RESPONSIVE DESIGN: BEYOND THE SCREEN Creating interactives that are location, time, preference and skill responsive BRAD BAER Bluecadet | EMILY FRY Peabody Essex Museum | DANIEL DAVIS Museum of the American Indian 1. Who are they? (Audience) Example: Pekarik/Mogel IPOP Types Main Persona: _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Top Goals: _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Attraction: 2. How do they want it? (Format) Example: La Invencion Concreta Website & Rijksmuseum Website Focusing on the specific format they prefer receiving new information. One example might be viewing images as opposed to text, another might be viewing it via a tablet as opposed to a projection. Idea Person: Likes to read People Person: Attracted to personal and emotional connection Object Person: Loves to look at artifacts and their descriptions Physical Person: Likes to do things 1 2 3 What format: Technology supplied by: Accessibility: Dwell Time: Language Localization: < 1 Minute 3-5 Minutes 5+ Minutes 1-3 Minutes Museum’s Visitor’s Both ADA Vision Hearing Autistic Choose Toggle Respond #BEYONDTHESCREEN