FY16/3 : down 1,000 units Almost unchanged over a five-year period)• North America: Growth on the order of 20,000,000 units in 2015. (FY11/3 → FY16/3 : up 6,033,000 units, 43% increase over a five-year period)• South America: Growth mainly in Brazil. (FY11/3 → FY16/3 : up 1,797,000 units, 37% increase over a five-year period)• Europe: On a recovery trend, and will restore the 2007 level in 2015. (FY11/3 → FY16/3 : up 4,673,000 units, 26% increase over a five-year period)• Asia: Growth will be maintained. (FY11/3 → FY16/3 : up 2,779,000 units, 33% increase over a five-year period)• China: Growth will be maintained, albeit at a slower rate. (FY11/3 → FY16/3 : up 4,238,000 units, 23% increase over a five-year period)
Overall: (FY11/3 → FY16/3: up 20,298,000 units, 29% increase over a five-year period)• Japan: Level off on the order of 4,600,000 units. (FY11/3 → FY16/3 : down 1,000 units Almost unchanged over a five-year period)• North America: Growth on the order of 20,000,000 units in 2015. (FY11/3 → FY16/3 : up 6,033,000 units, 43% increase over a five-year period)• South America: Growth mainly in Brazil. (FY11/3 → FY16/3 : up 1,797,000 units, 37% increase over a five-year period)• Europe: On a recovery trend, and will restore the 2007 level in 2015. (FY11/3 → FY16/3 : up 4,673,000 units, 26% increase over a five-year period)• Asia: Growth will be maintained. (FY11/3 → FY16/3 : up 2,779,000 units, 33% increase over a five-year period)• China: Growth will be maintained, albeit at a slower rate. (FY11/3 → FY16/3 : up 4,238,000 units, 23% increase over a five-year period)
III-3.Environmental Changes and Future Market Trends (mid-term)
[Sales of Automobile]
4,601
13,967
4,903
17,727
8,521
18,062
2,221
4,700
19,000
6,100
20,800
10,200
21,400
2,800
4,600
20,000
6,700
22,400
11,300
22,300
3,000
0
20,000
40,000
60,000
80,000
100,000
2010年度 2011年度 2012年度 2013年度 2014年度 2015年度
その他
中国
アジア
欧州
南米
北米
日本
70,002
85,00090,300
FY11/3 FY12/3 FY13/3 FY14/3 FY15/3 FY16/3
South AmericaSouth America
North America
Japan
Europe
Asia
China
Others
Unit: thousand cars
25
12,425
12,666
20,800
3,101
14,400
14,700
21,000
3,600
15,100
15,000
21,100
3,700
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2010年度 2011年度 2012年度 2013年度 2014年度 2015年度
52,488
58,10059,800
米州
日本
欧州
ASEAN
インド
中国
その他Others
China
India
ASEAN
Europe
TheAmericas
Japan
FY11/3 FY12/3 FY13/3 FY14/3 FY15/3 FY16/3
III-4. Environmental Changes and Future Market Trends (mid-term)
26
[Production of Motorcycle]Unit: thousand cars
Overall: (FY11/3 → FY16/3: up 7,312,000 units, 14% increase over a five-year period)• Japan: Level off on the order of 700,000 units. (FY11/3 → FY16/3 : up 127,000 units, 21% increase over a five-year period)• The Americas: Growth mainly in Brazil. (FY11/3 → FY16/3 : up 1,262,000 units, 66% increase over a five-year period)• Europe: Level off on the order of 1,000,000 units. (FY11/3 → FY16/3 : up 32,000 units, 3% increase over a five-year period)• ASEAN: Growth mainly in India, Vietnam and Indonesia. (FY11/3 → FY16/3 : up 2,675,000 units, 22% increase over a five-year period)• China: Level off on the order of 21,000,000 units. (FY11/3 → FY16/3 : up 300,000 units, 1% increase over a five-year period)
Overall: (FY11/3 → FY16/3: up 7,312,000 units, 14% increase over a five-year period)• Japan: Level off on the order of 700,000 units. (FY11/3 → FY16/3 : up 127,000 units, 21% increase over a five-year period)• The Americas: Growth mainly in Brazil. (FY11/3 → FY16/3 : up 1,262,000 units, 66% increase over a five-year period)• Europe: Level off on the order of 1,000,000 units. (FY11/3 → FY16/3 : up 32,000 units, 3% increase over a five-year period)• ASEAN: Growth mainly in India, Vietnam and Indonesia. (FY11/3 → FY16/3 : up 2,675,000 units, 22% increase over a five-year period)• China: Level off on the order of 21,000,000 units. (FY11/3 → FY16/3 : up 300,000 units, 1% increase over a five-year period)
64期 65期 66期 67期 68期63期
0
50,000
100,000
150,000
200,000
250,000
300,000
2010年度
250,000
280,000
2011年度 2012年度 2013年度 2014年度 2015年度
198,440
FY11/3 FY12/3 FY13/3 FY14/3 FY15/3 FY16/3
IV-1. Prospects and Measures for Mid-term Sales Expansion
[Mid-term Sales Plan]
Sales are expected to increase on a global basis due to a boost in overseas sales and introduction ofnew environmentally responsive products in the domestic market, etc.¥198,440 million in FY11/3 ⇒ ¥280,000 million in FY16/3 (increase of 41%)
Sales are expected to increase on a global basis due to a boost in overseas sales and introduction ofnew environmentally responsive products in the domestic market, etc.¥198,440 million in FY11/3 ⇒ ¥280,000 million in FY16/3 (increase of 41%)
27
IV-2. Prospects and Measures for Mid-term Sales Expansion
Sales are expected to increase mainly in the Americas and China due to the shift of customers’ production bases overseas and overseas sales expansion.Domestic sales are expected to decline due to the decrease in automobile production, but will rebound from 2013 due to the introduction of new environmentally responsive products.
