Blogging 101

Blogging 101: Tips for Small Business

Recommendations from Alaskarama’s Marketing ManagerSandi Sturm (@Alaskarama) #AKBlogging

Topics for Today

o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze

What is Inbound Marketing?

Get Found Convert Analyze

What is Inbound Marketing?

Get Found Convert Analyze

SEO

BloggingPromote

What is Inbound Marketing?

Get Found Convert Analyze

SEO

BloggingPromote

OffersCalls to ActionLanding PagesLead Nurturing

What is Inbound Marketing?

Get Found Convert Analyze

SEO

BloggingPromote

OffersCalls to ActionLanding PagesLead Nurturing

Everything!Marketing & Competitors

Topics for Today

o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze

Why Blog?

Blog

SEOSocial Media

Why Blog?

Blog

SEOSocial Media

More trafficMore links

Why Blog?

Blog

SEOSocial Media

More trafficMore links

Even more trafficEven more linksMore content

Create Great Content by Blogging

Blogging Attracts More Links

Blogging Attracts More Visitors

Leads by Indexed Web Pages

Topics for Today

o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze

Conduct Keyword Search

o Identify target personaso What keywords would personas use? o Create blog posts with keywordso Find keywords with high traffic but low

competition

Topics for Today

o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze

Get Into The Writing Mood

Turn email communications into a blog article

Forum Posts

Turn forum posts into a blog article

Key Product Information

Share key product information – what makes yours better?

Videos

Take videosoEventsoInterviewsoProcesses

Repurpose Data

Repurpose company data

Lessons Learned

Share lessons learned

Lists and Trends

Create lists of thoughts and trends

Plan a Mix of Posts

General Everyday Posts

o How to’s – solve problemso Rich in keywordso Useful

Nutrient Rich

Opinion article that is well thought out that will position you as a thought leader.

Big Blog Projects

Create ebooks with lots of links and information on a relevant topic

Fire Starters

Make bold statements

Sweet Stuff

Poke fun once in a while

Pick a Publishing Schedule

Create

Topics for Today

o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze

Optimize Content

Help Search Engines Find Your Content

o1 Keyword in titleo2-3 Keywords in textoInclude images oMeta dataoCTA

Optimize Content

Help Search Engines Find Your Content

o1 Keyword in titleo2-3 Keywords in textoInclude images oMeta data

Topics for Today

o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze

Promote in Social Media

Topics for Today

o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze

Number of Visits

Number of Comments

Authority: Inbound Links

SEO Analysis for Blog Articles

Inbound Links

Invest in Blogging

Blogging is best investment you can make.

Check Upcoming Webinars

Alaskarama offers webinars every other Friday. Go to our Learning Center to review a list of upcoming webinars and link to recorded past webinars.http://www.blog.alaskarama.com/

Request free 30 minute consultation

Request a consultation with our Project Manager to see if Alaskarama can help you improve website lead generation and show return on your investment:http://www.alaskarama.com/

Learn the Value of Alaskarama’s Strategies for Your Small Business

o Build new site if necessaryo On-site SEOo Keyword Analysiso Call to Action and Landing Pageso Social Media Setupo Blog setupo Monthly coaching sessiono Create compelling offerso Review analytics reports

Retainers include some or all of the following:

Contact Me With Any Questions