Bachelor of Arts (Honours) Scheme in Fashion & Textiles...Fashion & Textile Marketing Subjects Fashion Marketing Fashion Supply Chain Management Colour and Fashion Trends Fashion Consumer

Bachelor of Arts (Honours) Schemein Fashion & Textiles

1

Non-JUPAS Top-up (Senior Year) BA ProgrammeNormal Duration: 2 yearsProgramme Intake: 200Total number of credits: 63-72 credits

14490-SY

Fashion & Textile Marketing

SubjectsFashion MarketingFashion Supply Chain ManagementColour and Fashion TrendsFashion Consumer BehaviourQuality EvaluationFashion Product DevelopmentAnalytical Methods for Fashion BusinessFashion Marketing ResearchInternational Business for Fashion & TextilesMerchandising ManagementStrategic Fashion Management

2

Sourcing, Buying, Merchandising

Promotion, Advertising,

Sales & Marketing

Product Development,

Buying & Trend Analysing

Brand Promotion,

Visual Merchandising, Retail Operation

…with a strong sense of Fashion & Trend

Academic backgrounds of applicants:

Holders of HD/AD in fashion and textiles, communication, business, marketing, event & service management, commercial design, etc.

Credit transfer will be based on the degree of similarity of contents of subjects.

• The programme aims to equip students with knowledge & practices of fashion product development, sourcing and marketing within today’s globalizing contexts.

• Career Prospects:• Fashion marketing executives• Fashion management trainees• Fashion merchandisers• Fashion buyers• Product development

executives

3

Student Exchange Programme for SY students

Amazing Talents –Retail & Marketing

4

Alison WongRegional Associate Buyer, Christian Dior Far East LimitedBA (Hons) Scheme in Fashion & Textiles - Fashion and Textile Design (2013)

Jane CheungRetail Merchandiser, Miu Miu - Shoes HKBA (Hons) Scheme in Fashion & Textiles –Fashion & Textile Marketing (2012)

Karie Fung,Management Trainee,Céline Hong KongBA (Hons) Scheme in Fashion & Textiles - Fashion Retailing (2016)

Ung-min LeeAssistant Trade Marketing Manager, Kering EyewearBA (Hons) Scheme in Fashion & Textiles - Fashion and Textile Design (2014)

PolyU Fashion Show 2018

5

ACTIVITIES

6

Summer Internship 2018

Local Internships -with sponsorships from PolyU and ITC

Summer Internship 2018/19 (100+ interns)

Lane Crawford, Celine, Shiseido Group, COS, Crystal Group, Esquel, Ralph Lauren, BVLGARI, Giorgio Armani, Concept 4, Fashionary, KenaxLeung Studio, Brunello Cucinelli, etc.

Offshore Internship (with sponsorshipsSummer 2017 - Brunello Cucinelli, Italy

Summer 2018 – Lane Crawford China (Beijing, Shanghai, Chengdu); Sidefame (Beijing & Hong Kong); COS (Singapore); etc.Summer 2019 – Brunello Cucinelli (Italy), China, etc.

7

8

Local Internships (June to Aug) with sponsorshipShiseido, Mont Blanc, Giorgio Armani, Lane Crawford, Ralph Lauren, WHARF, Celine, BVLGARI, COS, Crystal Group, Esquel, Target Group, Design Studios, etc.

ITC Student Exchange Programme

• Over 100 partner institutions:

• Fashion Institute of Technology, Cornell University, London College of Fashion, University of Manchester, etc.

9

10

Student Exchange Programme (50+ ITC students each year)with full scholarship (one full year) or sponsorships (one semester)

11

Scholarships (50+ each year)

• Hong Kong Jockey Club Scholarships (HK$400K+)

• Scholarship for Exchange/Study Tour (HK$20K)

• HKSAR Gov Scholarship (HK$40K)

• Crystal Group scholarship (HK$25K)

Employment Statistics

Employed

90%

6%

2%

2%

12

Learn More About ITC

13

www.polyu.edu.hk/itc

@PolyUFashion

@PolyU ITC

@polyuitc

Learn More About ITC