brand guidlines

St MartinsPRACTICE

Brand Guidelines

St Martins Brand Guidelines 2012 | Logo

St MartinsPRACTICE

St MartinsPRACTICE

St MartinsPRACTICE

A4 (210mm x 297mm)

A5 (148mm x 210mm)Business Cards (85mm x 55mm)

A6 (105mm x 148mm)Compliment Slip (110mm x 210mm)

65mm

55mm

45mm

C=0 M=0 Y=0 K=90

C=0 M=0 Y=0 K=90

C=0 M=0 Y=0 K=90

C=89 M=64 Y=45 K=31

C=89 M=64 Y=45 K=31

C=89 M=64 Y=45 K=31

C=67 M=16 Y=25 K=0

C=67 M=16 Y=25 K=0

C=67 M=16 Y=25 K=0

Logo Sizes

St Martins Brand Guidelines 2012 | Logo

C=0 M=0 Y=0 K=90

C=0 M=0 Y=0 K=90

C=0 M=0 Y=0 K=90

C=89 M=64 Y=45 K=31

C=89 M=64 Y=45 K=31

C=89 M=64 Y=45 K=31

C=67 M=16 Y=25 K=0

C=67 M=16 Y=25 K=0

C=67 M=16 Y=25 K=0

Symbol Sizes

A4 (210mm x 297mm)

A5 (148mm x 210mm)

A6 (105mm x 148mm)

25mm

20mm

15mm

St Martins Brand Guidelines 2012 | Logo for Business Card Concept

C=0 M=0 Y=0 K=90

C=89 M=64 Y=45 K=31

C=67 M=16 Y=25 K=0

Business Card Size/Stock

85mm x 55 mm3mm Bleed

300gsm Matte Pristine White

One symbol per business card. Use one of three designs over whole order of business cards. Only use one symbol per Doctor.

15mm

St Martins Brand Guidelines 2012 | Logo for Business Card Concept

St MartinsPRACTICE

St MartinsPRACTICE

William Skane-DavisGeneral Practictioner

0113 262 [email protected]

William Skane-DavisGeneral Practictioner

0113 262 [email protected]

St Martins Practice319 Chapeltown RoadLeedsLS7 3JT

St Martins Practice319 Chapeltown RoadLeedsLS7 3JT

C=0 M=0 Y=0 K=65

C=100 M=100 Y=100 K=100

C=0 M=0 Y=0 K=90

C=89 M=64 Y=45 K=31

C=67 M=16 Y=25 K=0

15mm

St Martins Brand Guidelines 2012 | Colours/Tints

C=89 M=64 Y=45 K=31

C=

89 M=

64 Y=

45 K=

31

C=88 M=44 Y=44 K=14

C=

88 M=

44 Y=

44 K=

14

C=79 M=11 Y=58 K=0

C=

79 M=

11 Y=

58 K=

0

C=67 M=16 Y=25 K=0

C=

67 M=

16 Y=

25 K=

0

C=81 M=11 Y=58 K=0

C=

81 M=

11 Y=

58 K=

0

C=54 M=3 Y=56 K=0C

=54 M

=3 Y

=56 K

=0

Main Colours

Darker Alt Colours

Lighter Alt Colours

St Martins Brand Guidelines 2012 | Backgrounds

St MartinsPRACTICE

St MartinsPRACTICE

St Martins logo to only ever be put on a white background. Only ever used with the EPS with no background.

Not like this.

Like this.

Examples of different backgrounds and ways you can use the symbol on the different backgrounds.

St Martins Brand Guidelines 2012 | Letterhead/Compliment Slip

St Martins Practice319 Chapeltown RoadLeedsLS7 3JT

Call us on: 0113 262 1013Fax us on: 0113 262 1014

Opening times

Mon-Fri 8:00am - 6:00pmSaturday 9:00am - 4:00pmSunday 10:00am - 1:00pm

12.7mm 65mm

65mm

12.7mm

8mm

St MartinsPRACTICE

St Martins Practice319 Chapeltown RoadLeedsLS7 3JT

Call us on: 0113 262 1013Fax us on: 0113 262 1014

with compliments

Opening times

Mon-Fri 8:00am - 6:00pmSaturday 9:00am - 4:00pmSunday 10:00am - 1:00pm

45mm9mm

9mm

45mm

5mm

Logo sizes - A4: 65mm A6: 45mm

ID Card Size - 85mm x 55mmSame type sizes as other guidelines

St Martins Brand Guidelines 2012 | ID Cards

St MartinsPRACTICE

William Skane-DavisCertifi ed Doctor

St Martins PracticeNHS ID: 0981230897213

AC

CES

S

85mm

X5mm

15mm

55m

m

20mm

25mm

15mm

5mm

St Martins Brand Guidelines 2012 | Type Sizes

Letterhead: Typeface - Frutiger LT Std / 55 Roman Size - 8pt Leading - 10pt Colour - Black

Em re eumquiae nest, illene la sed magnis aut anditiist qui omnit ra commos ulligen ditatiu renetur ant eostium que velest min nihicius alibus derum endeliqui vid mi, cus.Tende la inihic te re occulpa cor rehenduntio el ius et quo.

Em re eumquiae nest, illene la sed magnis aut anditiist qui omnit ra commos ulligen ditatiu renetur ant eostium que velest min nihicius alibus derum endeliqui vid mi, cus.Tende la inihic te re occulpa cor rehenduntio el ius et quo.

Em re eumquiae nest, illene la sed magnis aut anditiist qui omnit ra commos ulligen ditatiu renetur ant eostium que velest min nihicius alibus derum endeliqui vid mi, cus.Tende la inihic te re occulpa cor rehenduntio el ius et quo. con con nobit doluptur si aut as accusdant undi id magnimos

Em re eumquiae nest, illene la sed magnis aut anditiist qui omnit ra commos ulligen ditatiu renetur ant eostium que velest min nihicius alibus derum endeliqui vid mi, cus.Tende la inihic te re occulpa cor rehenduntio el ius et quo.

Em re eumquiae nest, illene la sed magnis aut anditiist qui omnit ra commos ulligen ditatiu renetur ant eostium que velest min nihicius alibus derum endeliqui vid mi, cus.

Compliment Slip: Typeface - Frutiger LT Std / 55 Roman Size - 8pt Leading - 10pt Colour - Black

Business Card: Typeface - Frutiger LT Std / 55 Roman Size - 8pt Leading - 9.6pt Colour - Black

General Printed: Typeface - Frutiger LT Std / 55 Roman Size - 8pt Leading - 10.5pt Colour - Black

Titles: Typeface - Frutiger LT Std / 65 Bold Size - 10pt Leading - 12pt Colour - Black

St Martins Brand Guidelines 2012 | Type Sizes