Blogging 101 (Basics)

Rajesh Kumar

www.yaxislive.com

http://www.twitter.com/rajeshblue

Product A B log is an easy to publish and easy to track web

medium. It is as easy as writing a mail or sending an S M S The service provides for formatting and look and feel. M any free blogging services, including Google B losgpot

and M S N S paces Can be tracked even without a browser Can be published, even without a PC

Proliferation

A rising out of the emotional need to share A rising out of need and ease of collaboration A rising out of B usiness Possibilities A rising out of the availability of easy to use and free to

download tools S yndication and subscription facility

Most existing forms of sharing on the web like a website are perceived as messy and highly formal. Blogs are also perceived as flexible.

Flexible Can be published using a browser, email or Cellphone Can be accessed by browser, web aggregator and desktop

aggregators

Lets create oneLets create one

Signup…Signup…

XML Based Syndication Capabilities

Exploiting XML capabilities to shareExploiting XML capabilities to share

User created secret id to publish….User created secret id to publish….

Just a mail to the secret id would do the post…..Just a mail to the secret id would do the post…..

A minute later…

Collaborate

Syndication & Subscription A llows for XML based syndication for others to

subscribe (RS S or Really Simple Syndication) S ubscription can be done using ‘aggregators’. They are

your one stop shop to read all you want to read. ‘A ggregators’ can be web based on small client

installation on your desktop which track your subscriptions.(RS S Reader or B logslines)

Using a Web based aggregator to accessUsing a Web based aggregator to access

Blogs make a difference US E lections of 2004 Katrina aftermath Dec 26, 2004 TS UNA M I in India

Corporate blogging Many companies encourage blogging to encourage

knowledge sharing. E.g; http://blogs.sun.com Ethical, confidentiality & IP Issues involved. Used as soft marketing tool, Shai Agassi is a

blogger “Character blogging” – used in consumer goods

markets – Example Annie’s Homegrown

Corporate Blogging Companies typically take upto eight weeks to get their

blog up Controlled B logging – M acromedia Represents openness of culture Corporates had mixed results so far Internal and External B logging Ready to use packages such as Wordpress / Typepad

“Chennai” is dynamic

Traffic Reporting

Google pays you for these ads on click basis!

B log me at http://www.yaxislive.com

These slides were put together in 2005

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