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A Sprout! Workshop Blogging 101 Blogging for a cause
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Page 1: Sprout! Blogging 101

A Sprout! Workshop

Blogging 101Blogging for a cause

Page 2: Sprout! Blogging 101

an arts & social sciences graduate, trained in the media, working in

an educational technology department, who guides heritage walks

and struggles with the eternal question: why?

A short introKenneth Pinto

Page 3: Sprout! Blogging 101

How about you?

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Do you blog?

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What do you use to blog?

Blogger

LiveJournal

WordPress

Multiply

Something else

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Who has used...?

Facebook

Flickr

Twitter

YouTube

Firefox

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Section 1

Reconceptualizing blogs

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What is a blog?

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Dr danah boyd, Social Media Researcher

Medium not genre

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DiaryPersonal publishing

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Section 2

Why blog?

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Simple to administer

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Google Juice

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You have something important to share

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Personal archive,public resource

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Section 3

Considerations

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Occasional post on personal blog

orTopical blog

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Which blog engine?

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Blogger or WordPress(both have great Google Juice)

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Which blog engine?

Blogger

Easiest

Most popular

Most flexible

WordPress

Static Pages

Categories & tags

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Choosing a layout or theme

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Simple is best

Good or Bad?

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Can be fancy but...

It’s all about readability

Fonts

Font size

Colour combinations

Each post must have its own page

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Section 4

Important bits and pieces

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Important parts

Title

Permalink

Date

Archives - Categories/Tags/Keywords

Archives - Date

Search field

Blogroll

RSS Feed

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Section 5

Writing a post

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Who is the audience?

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Dedicated posts on personal blogs

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Broad or narrow scope?

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Man bites dog: the importance of a good title

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Grab attention!

Catchy

Meaningful

Evaluate these:

My trip to Sungei Buloh

Surprising Sungei Buloh

Guess what I saw at Sungei Buloh

The crocodile looked me in the eye

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Fleshing out the post: 5 Ws 1 H

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1000 words

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Section 6

Photos and videos

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Take your ownColleen aka Damselfly

will cover photography later

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Or use other people’s photos and videos

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Did he just say,“Use other people’s photos and videos?”

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Creative Commonshttp://creativecommons.org/

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http://www.flickr.com/photos/budak/

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http://www.flickr.com/search/advanced/

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Contributeyour photos and videos

for others’ use too!

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Section 7

Not just about producing content

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Reading others’ blogs

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Commenting on others’ blogs

(provide encouragement and give information)

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Highlighting and linking to others’ content

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Section 8

Credibility & Community

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Networking: both realspace and online

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Provide accurate and timely information

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Look out for events and invite others for walks

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Other bloggers will highlight you if you are

credible

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Section 9

Social Media Ecosystem

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Facebook, Twitter, Posterous

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Section 10

Blog Sustainability

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How frequent should I post?

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Blogging takes effort - pace yourself

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Lazy?Save drafts for later

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Blog fatigue - hiatus doesn’t mean stop

everything

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Section 11

Three takeaways

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No blog is an island

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Google is your friend

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Maintain a presence