Sales are expected to increase mainly in the Americas and China due to the shift of customers’ production bases overseas and overseas sales expansion.Domestic sales are expected to decline due to the decrease in automobile production, but will rebound from 2013 due to the introduction of new environmentally responsive products.
[Mid-term Sales Plan by Area]
64期 65期 66期 67期 68期 69期63期
88,374
44,000
7,628
41,288
17,150
91,600
57,000
13,400
54,000
34,000
99,700
63,000
18,600
61,000
37,700
0
50,000
100,000
150,000
200,000
250,000
300,000 中国
アジア
欧州
米州
日本
2010年度
250,000
280,000
2011年度 2012年度 2013年度 2014年度 2015年度
198,440
(JPY in million)
FY11/3 FY12/3 FY13/3 FY14/3 FY15/3 FY16/3
Japan
Europe
Asia
China
TheAmericas
28
29
Existing products・Commodity products・Improving competitivenessby using LCC
Inexpensive products foremerging economies・Expanding quantity(Promoting sales) Existing products
・Increasing sales of systemmodule products (value-enhanced products)
Eco products・Increasing sales (responding tomarket needs)
New market products・Establishing trade areasin the future
100
100
450
300
100
1,000
100
7,500
Promotingnew sales
Establishedeconomies
Emergingeconomies
New
productsE
xisting products
Market
Products
IV-3. Prospects and Measures for Mid-term Sales Expansion
Estimated sales for FY15/3, based on a FY11/3 (=100)
IV-4. Prospects and Measures for Mid-term Sales Expansion: Automobile as the main sales target
Emerging markets⇒ Improve local development/sourcing/production systems and expand sales of
products that are most suitable for each market.⇒ Tap into local manufacturers mainly in China and India.
Market for mini-vehicles and inexpensive cars⇒ Develop and expand sales of competitive products using technologies for
downsizing, reducing weight, and cutting costs.
Market for environment-friendly cars⇒ Propose products that anticipate market needs and capture sales areas.
Japanese maker’s Global car models⇒ Improve global production and supply systems and capture sales areas.
European market⇒ Promote sales expansion mainly in Germany and France.⇒ Roll out product strategies in line with technological evolution.
Emerging markets⇒ Improve local development/sourcing/production systems and expand sales of
products that are most suitable for each market.⇒ Tap into local manufacturers mainly in China and India.
Market for mini-vehicles and inexpensive cars⇒ Develop and expand sales of competitive products using technologies for
downsizing, reducing weight, and cutting costs.
Market for environment-friendly cars⇒ Propose products that anticipate market needs and capture sales areas.
Japanese maker’s Global car models⇒ Improve global production and supply systems and capture sales areas.
European market⇒ Promote sales expansion mainly in Germany and France.⇒ Roll out product strategies in line with technological evolution.
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IV-5. Prospects and Measures for Mid-term Sales Expansion: Motorcycle as the main sales target
ASEAN market⇒ Actively promote securing production capacity in response to market
expansion.⇒ Promote sales expansion of fuel pump modules for fuel injection
systems and cell dynamos against the backdrop of a shift to fuel injection systems due to restrictions on emissions and improved fuel efficiency.
India⇒ Expand sales areas by developing more inexpensive products and
boosting production capacity.
Next markets (Africa, Central/South America, and Pakistan, etc.)⇒ Tap into next markets to sell inexpensive starter systems and ACG starters
through complementary parts using our production bases in China and ASEAN.
ASEAN market⇒ Actively promote securing production capacity in response to market
expansion.⇒ Promote sales expansion of fuel pump modules for fuel injection
systems and cell dynamos against the backdrop of a shift to fuel injection systems due to restrictions on emissions and improved fuel efficiency.
India⇒ Expand sales areas by developing more inexpensive products and
boosting production capacity.
Next markets (Africa, Central/South America, and Pakistan, etc.)⇒ Tap into next markets to sell inexpensive starter systems and ACG starters
through complementary parts using our production bases in China and ASEAN.
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IV-6. Prospects and Measures for Mid-term Sales Expansion: Focusing on health and nursing care fields as the main sales targets
Home care beds and beds for nursing care facilities⇒ Respond to the increase in sales due to the accelerated aging of the
population and recovery efforts in quake-stricken areas.
Bedding peripherals⇒ Develop and expand sales of new products that accommodate the
shortage of caretakers caused by an aging population with a declining birthrate.
Health-related equipment⇒ Expand sales of health support products in line with the increased
awareness of disease prevention and restoration of health.
Business expansion in line with market expansion of overseas customers⇒ Respond to accelerated aging of populations abroad mainly in advanced
countries.
Home care beds and beds for nursing care facilities⇒ Respond to the increase in sales due to the accelerated aging of the
population and recovery efforts in quake-stricken areas.
Bedding peripherals⇒ Develop and expand sales of new products that accommodate the
shortage of caretakers caused by an aging population with a declining birthrate.
Health-related equipment⇒ Expand sales of health support products in line with the increased
awareness of disease prevention and restoration of health.
Business expansion in line with market expansion of overseas customers⇒ Respond to accelerated aging of populations abroad mainly in advanced
countries.
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